The thickness of these cards allows them to also serve as a secret weapon. When your primary audience for business card hand off is art directors and designers, your card had better be memorable. A 55 point coaster board makes them fantastically textural and unstoppable. Clockwork Active Media Systems designed these for photographer rep Jeff Cerise - aka Secret Agent Man. They are hot off the press. One thing to note about Coaster Board - it does not take a sculptured impression like other softer sheets. The surface will break. One of the detail photos below shows the surface cracking that will occur with to much pressure. This is likely especially in interior areas of artwork and must be watched for and adjusted to avoid this breakage. However, the finish of the stock is nice and pulpy - a definate stand-out among more typical paper mill stocks. We also like the "salty" look to the dark ink color on this stock. Gives it an aged / weathered appearance.