Tag Archive for 'tonal'

Studio On Fire Capabilities Journal

Another goodie that we created to take with to the National Stationery Show was this pocket sized journal. We wanted to make something that not only explains all of the different process that we offer, but shows them. We sent the cover through the press over a handful of times to letterpress, foil stamp, engrave, foil emboss, tonal letterpress, emboss, deboss, and diecut. (We’ll do some additional posts in the near future to outline each of those processes in more detail.)

The cover is French Steel Grey 100# Cover with a French Banana Split 70# Text flysheet. For the gutt we letterpress printed a variety of text weight stocks with a tonal grid. To finish it off everything was saddle sewn together with a bright red thread and the corners rounded.

We had several people ask about getting these on our Instagram, so we’ve put all of the extras up in the store for only a dollar (plus shipping).

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All projects produced in our shop are custom. If you are interested in obtaining a quote for printing or design services, please use the request an estimate feature on our website.

Chromebook Sleeve and Swag

We’re extremely proud to finally share this project that we worked on a few years back.

Spring of 2011 Make Retail brought us in to partner on a project for Ace Hotel New York and Google for a special release of the Chromebook. You may remember, Ace Hotels partnered with Google to put a Chromebook in every room of their New York hotel that entire summer. It was free to use during your stay and had a custom app (designed by Superfuture) for those who needed a little supplementary New York knowledge.

We custom designed the sleek wool sleeve (can wool be sleek?) to give the Chromebook an easily transportable home. A coordinating mini-sleeve to houses the power cords was created to effortlessly keep things together on-the-go. With a wrap-around cording closure, meticulously chosen buttons and  contrasting top stitching, the details really made this an enviable accessory.

You can find more of Studio On Fire’s handiwork tucked into the interior pockets of the sleeve. An instruction card filled with a cheery welcome message and helpful tips was letterpress printed with a cool gray ink on 110lb Crane Lettra Flo White cotton stock before being scored, folded and inserted.

In another interior sleeve pocket, letterpress printed journals are graced with a quote from John Milton, “A sable cloud turns forth its silver lining on the night,” that we pulled from wood type on our proof press before digitizing for final production (BONUS–guests were able to keep the journals after their stay was complete, whether they purchased the Chromebook or not). The covers have a tonal ink impression on a Mohawk Beckett Concept Wood Spice 130lb cover stock, while the interiors were offset printed on Domtar Cougar Opaque Smooth Natural 60lb text. Finished off with some curvy corners, we’re sure these were stolen by jealous friends when not guarded properly.

Finessence Photography Identity and Stationery

A husband and wife photography team, Finessence Photography had just adopted a new moniker and was looking for a fresh look when they approached us to handle their rebrand and produce their print collateral. While we spend a lot of time (happily) printing for other designers, it’s always a treat for us to act as the design firm behind a project that hits our pressroom. For the business cards we created a custom stock, duplexing Crane Lettra Flo White 110C and Beckett Concept Mohagany 130C. The rich mahogany stock was a great way for us to counterbalance the ultra-feminine flourish filled “F” we created for the main logo with something a little more masculine. A custom brown ink was mixed to match the mahogany

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stock for the crisp letterpress printed type sandwiched between two bands of a sculptural teal pattern. We were also able to use one of our favorite finishing techniques, giving the slightly undersized cards a splash of teal edge coloring. After completing the business cards we proceeded to create a photo folio and gift certificate to round out their set of presentation materials. The structure of the photo folio is a call back to the flimsy paper sleeves drugstore prints used to come in, but this version is a bit fancier. A custom steel rule die line was created, which included an interior diecut to hold the business card, letterpress printed with two inks, hand assembled and kept closed with a velcro closure. We’re also pretty proud to say this system was a winner in the 2010 FPO Awards.

Ilumini Photography Arts Business Card

Utilizing their existing logo, we designed and produced these cards for  Ilumini Photography Arts, a wedding and fine art photographer based out of Hawaii. After creating a type lockup for the contact information we designed a custom diecut that would elegantly frame the ornate “I” logo.

Letterpress printed with metallic silver ink on Neenah Classic Crest Solar White 110C and a tonal varnish on the Wausau Royal Complements Eclipse Black 100C, these stocks were duplexed after printing before receiving the final diecut.

 

 

Whimsically Elegant Wedding Invitations

Who can resist a wedding invitation with flamingos? We can’t, that’s for sure. Designer Scott Peiffer created this elegant, yet whimsical, wedding suite we printed for an upcoming Miami wedding. There are a lot of pieces to this system, similar to the suite Scott designed for his own wedding we printed a couple years back, but each card effortlessly coordinates without being matchy-matchy.

All of the cards, along with the belly band, were printed together on one press sheet with two inks on Crane Lettra Pearl White 110c. The pattern on the folder was created by using one tonal ink on Arturo Pale Pink 260gsm. The folder was custom diecut and hand assembled after printing.

Well Crafted Coffee, Well Crafted Labels

This coffee label packaging was designed locally by Holmberg Design. Dogwood Coffee Company is a small coffee roaster based out of Minneapolis, Minnesota (and generously present at our last studio party.) They source, roast and serve some truly amazing coffees. And what is especially unique to the experience of Dogwood Coffee is the single cup brewing. Visit them and always expect a well crafted, fully realized flavor. And be sure to take beans home in one of these delicious bags. This is the good stuff, these guys love crafting coffee as much as we love letterpress.

We printed these with two colors – a red and a very light gray /nearly blind ink for the diamond texture. They are printed on our house label stock which is Strathmore Writing, Ultimate White Wove. This label takes a stiff impression and has a bit of tooth and texture that adds to the artisanal quality of letterpress. They are kisscut two up on an 8.5 x 11 sheet. They are cleverly designed to be end user friendly with use of simple rubber stamp imprints specific to the roasted microlots. Overprinting the stamp on the letterpress imprint gives the surface another layer of texture.

Also see the “Reserve” coffee labels we printed previously (when Dogwood was still a part of Bull Run Roasting) also created by Holmberg Design.

 

SXSW Squarespace Skull Cards

This is a letterpress card designed by Jessica Raley at Bantam Design for Squarespace. They are busy handing them out at SXSW Music Festival in Austin this weekend.

And they took some time to print, seven passes through the press to be exact. Due to the card volume, we printed them on  larger 13 x 20 press sheet 15up. They are printed on two paper stocks. Side one on Wausau Royal Complements Eclipse Black, printed with black, varnish, dark silver, light silver. Side two is Mohawk Via Scarlet Red printed with varnish, black and light silver. To hide impression show through we pasted them together after printing, adding thickness and rigidity with another 100lb cover sheet in the middle. The final three ply paper thickness is 280lbC. We trimmed the sheets down and edge colored them in a metallic silver.

Also check out the striking Squarespace business cards we’ve posted about previously.

Matching Paper To Sand

Sometimes when you run an island in the Bahamas, you’ll need a business card that reflects the surrounding beauty. This textural business card was designed by island director Cathy Daly for Musha Cay, David Copperfield’s lush 700 acre tropical retreat.

These cards were letterpress printed in three colors on an appropriately sandy colored Mohawk Loop Antique Vellum Husk, custom pasted to a 220lb weight. Note how the island seal is printed in with just tonal transparent white ink. After the letterpress printing, these sheets were pasted back to back with digitally printed sheets (with the island beach image) for a 320lbC final weight. Those sheets were trimmed into oversize 4 x 2 inch business cards and edge colored in a matching blue.

 

A Matchbook Made In Heaven

We designed this wedding invitation for the lucky couple that won our giveaway with Martha Stewart. It’s only too fitting that the couple we chose to work with will be jumping fires on their wedding night. Besides complimenting our studio name, their scheduled wedding night activities (get your mind out of the gutter) lends perfectly to the orange and white color palette featured by Martha Stewart.

Juan and Irma will be getting married in Madrid on the 24th of June, the night of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. (We did some intense Googling and it appears that in many parts of Spain this is a party night not to be missed). They wanted to keep the invitations informal (reflecting the backyard bbq reception), to the point where it doesn’t even use the word wedding–we had to imply celebration and union strictly through the design.

With fire as a central part of the celebration, a matchbook format for the actual invitation seemed only natural. The whole letterpress printed suite is designed in physical layers, causing the viewer to interact as they unfold the invitation setting the stage for the matchbook sitting in the center of a custom frame. The invitation itself is a two and a half inch by three and a quarter inch matchbook that opens to reveal french folded text weight sheets (spanish on the front, english on the back), an intimate piece meant to directly reflect the fires that will be sparking that night.

The copy inside reads “Celebrating the arrival of the summer solstice (amongst other astronomical events),” so we created custom illustrations based around the sun, the moon and the stars to give the suite a celestial feel.

The wrap features the graphic sun inspired emblem with a smattering of stars making their way to a moon icon on the inside flap.

Several diecut papers and a pop of edge coloring create a custom built A7 size frame surrounding the matchbook invitation for mailing.

Point Form Business Cards

We recently printed these business cards, designed by the fellows at Point Form, a Canadian design collective.

A little tricky production was in order with their design.  The paper we used  is a 100lb French Poptone Sweet Tooth custom pasted (duplexed) after printing to 100lb French Poptone Lemon Drop for a final 200lb Cover stock. Pasting sheets after printing can add a little cost, but with a two sided card it is the best production move because we don’t need to worry about impression show through from a heavy letterpress imprint. Note that there is no indentation from one side to the other.

Great Gatsby Business Card Poster

Heads of State designed this F. Scott Fitzgerald inspired poster, capable of bringing tears of joy to English teachers and designers everywhere. It is an epic layout project containing 32 calling cards of fictitious Great Gatsby characters. Each card is its own nugget of typographic excellence modeled after 1920′s social stationery.

This was an ambitious letterpress printing. (did we mention 32 card designs up on a sheet) With its large size, four ink colors, full dry back between each color, tiny type plus full solid areas, tight register and heavy stock this took some patience on press. We printed on French Poptone Sweet Tooth 140lb C – a massive 20 x 26 press sheet trimming down to the final 18 x 24 inch poster.

The poster is for sale at the Heads of State store

You can also check out our post on previously printed business cards for Heads of State.

Villainy Black Business Card, Gold Edge

These cards designed by Villainy and Associates really make you stop and turn the thing over in your hand. The understated typographic design gives the letterpress production value emphasis. It’s simple and pseudo executive – flashy without being too flashy.

We printed letterpress metallic gold for the information and letterpress varnish on the logotype. We like using a varnish on dark stocks for a tone on tone effect. That gives a slightly better legibility than a totally blind, inkless impression. The stock is a thick 200lb Wausau Eclipse Black with metallic gold edge coloring.