An identity system need not have enough colors to choke a horse. Letterpress printing makes the understated shine. This system for Portsmouth Tea Company is magnificently elegant and simple. Just a single color - metallic silver. And premium materials - Crane 100% cotton paper. Notice the custom converted policy style envelope incorporating the shape into the flap. 179lb Crane Cover cardstock for the business cards.

We pride ourselves in planning production closely with design firms. Our friends at HV Anderson in Louisville, Kentucky designed this identity. We think it’s flawless.