Vista Caballo is a ranch retreat with a special connection to horses in Dove Creek, Colorado. We worked with Thinktopia to design this stationery system for the client. They already had a logo design and needed stationery developed using the existing mark.
One of the things often overlooked in design is the choice of materials. This is something we strive for in our own design work. Material selection can be a central component for building the look and feel of a brand. In this stationery system we use a variety of brown toned papers to compliment the tactility of the letterpress printing and echo the desert landscape of the location. Kind of like making a color palette, instead we made a material palette. Each piece is printed with the same brown PMS color.
Letterhead is French Paper Speckletone Kraft, Envelope is French Paper Speckletone Chocolate, Business cards and Note cards are Crane Lettra Pearl White 220lb, Labels are Strathmore Soft White crack and peel stock, Journal covers are Fibermark Suedetex Tan 25pt with Smart Genesis Husk 70lbT gutt.
Richness of materials makes this stationery unique.
Published on
March 24, 2010 in
Client Focus, Design and Letterpress.
Tags: 220lb, brown, Business Cards, chocolate, CO, colorado, crane, Design, die cut, diecut, dove creek, fibermark, french paper, genesis, husk, kiss cut, kisscut, kraft, label, labels, Letterpress, lettra, material, palette, paper, pearl white, printing, recycled, smart papers, Speckletone, stickers, strathmore, suedetex, tan, thinktopia, unique, vista caballo.
Happy New Year!
The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full. One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
We printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area and gave the whole label a slight arc to compliment the curve of the bottle.
Published on
January 4, 2010 in
Letterpress.
Tags: bottle, Design, die cut, die line, diecut, dieline, greg bennett, Holiday, kiss cut, kisscut, label, labels, Letterpress, new year, premium, printed, printing, simple, sisquis, strathmore, wine.
We like our printing aprons, but sexy and sustainable clothing fits nicely with letterpress too. We were asked to designed and produced these new garment tags and business cards for new LA based label – Degree Six Clothing. And they are sexy indeed, but in an earthy conscious sort of way.
They create garments with consciously produced fabrics, so for our part we used a fully recycled material for the project. Notable is the 100% recycled 80pt book board. Also, the cards are long and narrow – only half the size of a typical business card. We worked with the Hot Snot screen printing shop to put down our fluorescent green plant pattern on sheets of the book board. Since screen printing ink is opaque, we got a nice bright green color on the darker colored board. Then we letterpress printed metallic 877 for the text. Screen printing does well on a lot of things, but it does not like tiny type. The tags were hole punched, trimmed to size and edge colored with the signature fluorescent green Degree Six color. The board thickness is great for flashing a glimpse of the accent edge coloring. Can wait to see them in stores soon.
Published on
August 27, 2009 in
Design and Letterpress.
Tags: book board, bright, business, Business Cards, cards, clothing, clothing label, colored, d6, d6 clothing, degree six, Design, fluorescent, garment tags, green, half size, heavy, hot snot, labels, painted, recycled, screen printing, tags, thick, tipped, typography.
Yael Miller designed these beautiful labels for a new company called the Painted Pretzel. She is also a contributor at another site we love – thedieline.com And these hand crafted gourmet pretzels are worth the letterpress labels. Here are some details on the production:
We printed an 8.5 x 11 sheet of Strathmore Ultimate White Wove crack and peel label stock. Unlike many kinds of label sheets, this stock takes a great letterpress impression. This sheet was printed with five spot colors and a kiss cut in tight register. (For letterpress, that’s six times through the press) The kiss cut is a die cutting process which is also able to run on the letterpress. The same as die cutting, but care has to be taken to cut only through the label and not through the backer sheet that peels away.
The printing of this sheet was an intensive bit of letterpress. With floods of color and fine type everywhere the ink density had to right on for everything to print crisply. Note how there is a salty look to the color, more so in the brown ink. This is so we didn’t over ink the fine type elsewhere on the brown plate. There is even a good example of a letterpress halftone on the pretzel in the center. Mmmm.
Published on
June 18, 2009 in
Letterpress.
Tags: crack, crack and peel, creative, Design, die cut, diecut, dieline, fine, food, halftone, label, labels, Letterpress, miller creative, packaging, painted pretzel, peel, printing, reverse, seal, sticker, strathmore, tiny type, typography, yael miller.
In the spirit of the freemasons, there exists a creative group called Levy 7. Not much is known – they describe themselves as, “a collection of like-minded individuals who, through their awesomeness and grace, elevate the larger group in any and every social and professional endeavor, making us simply the most dynamic advertising sleeper cell/social club in the free world.”
The materials were designed by our friends in DesignWorks at BBDO in New York, a group that bleeds pure design talent. There are business cards, coasters and of course, cigar bands. We letterpress printed the materials in two metallic ink colors. The black paper is ultra thick custom duplexed Black Stonehenge. The white is paper is 179lb Crane Cover, 100% cotton. The cigar band stock was a black text weight from French Paper. After the labels were printed, we applied a remoist glue to the back edge and die cut them. Now if you’ll excuse me, I’m going to form my own letterpress sleeper cell fraternity.
Published on
April 1, 2009 in
Business Cards and Letterpress.
Tags: BBDO, black, Business Cards, cigar band, Design, designworks, die cut, die cutting, duplex, ink, labels, Letterpress, letterpress services, luxury, metallic, new york, paper, printers, printing, remoist, sleeper cell, typography.
Check out a feature from our own product line…
The Studio On Fire Deskline contains uniquely formatted and detailed paper goods. Sweetheart Seamstress stationery elements include stitched journals, letter writing sets, punch-out calling card and tag sets, self mailing notes with pinhole perforated labels and mini folders.
Look for these details: custom scalloped edge envelopes, fill-in-your-name calling cards, mini book marks, perforated label sheets with dry gum backing.
Our vision for a product line was to create finished pieces that captures some of the random qualities that happen in test prints and makeready. We worked with Kelly English and Kindra Murphy on three different product themes. On this theme, Kelly used vintage sewing pattern inspired elements to create layers of texture and pattern. The detail is almost to cute to stand. And of course all of it is letterpress printed. They can be purchased on our website.
Published on
March 7, 2009 in
Design, Letterpress and Studio On Fire Products.
Tags: bookmarks, calling cards, card, deskline, envelope, folders, handmade, journals, kelly english, labels, letterhead, Letterpress, letterpress services, mailer, minneapolis, patterns, product, scalloped edge, sewing, stationery, stitched, studio on fire, sweetheart seamstress, tags, thread.
