Tag Archive for 'print'

The Beasts Are All Moved In

We are all moved in to our new subterranean space and feverishly printing projects with many talented designers. We look forward to getting back to blogging new work again soon.

Here’s how our press room is taking shape and some pics of the epic Heidelberg S Cylinder press installation. It was a little unnerving watching our “new” machine suspended mid air. The riggers used a big outdoor forklift to position the press and then four chain drops to lower it from the forks down a large hatch into the basement. It was then rolled into place and suspended again to slip an oil drip pan underneath. It is now glued to the floor and wired in. We are doing print testing to get it up and printing smoothly. This press will allow us to letterpress print LP jackets, pocket folders, and posters up to a 21 x 28 sheet format. We are excited to see what it will print first.

It is good to grow our shop a little bit even as other areas of the print industry are suffering. Magazines and newspapers are trying to figure out how to survive and adapt to the iPad publication model. Books are served up electronically. Large offset printing companies are cutting entire plants. Yet the tiny niche of letterpress printing is seemingly holding steady. We’ve built our reputation on unique custom letterpress work with demanding standards. It is interesting to stand here in a print shop at a historical time declared the “end of print” and see how craftsmanship still remains such a meaningful and critical part of print design.

Published on July 20, 2010 in News. 3 Comments Tags: basement, end of print, format, Heidelberg, ksba, large, layout, Letterpress, moving, press, pressroom, print, s cylinder, shop.

Neve Sportswear Business Cards

These cards were designed by Brew Creative as part of a brand upgrade for Neve, a premium ski and fashion sportswear company based in Boulder, Colorado.

We letterpress printed these cards on two sides using Neenah Classic Crest Solar White 165lb cover with red and gray inks. The cards are finished in a matching red edge color.

Published on June 24, 2010 in Business Cards and Letterpress. 0 Comments Tags: 165lb, boulder, brand, brew, Business Cards, CO, color, colorado, creative, edge, fashion, Letterpress, minneapolis, neenah, neve, print, red, ski, solar, white.

Taiga – Douglas Quin Letterpress LP

Fathom, the recent release LP from Taiga records, is a subtle and textural object of beauty and a sensory experience. The drawings were perfectly suited for letterpress and translated crisply to the printed edition. This is the description from Taiga:

“Douglas Quin’s Fathom brings together four extended underwater soundscapes—two each from the Arctic and Antarctic. The recordings have been gathered over a period of 15 years, capturing an extraordinary palette of sonic voices, events, spaces, and textures. To the human ear, these soundscapes are haunting and otherworldly; yet they are very much of this world—out of earreach. The tracks are minimally edited and are his first field recordings to be archived in vinyl. Included with the release is a sealed envelope containing an insert with specific locations, animals, and other elements heard, giving listeners the option to absorb sound with or without association. The envelope is printed with liner notes and comments from Dutch journalist and music critic René van Peer. Mastered by James Plotkin, cut direct to metal and pressed on 200 gram virgin-vinyl, Fathom comes packaged in custom letterpressed materials and is presented as a limited edition of 1000.”

There was clear, white, and black vinyl versions released. Only the black is still available.

The packaging is pressed in gray and a tonal white ink. We letterpress printed the outer sleeve on a custom duplexed stock – gray on the interior, white on the exterior. We were able to print on a preconverted inner envelope which accompanies the vinyl and containing the insert.

Published on June 17, 2010 in Letterpress and packaging. 1 Comment Tags: black, converted, cougar, die cut, diecut, douglas quin, drawing, duplex, envelope, fathom, field, gray, Letterpress, LP, minneapolis, music, print, printed, printer, printing, record, recordings, records, sleeve, sound, soundscape, taiga, texture, tonal.

Space 150 v25 Business Cards

Space 150 is a Minneapolis based company that has made some waves in the creative community by reinventing its identity every 150 days. This version was designed by Evan Nagan. We’ve produced many previous Space 150 business card versions as well – see some of them here and here.

Like the previous versions we’ve printed, these business cards take some tricky production. They are printed three color offset on one side (flood of black, purple and blue) and 2 color letterpress printed on the reverse (blue and tonal white). They have a unique two color gradient treatment on their edges. The paper is Wausau Royal complements 100lb Bright White which is custom duplexed after offset printing to a final thickness of 200lb cover. For a great edge color effect we recommend a thickness of 160lb or greater. The thicker the better.

It’s a big task! Each identity version is cards for nearly 70 people…

Published on June 16, 2010 in Business Cards and Letterpress. 4 Comments Tags: 100lb, 200lb, black, blue, bright, Business Cards, CA, coloring, duplex, edge, edge color, evan nagan, gradient, identity, LA, laminated, Letterpress, MN, NY, offset, print, printed, printing, purple, royal complements, Space 150, space150, tipping, wausau, white.

Luxury Bath Salt Labels – Rain Soaps

We designed and letterpress printed bath salt labels for Connecticut based Rain Soaps. This salt is hand harvested (by monks in France) and uniquely presented in its natural state in an apothecary-style sealed glass jar.

We ran the three labels together on a small press sheet. The paper is a crack and peel Strathmore Soft White label stock. It is printed in one color and kiss cut to final size. Ahh, I’m more relaxed just looking at them.

Published on June 8, 2010 in Design, Letterpress and labels. 7 Comments Tags: bath salt, bottle, circle, Connecticut, crack, CT, die, die cut, france, french, jar, kiss cut, kisscut, label, Letterpress, minnesota, MN, peel, print, printed, printer, rain soap, soft white, stock, strathmore.

Wild Air Letterpress Poster

This poster was letterpress printed for the Artcrank poster show here in Minneapolis, which opened this last weekend. Since much of this show tends to be image and graphic heavy, we wanted our poster to stand apart with lettering only. It is an excerpt from Ralph Waldo Emerson’s Considerations by the Way, 1860. The full sentence is actually, “Live in the sunshine, swim the sea, drink the wild air’s salubrity.” (But “salubrity” is such an odd word and just didn’t work well in the design.) The lettering started as a hand drawn sketch, then refined in Adobe Illustrator. We printed with a photopolymer plate on Crane Lettra 300gsm Florecent White at 18 x 24 size. They are on display now at One On One in Minneapolis.

They sold well at the opening night and are still available. There was some confusion about them being sold out. They are $30, to be purchased at One On One Bike Shop.

You can also buy one, now for sale on our studio site as well. Cost is $40.

Published on April 13, 2010 in Design, Letterpress and Posters. 4 Comments Tags: 110lb, ARTCRANK, bicycle, bike, blue, Design, edition, flo wh, hand, large, letter press, lettered, lettering, Letterpress, lettra, poster, print, printer, printing, ralph, ralph waldo emerson, size, type, typography, unique.

Katie Kirk – Office Letterpress Print

Katie Kirk illustrated this fantastic little print to celebrate the fifth anniversary of Eight Hour Day. You can buy one of the edition in their etsy shop.

We printed it in two color letterpress on French Paper Muscletone Pure White 140lb C, at an 8.5 x 11 size.

Published on March 9, 2010 in Letterpress and Posters. 0 Comments Tags: 140lb, Design, edition, eight hour day, eighthourday, french, gray, illustration, illustrator, katie kirk, Letterpress, minneapolis, minnesota, muscletone, office, press, print, two color, yellow.

Feast Mpls Poster – Split Fountain Ink

Feast is a recurring public dinner designed to use community-driven financial support to democratically fund new and emerging artmakers. We did a poster for the upcoming event here at Studio On Fire. The size is 18 x 24. It was a hand drawn sketch, scanned and converted to a bitmap tiff to preserve the sketch texture. It was printed with a split ink fountain. Our split fountain had fluorescent orange ink on one side of the press and light blue ink on the other side, creating a nice purple gradient in the middle.

Published on March 8, 2010 in Design, Posters and Printing Tips and Tricks. 1 Comment Tags: arts, blue, community, day-glo, Design, drawing, drawn, effect, feast, feastmpls, fluorescent, format, fountain, gradient, ink, large, Letterpress, minneapolis, minnesota, orange, poster, print, printer, seward, size, sketch, split.

Embossing With Letterpress Print Business Cards

Tactile design can use a lot of different production processes. This card is both blind embossed and letterpress printed. Many people incorrectly use the term “emboss” when speaking about letterpress printing. “Emboss” actually refers to a raised area accomplished by use of a two part die with a form and a counter form. Letterpress printing with heavy impression is closer to a “deboss.” A deboss is pushing down into the paper. (remember “d” for down = deboss) Letterpress plates can use ink but embossing and debossing dies do not use ink. They must be used blind, registered to preprinted artwork or used with foil stamping / blocking.

Letterpress equipment can be used for embossing, debossing and letterpress printing, with the correct dies. Unlike embossing and debossing, letterpress plates do not use a form and counter form. A letterpress plate is inked and pressed down into the sheet. See an image below with the polymer plate and its corresponding print and note the difference from the copper embossing die with a white and blue fiberglass counter form that made the circular design embossed on this card. These are two very different types of plates and printing effects, but run on the same Heidelberg windmill press.

Considering each side of the page is an important design consideration with tactile production processes. With letterpress plates, the amount of bruising or “show through” on the back of the print depends on the amount of pressure applied during printing. However, this definition on the reverse side of the sheet is different on embossing dies because there is a counter form that pushes into the sheet.

When an emboss is specified there are a few other considerations we would mention. Smaller sized artwork, say 12 point type and smaller offers very little raised definition. Paper thickness is also a concern. We like really thick stocks for letterpress printing, but when embossing that thickness makes it even more difficult to get good definition in smaller details. This paper was 134lb Crane Cover Flo. White, it is 100% cotton and offers a soft and sculptured impression.

Published on February 16, 2010 in Business Cards, Letterpress and Printing Tips and Tricks. 0 Comments Tags: 134lb, bay area, block, blocking, Business Cards, CA, California, copper, counter, cover, crane, deboss, Design, emboss, embossing, equipment, fiberglass, flo white, foil, foil stamp, form, Heidelberg, Letterpress, palo alto, print, printer, printing, process, San Francisco, show through, tactile, thickness.

Iron Beast Poster – Toys In The Attic Show

This is our letterpress poster for the Toys In The Attic show opening at the Soo Visual Arts Center on Dec 4th from 6 to 9PM. The show features both custom toys and toy inspired posters. Proceeds benefit Toys For Tots. Hey, that’s tomorrow night! We hope to see you there.

These beasts are in fact our toys. The graphic beasts are constructed from various press parts and form into a crest that commemorates ten years of printing here at Studio On Fire. The dog latin phrase reads “Iron Beasts Make Great Beauty”. It is printed in fluorescent and dark silver inks on Crane Lettra Flo White 220lbC at 13 x 13 size.

It was ten years ago this month back in 1999 that the first C&P was lowered into the then basement studio. More to come on our own ten year anniversary party soon.

_0004_Iron_Beast_make_great_beauty_poster

Published on December 3, 2009 in Design, Letterpress, News and Posters. 0 Comments Tags: 220lb, beast, crane, crest, Design, edition, fluorescent, ink, iron, Letterpress, lettra, minneapolis, poster, press parts, print, printer, silver, soo, soo visual arts center, soovac, studio on fire, ten years, toys for tots, toys in the attic, unique.

Letterpress Poster Edition for Thinktopia

Thinktopia®, an idea generation company for some of today’s leading brands, commissioned this striking poster from illustrator Federico Jordan. Federico explains “The skull reflects our existence and interior vision: our vanitas.” He created this image for Thinktopia that explores the Shakespearian Yorick, San Jerónimo and mesoamerican skull racks called Tzompantli. There is an article on the back of the poster from Patrick Hanlon at Thinktopia that speaks about branding. (This poster print will serve Thinktopia as a new business tool – a mailing to prospective clients) More companies could learn from this – send out something cool to start a good conversation. We would say that an illustrated letterpress print is guaranteed way to get someones attention.

The 18 x 23 size poster is printed letterpress in four colors on Crane Lettra Pearl White cotton stock in both 110 and 220lb thicknesses on our Heidelberg Cylinder – quite possibly one of the most difficult jobs run in our shop recently. It was difficult because of the amount large areas of solid color, the thickness and size of the stock, and the tight registration. There is no overprinting of any of the colors, so all four color plates lock into each other with little forgiveness for shifts in register created by sheet distortion. Sheet distortion is physical stretching of the paper created under heavy impression. Each pass through the press creates slightly more distortion. So by the time we got to color number four, there was some colorful language as well. The 110lb stock ran pretty well but the 220lb stock is a bear to auto feed – especially five passes through the press.

Published on November 6, 2009 in Letterpress and Posters. 6 Comments Tags: 110lb, 220lb, brand, branding, clients, cotton, crane, custom, cylinder, Design, edition, federico jordan, hanlon, Heidelberg, illustration, illustrator, Letterpress, lettra, mexico, minneapolis, patrick, pearl white, poster, print, printer, printing, Saint Jerome, Shakespeare, sheet distortion, skull, thinktopia, Tzompantli, unique, yorick.

Museum Board Business Card, Yellow Edge

A strikingly simple business card designed by Blok Design out of Mexico City. Sweet type. We letterpress printed on some heavy 4 ply cotton museum board. Edged colored in a delicious yellow. A modern and materially elegant card indeed.

_0000_blokdesign_apala_business_card_edge_color