We just love folks that can blur the line between the disciplines of design and illustration. Jessica Hische is certainly one of those rarities. Be sure and check out her site for more great hand lettering and typography. She designed these business cards for new project by Mischa and Jacob DeHart called Culinary Culture – A Site for Serious & Aspiring Foodies. We letterpress printed these cards on 220lb Crane Lettra, 100% cotton stock. They are printed three colors on the logo side and two colors on the text side. Additionally, the logo side needed the dark red run as two passes – something we often do in letterpress when there is a solid area of color and text on the same
plate. The heavy ink density needed to cover a solid versus the light ink density for text lets the type remain crisp and the solid run as saturated as possible. (That means this piece of paper ran through the press six times – four on front, two on back.) And of course they just wouldn’t be complete without some edge coloring. These have a contrasting green edge which is nice and noticeable on the thick 220lb stock. We usually recommend edge coloring be applied to stock heavier than 160lbC. Coloring can be applied to thinner sheets, but the effect is more pronounced with thicker paper.