Tag Archive for 'lettra'

Base Art Co Business Cards

The folks over at Base Art Co do some great work ranging from book covers to responsive web design, though our favorite project is probably these business cards they designed for themselves and sent our way for production.

A card comprised of two stocks that we custom duplexed together after printing, the final weight of this card ended up being a sturdy 320# cover. The white side of the card is Crane Lettra Flo White 220# cover stock with hit of tonal letterpress varnish, while the grey is French Durotone Steel Grey 100# cover letterpress printed with a silver ink and white foil. After duplexing and getting trimmed down to their slightly undersized dimensions of 3″ x 1.75,” a bright yellow edge color was applied, which added a splash of color in addition to hiding the seam of the custom duplex.

Measure Promo Cards

These cheeky promotional cards, designed by the folks over at Measure, are a great example of how fluorescent and metallic inks appear when printed on white paper. Day-glo pink and metallic silver ink were letterpress printed on Crane Lettra Flo White 110c that we duplexed after printing for a finished thickness of 220c. One card then received two perforation lines, allowing it to break down into smaller cards.

Split Fountain Summer Invites

These invites, designed by Douglas Behl for his upcoming nuptials, ooze summer. We can’t decide what we like more, the blazing split fountain color palette or the melty popsicle motif.

Split fountain printing is when we put two colors on the same roller, one on each end, allowing them to blend naturally in the middle, creating a gradient across the press sheet. This is a good way to get an extra color into your design without adding an extra plate. When planning a project that uses a split fountain across several pieces, keep in mind that the cards on either end of the press sheet end up being fairly one color. You can see in this instance the RSVP and Thank You cards were at opposite ends of the sheet, whereas the Invite and Details cards were placed in the middle where the color transition happened.

You can see split fountain printing in action in this video we took a few years back.

Thinner, yet sculptural.

A new product we’ve been asking for (for several years) has finally arrived. Crane Lettra is now available as a 90lb cover stock that is thick, but not so thick, and good for duplexing.

Being the paper nerds that we are, we busted out our calipers to compare the thickness of duplexed Lettra stocks. Our 220lb Lettra stock calipers at .039″ (40pt) and the new 180lb cover stock calipers at .031″ (30pt), roughly a 25% reduction. Available in fluorescent white, pearl white and ecru, we’ve added this to our list of preferred house stocks.

Our first project to hit press with this new stock was for director Nathaniel Freeman. Letterpress printed with a navy ink and a custom varnish, the 90lb pearl white stock was duplexed after printing–concealing the impression show through in the center of the card. The finished product features a nice sculptural impression, but with slightly less bulk to the card.

When Designers Wed

Local Mpls designers Ross Bruggink and Jessica Keintz were married last year and we were pumped to print their invites that utilized beautiful eclectic typography.

An arrow theme, which we have a hunch is based on the bride’s wrapping arrow engagement ring, runs throughout this two color suite. Printed on Crane Lettra Fluorescent White 110C stock, the cards custom duplexed after printing, allowing us to run a heavy impression on the flood of pattern without completely killing the delicate type on the opposite side of the card.

Can’t get enough? They also created one of the coolest wedding websites we’ve seen.

additional photography provided by Ross and Jess.

Brooklyn Wedding Invitations

This wedding suite, designed by the bride and groom, shows that you can have playful invitations while keeping the aesthetic classy. The main invitation was mailed with an accompanying information card–cleverly designed with a perforation line, allowing the attached RSVP card to be removed and returned. With many brides shying away from complicated wedding systems, it’s a practical way cut down on the number of pieces recipients will pull out of the envelope. Additional tags and cards printed on the same press sheet were used at the actual event

Printed with two inks, antique brown and a bright zip of yellow, on Crane Lettra Pearl White 110C (one of our house stocks).
Additional photography courtesy of Oh, Darling! Photography.

Whimsically Elegant Wedding Invitations

Who can resist a wedding invitation with flamingos? We can’t, that’s for sure. Designer Scott Peiffer created this elegant, yet whimsical, wedding suite we printed for an upcoming Miami wedding. There are a lot of pieces to this system, similar to the suite Scott designed for his own wedding we printed a couple years back, but each card effortlessly coordinates without being matchy-matchy.

All of the cards, along with the belly band, were printed together on one press sheet with two inks on Crane Lettra Pearl White 110c. The pattern on the folder was created by using one tonal ink on Arturo Pale Pink 260gsm. The folder was custom diecut and hand assembled after printing.

Olli Salumeria Business Cards

Yael Miller, from Miller Creative, designed these gorgeous business cards for Olli Salumeria, a salumeria that makes dry-cured salumi in Virginia. Though the outcome is, dare we say stunning, these cards posed several production challenges along the way.

As a general rule, we don’t suggest using letterpress when the design uses floods of color and require clients to agree to our Solid Areas Disclaimer before we will proceed with their job. To achieve a nice solid coverage of color we had to run the ink heavy across the card, thankfully we had added some additional stroke weight to the artwork in the pre-press stage so the line work would not fill in on press. Another trick we used was lightly wetting the sheet before running- this cuts down on the appearance of saltiness and variation across the color.

Flood aside, take a look at that red. Yael refers to it as “Ferrari red,” and we can’t say that we disagree. The design actually specified a Pantone GOE color, which is not a Pantone book we match to, but since we custom mix all of our colors we were able to match a swatch that was mailed in for reference. We took one of our base red inks and pumped it up with a hit of fluorescent red to really get the color to pop.

These cards are printed on Crane Lettra 110lb cover that we custom duplexed after printing to make 220lb. By duplexing after printing we were able to run the flood without completely flattening the text on the other side of the card (not to mention we love any excuse to make a business card thicker). A custom diecut, shaped to reference a ticket or label, finished off the cards in an unexpected, yet refined way.

This project can also be found on FPODesignWorkLife, and Miller Creative.

New SOF website with expanded shop!

You may have noticed on your way to purchase a 2012 Studio On Fire Letterpress Calendar that studioonfire.com has a completely overhauled look! We’re pretty proud of the new site and have plans to add more features in the coming weeks.

Being the paper-oriented people that we are, our friends over at westwerk design handled the creation of the site for us. Not only were they were great to work with, but their studio is conveniently located just upstairs from our basement workspace.

Along with the new site is additional merchandise for the store! All of our classic items are still available, as well as the 2012 calendar and several new posters.

Above: Artisan Activist Poster, Crane Lettra Flo White 110C, 13″ x 19″, 2 Color Split Fountain on 2 Separate Plates + 1 Tonal Varnish

 

Above: Sunshine Poster, Crane Lettra Flo White 110c, 12″ x 16″, 3 Color Split Fountain

 

Above: Matter Into Spirit Poster, Crane Lettra Flo White 110c, 13″ x 20″, 2 Color Split Fountain + Blind Impression

 

 

Typography Deconstructed Poster

Ready to pump up your type vocab and sound smart next time you bump into Matthew Carter? Well then, this beauty of a poster designed by Drew Binkley at 38pages is just for you. They have a nifty site called typographydeconstructed.com with great typographic anatomy content. This poster is for sale there too – ready to release the inner type freak in all of us.  Get yours with promo code SOF2011 good for $10 off.

We letterpress printed this poster on our Heidelberg 21 x 28 cylinder. You can see in the photo details, the polymer plate is positioned in the press on a custom made full size 21 x 28 inch Boxcar Base. The poster is printed with extra tight register (no trapping) on 100% cotton Crane Lettra Fluorescent White 110lbC and trimmed to a final size of 16 x 24 inches.

A Matchbook Made In Heaven

We designed this wedding invitation for the lucky couple that won our giveaway with Martha Stewart. It’s only too fitting that the couple we chose to work with will be jumping fires on their wedding night. Besides complimenting our studio name, their scheduled wedding night activities (get your mind out of the gutter) lends perfectly to the orange and white color palette featured by Martha Stewart.

Juan and Irma will be getting married in Madrid on the 24th of June, the night of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. (We did some intense Googling and it appears that in many parts of Spain this is a party night not to be missed). They wanted to keep the invitations informal (reflecting the backyard bbq reception), to the point where it doesn’t even use the word wedding–we had to imply celebration and union strictly through the design.

With fire as a central part of the celebration, a matchbook format for the actual invitation seemed only natural. The whole letterpress printed suite is designed in physical layers, causing the viewer to interact as they unfold the invitation setting the stage for the matchbook sitting in the center of a custom frame. The invitation itself is a two and a half inch by three and a quarter inch matchbook that opens to reveal french folded text weight sheets (spanish on the front, english on the back), an intimate piece meant to directly reflect the fires that will be sparking that night.

The copy inside reads “Celebrating the arrival of the summer solstice (amongst other astronomical events),” so we created custom illustrations based around the sun, the moon and the stars to give the suite a celestial feel.

The wrap features the graphic sun inspired emblem with a smattering of stars making their way to a moon icon on the inside flap.

Several diecut papers and a pop of edge coloring create a custom built A7 size frame surrounding the matchbook invitation for mailing.

Sozi And Friends Letterpress Print

This is a new letterpress print from Rilla Alexander. She’s been a part of our annual calendar project for several years, so we were super excited to be part of her Sozi character launch this month. This beauty as well as other well crafted Sozi items are available in her shop and also at Collette through the end of December.

We letterpress printed an edition of 100 in red ink on Pearl White Crane Lettra 110lb C. Actual size is 40cm x 30cm. Get one while they last.