Tag Archive for 'tonal varnish'

Base Art Co Business Cards

The folks over at Base Art Co do some great work ranging from book covers to responsive web design, though our favorite project is probably these business cards they designed for themselves and sent our way for production.

A card comprised of two stocks that we custom duplexed together after printing, the final weight of this card ended up being a sturdy 320# cover. The white side of the card is Crane Lettra Flo White 220# cover stock with hit of tonal letterpress varnish, while the grey is French Durotone Steel Grey 100# cover letterpress printed with a silver ink and white foil. After duplexing and getting trimmed down to their slightly undersized dimensions of 3″ x 1.75,” a bright yellow edge color was applied, which added a splash of color in addition to hiding the seam of the custom duplex.

Fame Speakeasy Invitations

The fine folks over at Fame Retail hold an annual open house for industry friends and clients, building the theme around the booze and munchies they plan on serving each year (you may remember these bingo cards and these fair themed beauties). This year, with a nod to 1920′s prohibition, their team created a speakeasy theme across a set of cards that included mustachioed gents, pin-curled ladies, icons of delicate linework, and plenty of liquor lingo.

The card set was comprised of two stocks, Neenah Classic Crest Solar White 110C and Wausau Royal Compelments Eclipse Black 100c. The white cards were letterpress printed with a blind (inkless) impression before we ran them through the press for a pass of  black ink. Silver ink and a tonal letterpress varnish were used on the black cards.

To top it all off, these invites just won PaperSpecs Gallery’s Take Note Award. Be sure to check out the nice video posted on the PaperSpecs blog.

Beautifully Patterned Business Cards

These beautifully patterned, slightly oversized, cards for Julie Dasher Rugs were created by Minneapolis designer Laurie DeMartino. With a common brown and yellow footer on each card, each rug inspired pattern features a different color from Julie’s brand identity. The reverse of each card shares a common pattern with

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the front, but is printed using a tonal varnish, allowing the contact information along the bottom to spring forward as the focal point. Letterpress printed on French Poptone Whipped Cream 140C, custom duplexed after printing to make 280C.

Howler Business Cards

Designed by Priest + Grace for Howler magazine, these oversize business cards are an amazing example of what a good design and a little tonal ink can do. Howler magazine is a quarterly publication for soccer enthusiasts in North America, so it only made sense for these cards to reference the size and color of actual penalty cards used in soccer.

There are several production techniques we used to successfully produce these cards. First, instead of printing all of the information blind we used a tonal ink color (a red ink on the red, yellow on the yellow). When something is printed blind it relies solely on good lighting conditions to be legible. Our solution is to print using a tonal ink, which creates just enough contrast between the artwork and the paper to make your contact information visible. Secondly, these cards were printed with fronts and backs up on the same sheet, duplexing the sheet after printing. This allowed us to run a heavy impression on press but then conceal the impression show through by duplexing the sheet back to itself.

The red cards are printed on Mohawk Via Scarlet Vellum 80C (duplexed to make 160C) and the yellow cards are on French Poptone Lemon Drop 100C (duplexed to make 200C).