Juan and Irma will be getting married in Madrid on the 24th of June, the night of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. (We did some intense Googling and it appears that in many parts of Spain this is a party night not to be missed). They wanted to keep the invitations informal (reflecting the backyard bbq reception), to the point where it doesn’t even use the word wedding–we had to imply celebration and union strictly through the design.

With fire as a central part of the celebration, a matchbook format for the actual invitation seemed only natural. The whole letterpress printed suite is designed in physical layers, causing the viewer to interact as they unfold the invitation setting the stage for the matchbook sitting in the center of a custom frame. The invitation itself is a two and a half inch by three and a quarter inch matchbook that opens to reveal french folded text weight sheets (spanish on the front, english on the back), an intimate piece meant to directly reflect the fires that will be sparking that night.

The copy inside reads “Celebrating the arrival of the summer solstice (amongst other astronomical events),” so we created custom illustrations based around the sun, the moon and the stars to give the suite a celestial feel.

The wrap features the graphic sun inspired emblem with a smattering of stars making their way to a moon icon on the inside flap.

Several diecut papers and a pop of edge coloring create a custom built A7 size frame surrounding the matchbook invitation for mailing.

Custom pasting of a duplex of paper stock is a good way to make a project with look and feel unique. It’s very often the best way to get both the colors and stock thickness desired for a project. And lets face it – most of the stocks available from paper companies as pre-duplexed options are pretty fugly colors and/or texture combinations. This stock is Wausau Royal Complements Eclipse Black 100lb cover pasted to 100% cotton Neenah’s Crane Lettra Flo White 110lbC. For production, these two papers were pasted together, then letterpress printed.

As an end note, I worked at Thorburn several years before the jump to full time operations of Studio On Fire. Check out the Thorburn site here for some solid design work.

We letterpress printed them with 2 colors – a copper metallic ink and a tonal white ink. We used Wausau Royal Complements Bright White 100lb Cover paper stock. The card press sheets were printed then pasted together with an extra sheet in the middle to produced a triplexed sheet for an extra thick custom 300lb cover stock. They were trimmed and finished with the metallic edge color. These are lux with a definite presence.

Production went something like this… The black stock is hot foil stamped in a clear gloss foil and a mirror finish metallic silver. The white stock is letterpress printed in metallic silver ink. Then the black and white sheets are pasted together in register into a heavy duplex sheet. Those sheets are covered with a protective mask on both sides. The masked sheets are laser cut into the custom shaped business cards and the protective mask is removed.

This was an update to the look and feel of the orange Touchpoint business cards printed over a year ago. Those were on Neenah Classic Crest Solar White 165lb. The production of them was elaborate as well. Those cards were offset printed with and orange solid, foil stamped in clear and metallic silver, letterpress printed in silver, masked and laser cut to final size.

We letterpress printed these cards on two sides using Neenah Classic Crest Solar White 165lb cover with red and gray inks. The cards are finished in a matching red edge color.