Tag Archive for 'printing'

Sublimio Unique Design Formula Cards

Sublimio is a multidisciplinary design studio in Italy. They designed these cards for an engaging visual and tactile design experience.

We printed a larger message card and business cards. The message card is very subtle with a blind impression only on 110lb Crane Lettra stock. The business cards use blind impression on one side and black on the other, completed with black edge coloring. They are on 220lb Crane Lettra.

“Show Through” is a term we use to describe heavy impression from printing one side of the paper bruising the sheet and showing small distortions on the reverse side. Show through is an important consideration when a design will be letterpress printed.  The double thick 220 lb Lettra is great for a project that is a two sided design because it offers virtually no show through. Note that “virtually” is a key word here. If a heavy impression is desired, there will be some show through. Generally the thicker the paper, the more minimal the show through. But even with a thick stock, impression can knock back the impression from a previously printed side affecting its appearance. In the case of this business card we printed the flood of blind pattern first with heavier impression, then the black text side of the card with a bit less impression. Balancing this impression on a two sided design depends on the nature of artwork being printed. Talk with us early in the design process to work through these production decisions.

Letterpress Poster Sesame Street Circa 1970’s

via Twin Ravens Press

Embossing With Letterpress Print Business Cards

Tactile design can use a lot of different production processes. This card is both blind embossed and letterpress printed. Many people incorrectly use the term “emboss” when speaking about letterpress printing. “Emboss” actually refers to a raised area accomplished by use of a two part die with a form and a counter form. Letterpress printing with heavy impression is closer to a “deboss.” A deboss is pushing down into the paper. (remember “d” for down = deboss) Letterpress plates can use ink but embossing and debossing dies do not use ink. They must be used blind, registered to preprinted artwork or used with foil stamping / blocking.

Letterpress equipment can be used for embossing, debossing and letterpress printing, with the correct dies. Unlike embossing and debossing, letterpress plates do not use a form and counter form. A letterpress plate is inked and pressed down into the sheet. See an image below with the polymer plate and its corresponding print and note the difference from the copper embossing die with a white and blue fiberglass counter form that made the circular design embossed on this card. These are two very different types of plates and printing effects, but run on the same Heidelberg windmill press.

Considering each side of the page is an important design consideration with tactile production processes. With letterpress plates, the amount of bruising or “show through” on the back of the print depends on the amount of pressure applied during printing. However, this definition on the reverse side of the sheet is different on embossing dies because there is a counter form that pushes into the sheet.

When an emboss is specified there are a few other considerations we would mention. Smaller sized artwork, say 12 point type and smaller offers very little raised definition. Paper thickness is also a concern. We like really thick stocks for letterpress printing, but when embossing that thickness makes it even more difficult to get good definition in smaller details. This paper was 134lb Crane Cover Flo. White, it is 100% cotton and offers a soft and sculptured impression.

Bat Mitzvah Letterpress Invitation Star With Clips

It goes without saying, we like unique paper structures. This Bat Mitzvah invitation, designed here at Studio On Fire features two triangles with a hole punch that clips together making a six pointed star shape. The paper triangles unclip to open and reveal the invitation text. The paper is 110lb Crane Lettra Flo White 100% cotton, letterpress printed in hot pink and die cut into the two triangles. It was mailed in a large square Neenah Eames Furniture, Weave Finish, Pacific Blue envelope printed in one color on the flap.

Those little metal clips are something we get asked about a lot. They are called #2 Petite Fasteners, made by GEM Office Products here in the USA. They have a little point that pierces the paper and holds the sheets together. You can buy them wholesale here. ($7 per box of 100 clips, 10 box minimum) They come in two sizes – the #2 is the bigger one, the #0 is smaller. And no, we do not sell the clips. But if you are in need of some top notch Bar Mitzvah or Bat Mitzvah invitations we’d love to hear from you.

Jeremy Gardner Stationery

This is a nifty little letterpress card and a7 envelope designed by Duel Purpose in Austin, Texas. It is printed in three colors, the overlapping bold graphics make unique areas of overprinting ink. The stock is 100% cotton 220lb Crane Lettra, with a matching Lettra envelope. Hand written correspondence on these are sure to any leave digital message in the lurch.

Heads of State Business Cards

For some illustration inspiration and silk screen goodness check out the Heads of State from Philadelphia. They designed these business cards with an insignia that turns the national USA seal on its ear, adding an extra head and replacing the olive branch and arrows with a pencil and x-acto knife. We letterpress printed in black and dark silver on both sides of Crane Lettra 220lb FLo White and edge colored to match the silver – it’s a card thick enough to plant a listening device inside. And maybe we did that too… maybe.

Fabien Barral Business Cards & Note Cards

Here is another fantastic project designed by Fabien Barral over at Graphic Exchange. He brought in wonderful organic drips and brush strokes that interpret with a unique sculptural quality under letterpress impression.

We put down a lot of letterpress printing on this sheet. It’s a good way to make a project affordable – - spread the cost over several items all on the same press sheet. The paper stock is Neenah Classic Crest Solar White 165lb Cover. The sheet contains four business cards and three large note cards. We printed a slightly contaminated opaque white ink for the tonal white effect, also a dense black ink. For our white ink, we usually put just a hair of silver in the opaque white to give it a little tone. It also has the benefit of creating a stronger sheen difference between the inked impression and the uncoated paper stock than you would get with a blind (inkless) print.

After printing this project went to live in French customs for a little while. And that should answer another question we get a lot – Yes! we do ship international all the time. Just let us know if you have any specific customs needs for your country.

2010 Studio On Fire Letterpress Calendar

The Studio On Fire 2010 Calendar is now available on our new web site. This calendar is a decade marker for us. Established the end of 1999, Studio On Fire began letterpress printing in a cold Minnesota basement. Our first press occupied a spot between the boiler and the litter box, and oh, how the studio has since grown. Now seven presses strong with a fully equipped studio space, we celebrate ten years as a bustling design and print studio.

This Tenfold Edition calendar is letterpress printed with four colors on a cotton-blend stock, each month beautifully illustrated by selected designers the world over.

Contributors:
Jan/Jul_ Studio On Fire
Feb/Aug_Cecilie Ellefsen
Mar/Sept_ Brian Gunderson
Apr/Oct_ The Little Friends of Printmaking
May/Nov_ ghostpatrol
Jun/Dec_ Rilla Alexander (Rinzen)

Optimistic Letterpress Wine Labels

Happy New Year!

The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full. One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
We printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area and gave the whole label a slight arc to compliment the curve of the bottle.

Six Speed Biz Cards – Crushed AND Burned

Six Speed sent us this design for custom letterpress business cards. They are a specialized events marketing company here in Minneapolis. And what could be a better business card job really – crushing AND burning all on the same press sheet.

The cards were letterpress printed on 200lb Eclipse Black Wausau with silver ink, then the press sheet was laser cut. The laser cutting was used due to the complexity of the cutting die and the size of the print run. Laser cutting does a really nice job, especially on darker stocks were the edge burn is less evident. With lighter colored and white stocks, a mask is sometimes sometimes required to prevent burning marks on the face of the sheet.

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Timberwolves Basketball Invitation

Chris at Echo Creative designed this invite for an exclusive Timberwolves event. Getting court side tickets for the season is a big deal and attracting the right people to get in on the action requires an invite with some presence. This clean and tactile card is much visually different than the usual slick and colorful NBA related material. But its overall size and thick luxury material make their own statement. And, the dimpled basketball pattern just looks great printed letterpress.

The invite is a massive over sized 12 x 19 inch card printed on Crane Lettra 220lb Flo. White paper stock. The card is printed with silver and a light silver tinted opaque white ink and the text area is die cut to remove as a ticket to the event. If this is what basketball is about, I’m in.

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Letterpress Poster Edition for Thinktopia

Thinktopia®, an idea generation company for some of today’s leading brands, commissioned this striking poster from illustrator Federico Jordan. Federico explains “The skull reflects our existence and interior vision: our vanitas.” He created this image for Thinktopia that explores the Shakespearian Yorick, San Jerónimo and mesoamerican skull racks called Tzompantli. There is an article on the back of the poster from Patrick Hanlon at Thinktopia that speaks about branding. (This poster print will serve Thinktopia as a new business tool – a mailing to prospective clients) More companies could learn from this – send out something cool to start a good conversation. We would say that an illustrated letterpress print is guaranteed way to get someones attention.

The 18 x 23 size poster is printed letterpress in four colors on Crane Lettra Pearl White cotton stock in both 110 and 220lb thicknesses on our Heidelberg Cylinder – quite possibly one of the most difficult jobs run in our shop recently. It was difficult because of the amount large areas of solid color, the thickness and size of the stock, and the tight registration. There is no overprinting of any of the colors, so all four color plates lock into each other with little forgiveness for shifts in register created by sheet distortion. Sheet distortion is physical stretching of the paper created under heavy impression. Each pass through the press creates slightly more distortion. So by the time we got to color number four, there was some colorful language as well. The 110lb stock ran pretty well but the 220lb stock is a bear to auto feed – especially five passes through the press.

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