Laurie DeMartino - Letterpress Identity

We love involved custom production projects with other design firms - especially identity systems. The refined work of designer

Laurie DeMartino

exemplifies the level of production we strive for in our letterpress shop. A keen eye for detailed type and color makes her design work striking. In fact, we believe she has a sixth sense related to finessing details. We worked with her to produce this identity system by matching her attention to detail on press.

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Some noteworthy things about this system: We partnered with another vendor to produce the offset floods of color on the letterhead and envelopes. Those big fields of color are next to impossible to hold consistent on letterpress. We can do larger areas of color (we did it on the note card and business card) but there is more variation in letterpress printing than in offset. When that variation is desirable we will print a flood of color on certain stocks. When it is not desirable, we recommend combining letterpress with offset. (Yes, that adds cost.) It is worth noting that we can print a large press sheet and often work in tandem with commercial offset printing. Business Cards are 5 PMS /1 PMS. We matched the ink printed offset with our letterpress ink. All the type and small graphics are letterpress printed. Light colored type is a heavy impression with custom mixed varnish. You can see in the letterhead detail and business card detail the show through on the reverse of the sheet. The envelope is custom converted and has a perforation line across the flap.

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