Happy New Year!
The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full. One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
We printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area and gave the whole label a slight arc to compliment the curve of the bottle.

Published on
January 4, 2010 in
Letterpress.
Tags: bottle, Design, die cut, die line, diecut, dieline, greg bennett, Holiday, kiss cut, kisscut, label, labels, Letterpress, new year, premium, printed, printing, simple, sisquis, strathmore, wine.
This uniquely shaped invitation was designed by us at Studio On Fire. It is one of the most interesting die lines we’ve created for wedding invitations - elegant and fun at the same time. It is a simple green one color letterpress on white paper with that same green printing on a green paper for a tone on tone effect. What really gives this invitation set a unique twist is that the cards nest into a four strap belly band enclosure which holds them together. Inside there are three cards: an invite, a map and an RSVP postcard. The four strap enclosure buckles together with slits in the paper and does not require glue or tape. The address area on the enclosure can be written on like an envelope. Once fastened together the invite then mails in a clear bag rather than an envelope.



Published on
March 14, 2009 in
Letterpress and Wedding.
Tags: belly band, buckled, clear bag, Design, design services, die cut, die line, diecut, enclosure, invitation, invitations, invite, Letterpress, letterpress services, minneapolis, shape, shaped, Wedding.