Tag Archive for 'wausau'

Six Speed Biz Cards – Crushed AND Burned

Six Speed sent us this design for custom letterpress business cards. They are a specialized events marketing company here in Minneapolis. And what could be a better business card job really – crushing AND burning all on the same press sheet.

The cards were letterpress printed on 200lb Eclipse Black Wausau with silver ink, then the press sheet was laser cut. The laser cutting was used due to the complexity of the cutting die and the size of the print run. Laser cutting does a really nice job, especially on darker stocks were the edge burn is less evident. With lighter colored and white stocks, a mask is sometimes sometimes required to prevent burning marks on the face of the sheet.

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Published on November 24, 2009 in Business Cards and Letterpress. 4 Comments Tags: 200lb, black, burn, Business Cards, custom letterpress, cut, cutting, dark, Design, die, eclipse, ink, laser, laser cutting, laser die, marketing, minneapolis, notches, paper, pattern, performance, press sheet, printing, shape, silver, six speed, thick, wausau.

A Study In Black Letterpress Business Cards

In our custom letterpress work we see an almost daily request from designers for white inks and/or light colored inks printed on dark colored paper stocks. Since white ink and light colored inks are not completely opaque, the ink will print on the paper with some transparency. This ink transparency is more evident the darker the paper color. This issue represents a learning curve for folks coming to letterpress print production for the first time. White ink does not turn out bright white and light colors will not print lighter than the stock color they are printing on. Metallic inks are a notable exception and will print opaque on colored stocks.

These card design offers a look at what letterpress printing CAN do. These business card were designed by Aadvark Brigade, Chris Straley Photography, and JDH Group. The designs shown are printed on the same black paper stock – 200lb Wausau Eclipse Black.

- The Straley card is black and silver ink.

- The Aardvark card is Opaque white and silver inks.

- The JDH Group is black, silver and metallic blue overprinting the silver inks.

The final cards turned out great and offer a nice comparison of how the various inks letterpress print side by side. Notice how the white ink has almost a blueish appearance. The black ink gives a nice tonal effect and a metallic color overprinting silver offers some additional opacity to the color.

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Published on October 20, 2009 in Business Cards and Letterpress. 2 Comments Tags: 200lb, 877, aardvark, black, brigade, Business Cards, card, cards, chris straley, color, colored stock, commercial, comparison, custom, Design, eclipse black, ink, jdh group, Letterpress, letterpressed, metallic, opaque, paper, photography, printing, silver, stock, transparent, wausau, white.

Tone-on-tone white and black inks

We have a lot of requests for blind (inkless) impression with letterpress plates. However, a tonal ink is often something we suggest rather than a truly blind impression. If the stock being printed does not lend itself to deep impression, the artwork needs some legibility or the art work is on both sides of the sheet, a blind hit can be ill advised. The amount of impression needed to clearly read a completely blind hit will create impression show through on the reverse side of the printed piece. One of the ways we get around this is to mix a tonal ink, shown here on both black and white business card samples. By printing a tone, we can lessen the impression and dial up the legibility a bit.

The black stock is 200lb Wausau Eclipse Black. It is letterpress printed with a black and silver ink mix.

The white stock is 220lb Crane Lettra Flo. White. It is letterpress printed with opaque white ink contaminated with 877 silver.

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