If you are in Minneapolis, be sure to hit this one on April 4th. The ARTCRANK poster show blends a love for bikes and poster art. It is now in it’s third year. Here is a preview of a new print of the “cranky peddler” we just inked for Jason Strong. The light blue poster was in last years show, the brown poster is new and hot off the press for this years show – a perfect set. Make sure to be at the event to snag one, we only editioned 100. The brown 17 x 22 poster is printed on French PopTone Hot Fudge stock. We printed dense black ink for the background, then overprinted the metallic silver. Note the size of the plate (9 x 12) in relation to the 17 x 22 sheet size. Since letterpress plate cost can add up quickly, keeping the plate size smaller keeps the production costs down. (Two plates for a full 17 x 22 image size would add up to around $400.) And we love the detail we get from photopolymer plates too. The line work in the polymer plate material holds up very well. We recommend lines not go below .35pt in size.
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Since letterpress doesn’t do a great job flooding a page with ink, designers must come up with production alternatives to bring in big areas of color. One of the things that can be done when designing for letterpress is combining
different colored paper stocks. This works especially well for projects with multiple pieces that need to coordinate – like stationery systems, wedding invitations, etc. Our previous post on the Ocean House system shows a splash of color added to the back of everything via offset printing. Adding a contrasting paper stock for pieces like envelopes and cards can be a more cost effective production solution to still add color to letterpress and avoid offset (or “flat” printing as people call it when comparing to letterpress) This system designed over at Space150 by Jason Strong brings color to the system by adding a couple contrasting papers. We printed the same letterpress ink color on the white stock and then the burgundy colored stock for the envelopes. This creates a tone-on-tone effect that remains legible and adds a nice texture. A smaller note card in a pink stock also matches the pink ink used throughout the pieces. The business cards are on thick 220lb Crane Lettra, which does an excellent job eliminating the impression show through of a two sided card.