We are all moved in to our new subterranean space and feverishly printing projects with many talented designers. We look forward to getting back to blogging new work again soon. Here's how our press room is taking shape and some pics of the epic Heidelberg S Cylinder press installation. It was a little unnerving watching our "new" machine suspended mid air. The riggers used a big outdoor forklift to position the press and then four chain drops to lower it from the forks down a large hatch into the basement. It was then rolled into place and suspended again to slip an oil drip pan underneath. It is now glued to the floor and wired in. We are doing print testing to get it up and printing smoothly. This press will allow us to letterpress print LP jackets, pocket folders, and posters up to a 21 x 28 sheet format. We are excited to see what it will print first.
It is good to grow our shop a little bit even as other areas of the print industry are suffering. Magazines and newspapers are trying to figure out how to survive and adapt to the iPad publication model. Books are served up electronically. Large offset printing companies are cutting entire plants. Yet the tiny niche of letterpress printing is seemingly holding steady. We've built our reputation on unique custom letterpress work with demanding standards. It is interesting to stand here in a print shop at a historical time declared the "end of print" and see how craftsmanship still remains such a meaningful and critical part of print design.