Studio On Fire // Design & Letterpress Blog
We believe a logo is at its best with a little dimension. Combine typography and machines and you have yourself a real shindig. The custom lettering adorning the sides vintage vehicles is a design category all to itself. At this weekends “Back to the 50′s” car show at the Minnesota State Fair Grounds, we collected this gallery of logotypes. For those with a serious script fetish, this might not be safe for work.
This poster was designed and letterpress printed here at Studio On Fire for the 2011 Artcrank, a poster show for bike people. The construction of this poster is an assemblage of prints we created with actual bicycle parts. Used bike parts were inked up with a brayer and printed by hand. We printed all kinds of parts: cranks, chains, cables, wheels, handlebars and even a seat. It was well worth the trip to One On One Bike to scavenge suitable parts from their basement bike bone yard. After inking each part individually we had a whole table full of prints to chose and build from. It was amazing how much type and texture come out of each part. These prints were then digitally arranged on top of a pencil sketched layout. The word “Godspeed” seems especially appropriate for cyclists, as a wish for someones safe and prosperous journey. It was plated in photo polymer and printed as a large format 20 x 26 letterpress print in 2 color on 100% cotton Crane Lettra. It can be trimmed and framed at 18 x 24 size.
The prints are available on our site for $30.
Ready to pump up your type vocab and sound smart next time you bump into Matthew Carter? Well then, this beauty of a poster designed by Drew Binkley at 38pages is just for you. They have a nifty site called typographydeconstructed.com with great typographic anatomy content. This poster is for sale there too – ready to release the inner type freak in all of us. Get yours with promo code SOF2011 good for $10 off.
We letterpress printed this poster on our Heidelberg 21 x 28 cylinder. You can see in the photo details, the polymer plate is positioned in the press on a custom made full size 21 x 28 inch Boxcar Base. The poster is printed with extra tight register (no trapping) on 100% cotton Crane Lettra Fluorescent White 110lbC and trimmed to a final size of 16 x 24 inches.
We recently printed these business cards, designed by the fellows at Point Form, a Canadian design collective.
A little tricky production was in order with their design. The paper we used is a 100lb French Poptone Sweet Tooth custom pasted (duplexed) after printing to 100lb French Poptone Lemon Drop for a final 200lb Cover stock. Pasting sheets after printing can add a little cost, but with a two sided card it is the best production move because we don’t need to worry about impression show through from a heavy letterpress imprint. Note that there is no indentation from one side to the other.
Heads of State designed this F. Scott Fitzgerald inspired poster, capable of bringing tears of joy to English teachers and designers everywhere. It is an epic layout project containing 32 calling cards of fictitious Great Gatsby characters. Each card is its own nugget of typographic excellence modeled after 1920′s social stationery.
This was an ambitious letterpress printing. (did we mention 32 card designs up on a sheet) With its large size, four ink colors, full dry back between each color, tiny type plus full solid areas, tight register and heavy stock this took some patience on press. We printed on French Poptone Sweet Tooth 140lb C – a massive 20 x 26 press sheet trimming down to the final 18 x 24 inch poster.
The poster is for sale at the Heads of State store
You can also check out our post on previously printed business cards for Heads of State.
These cards designed by Villainy and Associates really make you stop and turn the thing over in your hand. The understated typographic design gives the letterpress production value emphasis. It’s simple and pseudo executive – flashy without being too flashy.
We printed letterpress metallic gold for the information and letterpress varnish on the logotype. We like using a varnish on dark stocks for a tone on tone effect. That gives a slightly better legibility than a totally blind, inkless impression. The stock is a thick 200lb Wausau Eclipse Black with metallic gold edge coloring.
Straight from Hawaii, Human Hand sent us this fine business card design for letterpress printing. And we love the name. After all, human hands touching the tactile printing is what this letterpress card is all about. It is a subtle tonal varnish on one side and PMS 877 metallic silver ink on the other. The paper stock is our custom 200lb Wausau Eclipse Black cover weight.
This wedding invitation for Andy and Drew is certainly a unique format. It was designed by Drew Hodgson for his wedding in Palm Springs, CA. The bold colors and contemporary shapes make the design both modern and masculine. The invite is actually a folder enclosure that opens to reveal the invitation text on the flap. The folder opens further to Continue reading ‘Modern Graphic Type Wedding’
A good narrative is behind good relationships. That’s why a booklet telling a little bit of the couples story is extra special as a wedding invitation. This invitation was designed by Craig Duffney at BBDO in New York for his friends Amy and Adam. He did excellent work making two sets of illustrated capitals and graphics. One corresponds with the bride, the other with the groom and they co-mingle in the invitation layout.
Planning out the production of a little booklet takes some extra finesse beyond the standard wedding stationery. The format here is an A7 size booklet with a soft cover and french folded pages. The cover is a heavier 110lbC Pearl White Crane Lettra. The gutt is lighter weight 80lbT Pearl White Crane Lettra. Both were letterpress printed in two colors, a lighter green corresponding with the bride and an olive green with the groom. The pages were scored, collated and top stitched inside the cover with a cream colored thread. Then a final trim was taken from head and foot. We also produced an RSVP card and matching folding thank you cards. This is certainly among the more elaborate invitations we’ve produced, yet the final appearance remains simple and striking.
These business cards are elegant and simple with an unusual format. Although the feel of the design is traditional, the 4.25 x 1.25 inch size presents as an untraditional business card size. The client, William and Mary, makes premium gift wrap collections, so the paper crafting of the printing was very important.
These cards were letterpress printed with 2 ink colors on each side. The cards also have a heavy blind letterpress impression graphic on both sides. This blind area overlaps type on the reverse side. To get an even type appearance and a heavy sculptural impression on both sides we printed a 110lb sheet of Crane Lettra Fluorescent White and pasted it together back to back after printing. By duplexing the stock to a thick 220lb weight after printing the impression show through is eliminated. It is a time consuming and more premium production step, worth it for the final look of these cards. The final step was a round corner die cut.
Travis at Lifelong Friendship Society in Brooklyn designed these invitations for his wedding. We love the vintage-yet-modern style with beautiful art nouveau title typography details. The text for the main invite card is nested into the unique and detailed illustration. The elaborate illustration is complete with birds and bees, spiders web, stylized portraits, and lots of geometric love.
We letterpress printed with brown and gold ink on Pearl White Crane Lettra 110lb. The three cards were printed together (in really tight register) as a press sheet and trimmed to size. The linear artwork paired perfectly with the letterpress process, creating sculptural impression highly detailed press work.
This poster was letterpress printed for the Artcrank poster show here in Minneapolis, which opened this last weekend. Since much of this show tends to be image and graphic heavy, we wanted our poster to stand apart with lettering only. It is an excerpt from Ralph Waldo Emerson’s Considerations by the Way, 1860. The full sentence is actually, “Live in the sunshine, swim the sea, drink the wild air’s salubrity.” (But “salubrity” is such an odd word and just didn’t work well in the design.) The lettering started as a hand drawn sketch, then refined in Adobe Illustrator. We printed with a photopolymer plate on Crane Lettra 300gsm Florecent White at 18 x 24 size. They are on display now at One On One in Minneapolis.
They sold well at the opening night and are still available. There was some confusion about them being sold out. They are $30, to be purchased at One On One Bike Shop.
You can also buy one, now for sale on our studio site as well. Cost is $40.
