Tag Archive for 'dieline'

2011 Letterpress Calendar

The Studio On Fire Letterpress Calendar is a favorite project in our shop for nearly ten years. It’s been worked on by many contributors from all over the world. Each year Studio On Fire puts together a loose theme, color palette and paper choices, then we invite 5 other designers / illustrators to participate. We design 2 months, and each contributor designs 2 months. Its always nice to have a large cross section of stylistic approaches within a little package that sits on your desktop. And this year is no exception. 2011 participants include Studio On Fire Adam Garcia, Brian Gunderson, Jessica Hische, We Make It So, and Aesthetic Apparatus.

This years calendar is a departure from the usual graphic illustration in our previous versions. Our theme this year was “Letter Form Genus”, with many contributors incorporating type and lettering. We’ve not had a distinctly type related theme before, so this was extra fun. Some favorite details you’ll find are: a moustache wearing a monocle, a spider wearing a thong, a monkey skull on a snake skeleton, a hidden giraffe, and bacterial letter forms spelling “grow kindness.”

The calendar is printed all together on a large 26 x 20 size press sheet. It is trimmed down into 12 months on 3.25 x 5 inch cards. This year, the paper for the months and the outer wrap was a light brown Wausau Winter Wheat 100lb Cover. We design the tri fold outer wrap using bits and pieces of each months design, all mashed together and printed in a long strip.

The stand was a custom duplexed paper made from dark grey Fibermark Eviva Stone 100lbC and copper Stardream 111lbC paper stocks. Our easel stand design has a clever fold-out angled leg that reveals the inner metallic paper color. The grey stock is letterpress printed in one color metallic silver.

These are now available on our studio site.

We’ve been doing this calendar for almost ten years now and have been fortunate to have some really great people involved. See a couple previous years here: 2010 Calendar, 2009 Calendar, 2008 Calendar.

Paper Saw Blades

Since pretty much everyone needs a paper saw blade, we figured it was time to deliver. These heavy duty paper blades pop out of our latest promo card to fly through the air as a dangerous incarnation of business cards. You can toss them at pets, logs and trees, use them as coasters or keep them on hand to contact us for your next custom letterpress printing project.

(these are an upgrade from our previous ninja version)

Optimistic Letterpress Wine Labels

Happy New Year!

The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on “is the glass half empty or half full” concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full. One of Greg’s many beliefs is that a design is only as good as it’s production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics.
We printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area and gave the whole label a slight arc to compliment the curve of the bottle.

Painted Pretzel Packaging – Kisscut Labels

Yael Miller designed these beautiful labels for a new company called the Painted Pretzel. She is also a contributor at another site we love – thedieline.com And these hand crafted gourmet pretzels are worth the letterpress labels. Here are some details on the production:

We printed an 8.5 x 11 sheet of Strathmore Ultimate White Wove crack and peel label stock. Unlike many kinds of label sheets, this stock takes a great letterpress impression. This sheet was printed with five spot colors and a kiss cut in tight register. (For letterpress, that’s six times through the press) The kiss cut is a die cutting process which is also able to run on the letterpress. The same as die cutting, but care has to be taken to cut only through the label and not through the backer sheet that peels away.

The printing of this sheet was an intensive bit of letterpress. With floods of color and fine type everywhere the ink density had to right on for everything to print crisply. Note how there is a salty look to the color, more so in the brown ink. This is so we didn’t over ink the fine type elsewhere on the brown plate. There is even a good example of a letterpress halftone on the pretzel in the center. Mmmm.

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Fold Only CD Pocket – No Glue Package

This is a CD package we designed and letterpress printed for Erik Brandt with illustrations by Andy DeVore. He put this CD together after spending a year teaching in Hungary. The structure houses both a fold up lyric sheet and a CD. We printed the packaging with two ink colors on 140lb French Poptone. The design keeps cost down because the panels all print on one side only and the fold up design allows for a do-it-yourself assembly. We finished it on our 13 x 18 Windmill with unique shaped die cuts on the flaps.

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