This poster was letterpress printed for the Artcrank poster show here in Minneapolis, which opened this last weekend. Since much of this show tends to be image and graphic heavy, we wanted our poster to stand apart with lettering only. It is an excerpt from Ralph Waldo Emerson’s Considerations by the Way, 1860. The full sentence is actually, “Live in the sunshine, swim the sea, drink the wild air’s salubrity.” (But “salubrity” is such an odd word and just didn’t work well in the design.) The lettering started as a hand drawn sketch, then refined in Adobe Illustrator. We printed with a photopolymer plate on Crane Lettra 300gsm Florecent White at 18 x 24 size. They are on display now at One On One in Minneapolis.
They sold well at the opening night and are still available. There was some confusion about them being sold out. They are $30, to be purchased at One On One Bike Shop.
You can also buy one, now for sale on our studio site as well. Cost is $40.
Published on
April 13, 2010 in
Design, Letterpress and Posters.
Tags: 110lb, ARTCRANK, bicycle, bike, blue, Design, edition, flo wh, hand, large, letter press, lettered, lettering, Letterpress, lettra, poster, print, printer, printing, ralph, ralph waldo emerson, size, type, typography, unique.
If you are in Minneapolis, be sure to hit this one on April 4th. The ARTCRANK poster show blends a love for bikes and poster art. It is now in it’s third year. Here is a preview of a new print of the “cranky peddler” we just inked for Jason Strong. The light blue poster was in last years show, the brown poster is new and hot off the press for this years show - a perfect set. Make sure to be at the event to snag one, we only editioned 100.
The brown 17 x 22 poster is printed on French PopTone Hot Fudge stock. We printed dense black ink for the background, then overprinted the metallic silver. Note the size of the plate (9 x 12) in relation to the 17 x 22 sheet size. Since letterpress plate cost can add up quickly, keeping the plate size smaller keeps the production costs down. (Two plates for a full 17 x 22 image size would add up to around $400.) And we love the detail we get from photopolymer plates too. The line work in the polymer plate material holds up very well. We recommend lines not go below .35pt in size.
Published on
March 22, 2009 in
Letterpress.
Tags: ARTCRANK, brown paper, cranky, edition, ink, jason strong, Letterpress, letterpress services, metallic, minneapolis, photopolymer, plates, poster.
