SHIFT LAB, a web and mobile developer, embraced the beauty of materials when designing their business cards that we produced a while back.
For the logo side of the card we used Mohawk Via Vellum Safety Yellow, in an 80# cover, which is a stock that is vibrant in color without being fluorescent. The logo was printed using a tonal ink, creating just a subtle color change between paper and logo.
The information side of the business card was letterpress printed on Neenah Classic Crest Solar White Smooth 165# cover with a black letterpress ink as well as a custom mixed yellow ink that matches the Mohawk stock on the reverse.
After printing the two stocks were custom duplexed together, for a card with a total thickness of 245#, and the edges were colored black.
Blok Design, with offices in Toronto and Mexico city, have sent us several jobs over the years, but this stationery system for VUHL has got to be one of our favorites. Blok created the entire entity for what the VUHL website calls “a road-legal lightweight supercar.” You read that correctly, a SUPERCAR.
Blok always does a great job choosing materials and this was no exception. Two paper stocks were used, a rich Royal Blue and crisp Pristine White, both from the Colorplan line. The stocks started at a 270 gsm thickness and were duplexed after printing, making the final product a hefty 540 gsm. Silver ink was used for all of the letterpress printing and all the foiling was done using a transparent foil. The transparent foil created a subtle tonal shift and a slight change in sheen. The end result is both bold and elegant.
The folks over at Base Art Co do some great work ranging from book covers to responsive web design, though our favorite project is probably these business cards they designed for themselves and sent our way for production.
A card comprised of two stocks that we custom duplexed together after printing, the final weight of this card ended up being a sturdy 320# cover. The white side of the card is Crane Lettra Flo White 220# cover stock with hit of tonal letterpress varnish, while the grey is French Durotone Steel Grey 100# cover letterpress printed with a silver ink and white foil. After duplexing and getting trimmed down to their slightly undersized dimensions of 3″ x 1.75,” a bright yellow edge color was applied, which added a splash of color in addition to hiding the seam of the custom duplex.
We recently produced this stationery suite designed by Together We Create for the Massachusetts based film company Mystic Artists. The design called for two-toned edgecoloring–a production first for our studio–with two edges colored bright teal and the remaining two sporting a nearly-flourescent red. The outcome is fairly stunning, if we do say so ourselves.
The business cards were printed on Crane Lettra Flo White 90C custom duplexed after printing to make a 180lb thickness. Letterhead was printed on Neenah Classic Crest Solar White 80T with a coordinating 70T pre-converted square flap #10 envelope.
Based out of San Francisco, Passing Notes designed this beautiful stationery system for Muhs Home, an online store retailing elegant home furnishings and accessories. Refined typography utilized two inks alongside chic illustrations. Since the illustrations were printed with no ink, what is referred to as a blind impression, we used a thick Crane Lettra Flo White 220 lb cover stock, allowing us to really go deep with the impression while reducing show through.
Other projects we have produced for Passing Notes include this Aphro Chic system and Patti Schmidt business card.
A husband and wife photography team, Finessence Photography had just adopted a new moniker and was looking for a fresh look when they approached us to handle their rebrand and produce their print collateral. While we spend a lot of time (happily) printing for other designers, it’s always a treat for us to act as the design firm behind a project that hits our pressroom.
For the business cards we created a custom stock, duplexing Crane Lettra Flo White 110C and Beckett Concept Mohagany 130C. The rich mahogany stock was a great way for us to counterbalance the ultra-feminine flourish filled “F” we created for the main logo with something a little more masculine. A custom brown ink was mixed to match the mahogany stock for the crisp letterpress printed type sandwiched between two bands of a sculptural teal pattern. We were also able to use one of our favorite finishing techniques, giving the slightly undersized cards a splash of teal edge coloring.
After completing the business cards we proceeded to create a photo folio and gift certificate to round out their set of presentation materials. The structure of the photo folio is a call back to the flimsy paper sleeves drugstore prints used to come in, but this version is a bit fancier. A custom steel rule die line was created, which included an interior diecut to hold the business card, letterpress printed with two inks, hand assembled and kept closed with a velcro closure.
We’re also pretty proud to say this system was a winner in the 2010 FPO Awards.
More and more clients are starting to request split fountain printing, where we put two ink colors on the same roller to acheive a gradient. Craig Duffney, a longtime friend of Studio On Fire, designed these cards for Nara, a web personalization tool. In this instance, the pink to purple split fountain is a direct callback to the gradient background of the Nara website. After two passes through the press and duplexing back to themselves, the cards were finished with a custom rounded corner diecut.
Letterpress printed on Neenah Classic Crest Solar White 200C.
These beautifully patterned, slightly oversized, cards for Julie Dasher Rugs were created by Minneapolis designer Laurie DeMartino. With a common brown and yellow footer on each card, each rug inspired pattern features a different color from Julie’s brand identity. The reverse of each card shares a common pattern with the front, but is printed using a tonal varnish, allowing the contact information along the bottom to spring forward as the focal point.
Letterpress printed on French Poptone Whipped Cream 140C, custom duplexed after printing to make 280C.
Utilizing their existing logo, we designed and produced these cards for Ilumini Photography Arts, a wedding and fine art photographer based out of Hawaii. After creating a type lockup for the contact information we designed a custom diecut that would elegantly frame the ornate “I” logo.
Letterpress printed with metallic silver ink on Neenah Classic Crest Solar White 110C and a tonal varnish on the Wausau Royal Complements Eclipse Black 100C, these stocks were duplexed after printing before receiving the final diecut.
A new product we’ve been asking for (for several years) has finally arrived. Crane Lettra is now available as a 90lb cover stock that is thick, but not so thick, and good for duplexing.
Being the paper nerds that we are, we busted out our calipers to compare the thickness of duplexed Lettra stocks. Our 220lb Lettra stock calipers at .039″ (40pt) and the new 180lb cover stock calipers at .031″ (30pt), roughly a 25% reduction. Available in fluorescent white, pearl white and ecru, we’ve added this to our list of preferred house stocks.
Our first project to hit press with this new stock was for director Nathaniel Freeman. Letterpress printed with a navy ink and a custom varnish, the 90lb pearl white stock was duplexed after printing–concealing the impression show through in the center of the card. The finished product features a nice sculptural impression, but with slightly less bulk to the card.
Designed by Calgary based design studio Wax, these cards for a small business bookkeeper are quite possibly the smallest thing we’ve ever produced. Measuring out at a compact 1″ x .6,” the cards were so petit we were unable to trim these down using our paper cutter (there simply wasn’t anywhere to hold onto them) so a custom made 8up die was used. Printed on Crane Lettra Flo White 220c with one ink on both sides.
We photographed them with some firecrackers we had laying around the studio (what? don’t you have firecrackers on your desk?) to give you a better sense of their size.
Jane, from the family/design/lifestyle blog See Jane Blog, approached us to design and produce some fresh cards for her before she headed off to the annual Alt Summit blogger conference in January. Jane was great to work with, she had a few ideas and elements she wanted included but really lets us run and create something that would look great letterpress printed. Some of our favorite features include the custom diecut (designed to accentuate her signature asterisk) and the thin linework pattern (referencing back to her patterned blog header).
Production wise, these were printed on Crane Lettra Flo White 110lb cover stock that was custom duplexed to a 220lb weight after printing. With two inks, a blind impression and a custom diecut, the presssheet for these cards ran through the press a total of four times.
You can also read about these in a lovely post over on Jane’s blog.