The fine folks over at Fame Retail hold an annual open house for industry friends and clients, building the theme around the booze and munchies they plan on serving each year (you may remember these bingo cards and these fair themed beauties). This year, with a nod to 1920′s prohibition, their team created a speakeasy theme across a set of cards that included mustachioed gents, pin-curled ladies, icons of delicate linework, and plenty of liquor lingo.
The card set was comprised of two stocks, Neenah Classic Crest Solar White 110C and Wausau Royal Compelments Eclipse Black 100c. The white cards were letterpress printed with a blind (inkless) impression before we ran them through the press for a pass of black ink. Silver ink and a tonal letterpress varnish were used on the black cards.
To top it all off, these invites just won PaperSpecs Gallery’s Take Note Award. Be sure to check out the nice video posted on the PaperSpecs blog.
We are very involved with the Minnesota chapter of AIGA and always try to enter their annual Design Show that comes around each spring. Last year we were honored to win the “People’s Choice” award (voted on by those who attended the show) for our Golden Rule Poster. As per tradition, the winner of the People’s Choice is asked to design the show materials for the following year–we gladly accepted the job.
Under direction of the AIGA MN Design Show committee we were challenged to make an interactive object in lieu of the usual poster. Charles Youel jumped into the project as writer and after several meetings, sketches and cups of coffee, we came up with an idea to send a pair of cards with punchouts that could be used to actually build something on your desk. We had to go through multiple rounds of prototyping to adjust the construction and functionality of the die, but we couldn’t be happier with the end result.
The set of cards (everyone receives two, for a total of 16 punchout pieces) were letterpress printed with two inks on Neenah Classic Crest Solar White Eggshell 100c, custom duplexed after printing to make 200c. To achieve the our final product, every card was trimmed down and run through the press two more times after printing to diecut with two custom dies–one used to create the slits and one to cut the shapes. A custom envelope was also designed and produced before the whole set was sent over to Shapco for insertion and mailing.
Be sure to check out the hash tag #designshow on Twitter as people tweet their creations and enter AIGA MN’s 2012 Design Show–online entry opens March 5th!
We think getting letterpress printing is even better than a gold watch. It is a great production option for special corporate occasions too, not just weddings. This invitation to celebrate Dunhams 50 years in business was designed by Riley Hayes Advertising. The type driven design is accented with a matching bright red matching edge color.
These pieces were inked with 3 color on one side with a tonal varnish on the other. We printed an invitation and map card together on a new favorite sheet – French Poptone Sweet Tooth White 280lb Cover. We like it enough that we are now custom making it to keep on hand as a house sheet. The thickness is about 40 points (.038 inch) which is a matching thickness to Crane Lettra 220lb. The good things are that it is less expensive than a cotton sheet like Lettra and smoother in surface, not as toothy a finish. It takes a great impression and works great for edge coloring as well.
Hatch Design created these invitation cards for the upcoming leaders of design lecture with Joel Templin at my alma mater, College of Visual Arts. Should be a top notch talk.
We letterpress printed these 4 x 6 sized cards on French Muscletone Construction Pure White. One of the things we really like about this sheet is that it is a single ply 140lb Cover rather than a pasted, multi ply sheet. Most other commercial papers from other mills achieve a thicker paper by pasting a 2 ply sheet for thicknesses of 130lb and up. That makes the sheets stiff. Since the French sheet is a single ply, it is a bit softer and less rigid – both qualities desirable for letterpress. However, since French is achieving that thickness with a single ply, there is more evident pulp formation within the sheet. This means that the pressure needed to print a solid area of color is significant and results in a “salty” more textured printed appearance. That texture in large inked areas is something we like and embrace in printing with letterpress. HOWEVER, read this disclaimer before you send us art with lots of ink going down.
And letterpress printing isn’t just for small runs. Twenty thousand cards just rolled off the press. But, it is important to understand that for letterpress, each color is a separate pass through the press. This job was able to print both of these cards two-up on a press sheet. Still, these sheets had four separate passes for 3 color /one color. That’s a lil bit of printing.