Happy New Year! The Optimist is a self-promotional holiday wine bottle designed by Greg Bennett for Siquis. Each year Siquis shows their clients how much they care by designing a custom wine bottle label just for them. The label is always created by a different designer in their creative department. This year’s graphic was designed to play on "is the glass half empty or half full" concept. Obviously, once the recipient rotates the bottle to fill their glass, the glass on the label becomes half full. One of Greg's many beliefs is that a design is only as good as it's production. What that means is that you can have a great design but if it is produced poorly, the result will be a mediocre piece at best. That being said, this label was letterpress printed at Studio On Fire ensuring this bottle design is sure to delight even the toughest critics. We printed on Strathmore Ultimate White Label stock with a kiss cut die for finishing that punched out the tiny glass area and gave the whole label a slight arc to compliment the curve of the bottle.