The simplest looking things can be deceptively complex. This is a tricky little business card and a typographic poster for Squarespace New York. Designed by their Creative Director Tyler Thompson. The design shows restraint, making the logo treatment the hero. And the format is a square card of course.
So why is the business card tricky? It is custom duplexed stock, letterpress printed, laser die cut and edge colored. We custom duplexed Neenah Classic Crest Solar White 110lb Cover up to a 220lb thickness. Then we letterpress printed them several up on a press sheet. A larger press sheet means we can economize the laser cutting by doing more at a time. The laser cutting can leave some scorch marks, so the sheet is masked with a paper tape that peels off after the cutting is complete. Then the sheet is trimmed up into cards and edge colored in black. That 220lb thickness shows off the edge and has a nice smooth surface. The poster is on Crane Lettra 110lb Flo white, pressed in a single PMS blue. 
Published on
March 17, 2010 in
Business Cards, Letterpress and Posters.
Tags: 220lb, business card, Business Cards, die cut, die cutting, diecut, duplex, edge, edge color, laser, laser cutting, Letterpress, masked, masking, neenah, new york, pasted, poster, scorch, simple, square space, squarespace, tyler thompson, type, typographic.
V2 Creative in Las Vegas designed this system for the Bennett Family Foundation. We just received the Strathmore Gold Award for our production of the system.
Each stationery element is letterpress printed for the text and with a beautiful blind inkless impression for the logo initials. It utilizes one of the Strathmore sheets we really like for letterpress – 110lb Strathmore Cover Bristol. This sheet has a bit of tooth to the finish and takes a crisp impression. Plus there are matching text weights sheets.
The business cards are scored an fold open to present the contact information. The warm gray flood of color was offset printed (inside of folder, back of letterhead and business cards and insides of envelopes). When we manage production of a business stationery system, usually any offset printing is sent out and completed first. This allows us to properly plan full size press sheets. For instance, this project was able to combine the letterhead and envelope on the same offset sheet. Then we take the sheets back in house and complete the letterpress and finishing. And as this system shows, we do have the capability to letterpress print full size folders with our stationery system production.
Published on
February 26, 2010 in
Business Cards and Letterpress.
Tags: commercial, die cut, envelope, flood, folder, large, large format, las vegas, Letterpress, lettterhead, nevada, no ink, offset, pocket folder, score, stationery, v2 creative.
So often, what we do for our clients in the graphic design profession is disconnected from personal passions. This project managed to combine both food and design values. The food our family eats falls into a traditional foods diet, as recommended by the Weston Price Foundation. Which is why we were especially excited when Rebecca and Ross Williams asked us for business cards for their new adventure called Many Fold Farms. Their must-read blog is smartly written and shows a true passion for food and land. I’ve been learning about fine cheese and feeling a bit envious of their farming adventure.
This was both a design and print project for us, which is where our company can truly shine. Not that we don’t love printing the custom work of other designers and collaborating in the production process. We also love owning a design project from concept through production completion.
The design for the logotype merges custom 19th century inspired decorative capitals with slab serifs. We combined typographic texture with a folk inspired pierced tin borders and an inverted round corner die cut. The letterpress printing is on Crane Lettra Ecru (Ivory) 220lb Cover stock for a thick and soft feel in a nice warm color. We produced two different sizes – an oversized card with farm information and a smaller card with personal contact info.
Published on
February 12, 2010 in
Business Cards, Client Focus, Design and Letterpress.
Tags: 19th century, 220lb, artisan, Business Cards, calling card, cards, cheese, cotton, Design, die cut, diecut, ecru, ephemera, farm, identity, lamb, Letterpress, many fold farm, pierce, punch, sheep, the dirty way, tin, type, typography, weston price.
Happy New Year!
The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full. One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
We printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area and gave the whole label a slight arc to compliment the curve of the bottle.
Published on
January 4, 2010 in
Letterpress.
Tags: bottle, Design, die cut, die line, diecut, dieline, greg bennett, Holiday, kiss cut, kisscut, label, labels, Letterpress, new year, premium, printed, printing, simple, sisquis, strathmore, wine.
This is a holiday card about appealing to the sense – it looks, smells and feels just right. OrangeSeed Design created this card for their holiday message plus a cup of orange tea. We letterpress printed the cards on French Paper Poptone Sweet Tooth, 140lbC. Also included were string tags for the tea bags on the same press sheet. The card was die cut with a slit to hold the tea bags and scored into tri-fold panels.
Published on
October 29, 2009 in
Holiday and Letterpress.
Tags: 140lb, blue, card, die, die cut, fold, folding, french, Holiday, letter press, Letterpress, minneapolis, orange, orangeseed, orangeseed design, paper, poptone, printing, senses, tags, tea, tea bag, two color.
Not that a heart felt email blast or animated web message for the holidays isn’t all well and good, but as you may have guessed we are suckers for a good old fashioned ink on paper. The next few days, we’ll show some previous custom holiday projects we’ve letterpress printed in the hopes of inspiring your own letterpress holiday projects. The holiday card seems to be one of those notorious last minute tasks for creative types. We are already heavily into estimating custom cards for many designers. And as much as we love rushing last minute projects, earlier is always better and leaves many more production options available. Word to the wise, ask us early for an estimate on your project.
…………
Who says typographic characters don’t make delightful tree ornaments? This card was designed by Katie and Nate over at Eight Hour Day. The green combined with hot pink makes a unique holiday color combo. The card was die cut to produce two parts for a desktop Christmas tree, to be decorated further with objects on your desktop. It was letterpress printed on thick Fox River Blotter stock from Neenah Paper. Since the paper is produced without any surface sizing the blotter sheet has a more mottled appearance in how the textured surface accepts a large solid ink area like the green tree. This gives the printed piece some additional tactile quality. Fa la la la la, ooolala.
Published on
October 28, 2009 in
Holiday and Letterpress.
Tags: blotter, card, cards, christmas, custom, Design, die, die cut, eight hour day, flourescent pink, fox river, green, greeting, heavy, Holiday, Letterpress, neenah, paper, pink, printing, score, tactile, thick, tree, type, typography, unique.
Designing your own wedding invitations has to be a designers most challenging project ever. And these are some to be proud of. The groom, Jefferson Perky of Perky Bros., designed these with an elegant typographic flair. They combine textural wood grain photography and letterpress printed type.
We produced these cards together on a 13 x 18 press sheet. The wedding invite was printed along with a save the date card, a thank you card, an accommodations card and a die cut vertical belly band. The stock was 100% cotton 110lbC Pearl White Crane Lettra. The wood grain was digitally printed, then the black type was letterpress printed.
When thinking about doing a letterpress wedding invitation it is important to consider all the cards you need upfront. We ultimately print everything together – saving us time and our clients cost. (Example – if you know you need a thank you card, plan to print it with the main invitation set.)
Published on
September 22, 2009 in
Letterpress and Wedding.
Tags: 110lb, band, belly band, cotton, crane, custom, Design, die, die cut, digital, groom designed, invitation, Letterpress, lettra, nashville, perky, perky bros, photograph, press sheet, printing, save the date, tennesee, thank you, TN, type, typography, unique, Wedding, wedding invitation, wood grain.
Fuel is a great creative shop in Iowa that sent us this unique business card design for Whatsup Juggling. It is letterpress printed on thick 220lb Crane Lettra cotton paper. The inks are orange, blue and a custom contaminated opaque white. The card was then die cut into 2.5 inch circles. We then tried to juggle them. Business cards are really hard to juggle.
Some production notes: The original intent was to have the white printing be a blind (inkless) impression. However, where those blind areas of text line up to one another from one side of the card to the other, there is a push back on the impression. When there is no ink to even out the visual appearance, legibility can suffer where the impression overlaps from side one to side two. Putting a white ink down contaminated with a bit of silver ink helps even out the look and gives the general appearance of a blind hit. Check out the pics for comparison. Still subtle, but with a hair more contrast than a true blind impression.
Published on
June 24, 2009 in
Letterpress.
Tags: 220lb, blind, blue, business, cards, circle, contaminated, cotton, crane, Design, die cut, diecut, double, double sided, Fuel, fuel inc, impression, ink, inkless, iowa, juggling, Letterpress, letterpress business cards, lettra, orange, round, thick, two sided, unique, whatsup, white.
Yael Miller designed these beautiful labels for a new company called the Painted Pretzel. She is also a contributor at another site we love – thedieline.com And these hand crafted gourmet pretzels are worth the letterpress labels. Here are some details on the production:
We printed an 8.5 x 11 sheet of Strathmore Ultimate White Wove crack and peel label stock. Unlike many kinds of label sheets, this stock takes a great letterpress impression. This sheet was printed with five spot colors and a kiss cut in tight register. (For letterpress, that’s six times through the press) The kiss cut is a die cutting process which is also able to run on the letterpress. The same as die cutting, but care has to be taken to cut only through the label and not through the backer sheet that peels away.
The printing of this sheet was an intensive bit of letterpress. With floods of color and fine type everywhere the ink density had to right on for everything to print crisply. Note how there is a salty look to the color, more so in the brown ink. This is so we didn’t over ink the fine type elsewhere on the brown plate. There is even a good example of a letterpress halftone on the pretzel in the center. Mmmm.
Published on
June 18, 2009 in
Letterpress.
Tags: crack, crack and peel, creative, Design, die cut, diecut, dieline, fine, food, halftone, label, labels, Letterpress, miller creative, packaging, painted pretzel, peel, printing, reverse, seal, sticker, strathmore, tiny type, typography, yael miller.
When we posted the Save The Date card by designer Nick Brue a couple months back, we were super excited to see what he had in mind for the design of the actual wedding invitation. Finally, here is his design that just recently left the pressroom:
This invitation set is housed within a mini custom die cut pocket folder which neatly organizes the various cards. The folder is printed with a tonal custom woodgrain pattern using a clear varnish ink on letterpress with heavy impression. A belly band is fitted to the exterior of the folder with a Continue reading ‘Woodgrain & Crest Letterpress Wedding’
Published on
May 8, 2009 in
Letterpress and Wedding.
Tags: band, belly band, brown, buckle, crest, custom, Design, die cut, diecut, folder, invitation, invite, Letterpress, letterpress printing, mini, minneapolis, minnesota, monogram, nick brue, pocket folder, printing, shield, stationery, tiny, tone on tone, type, typography, Wedding, wedding invitation, woodgrain, wrap.
In the spirit of the freemasons, there exists a creative group called Levy 7. Not much is known – they describe themselves as, “a collection of like-minded individuals who, through their awesomeness and grace, elevate the larger group in any and every social and professional endeavor, making us simply the most dynamic advertising sleeper cell/social club in the free world.”
The materials were designed by our friends in DesignWorks at BBDO in New York, a group that bleeds pure design talent. There are business cards, coasters and of course, cigar bands. We letterpress printed the materials in two metallic ink colors. The black paper is ultra thick custom duplexed Black Stonehenge. The white is paper is 179lb Crane Cover, 100% cotton. The cigar band stock was a black text weight from French Paper. After the labels were printed, we applied a remoist glue to the back edge and die cut them. Now if you’ll excuse me, I’m going to form my own letterpress sleeper cell fraternity.
Published on
April 1, 2009 in
Letterpress.
Tags: BBDO, black, Business Cards, cigar band, Design, designworks, die cut, die cutting, duplex, ink, labels, Letterpress, letterpress services, luxury, metallic, new york, paper, printers, printing, remoist, sleeper cell, typography.
