Studio On Fire // Design & Letterpress Blog
This is a nifty little letterpress card and a7 envelope designed by Duel Purpose in Austin, Texas. It is printed in three colors, the overlapping bold graphics make unique areas of overprinting ink. The stock is 100% cotton 220lb Crane Lettra, with a matching Lettra envelope. Hand written correspondence on these are sure to any leave digital message in the lurch.
Conrad Lim, a photographer out of LA, had some ideas for an identity and we made it happen. He was pretty darn excited that the letters R-A-D were smack dab in the center of his name so it was pretty clear where we needed to go with it.
Not every wedding invite is so typographically unique as this one, with wedding birds too! Emily and Emory, the Bride and Groom designed these fun loving cards with display typography built from basic geometric forms overprinting each other. The warm color palette is three spot PMS colors which overlap and create additional letterpress texture. The cards are Crane Lettra Florecent White 110lbC 5 x 5 size – all printed together on a single large press sheet in tight register. They even included a little “eye spy” art print that turned out really sweet as well. The envelope is a metallic Stardream stock printed with silver metallic ink. Check out Emory’s site for even more illustrative work.
Erin Jang designed this custom wedding project for Marci and Ben with a unique combination of letterpress and digital printing. The typography here really has a beautiful touch – even with lots of different typefaces, the design is balanced and elegant. Not always an easy thing to do. We also like how the mini envelope on the invitation card creates another level suspense in opening the invitation.
We printed the letterpress portion of the project with 220lb Crane Lettra in an Ecru color and returned them to Erin for finishing. (They needed them quickly, and yes we are always doing some sort of rush custom letterpress work) These cards then had a unique small envelope afixed to them which contains the digitally printed red invitation. Also worth a produciton note is the perf that separates the map and the rsvp card into two parts. We used a fairly coarse perforating rule – about 20 tpi. (teeth per inch) A very thick stock needs enough paper left intact on the perf so it doesn’t just accidently fall off. It’s always worth having several kinds of perf rule around to test the stock and use the one that works best. The difference between a perf that just won’t tear clean and one that falls apart to easy can be tricky to balance. We keep rule around from around 18 tpi up to 100 tpi micro perf.
Check out Erin Jangs blog for more sweet design work. And if you want more, this invite has also been bloggity blogged on some of our favorite sites including Design Sponge, Black Eiffel and Mint Design Blog.
Scott Ray uses his favorite lid as his design monicker. He designed these cards using a colored paper stock and two inks. This card represents a couple really good ways to use ink on colored paper stock.
Using a colored paper is a great way to get a solid splash of color in a letterpress project without laying down a bunch of ink. But moving to darker colored papers presents challenges in printing. “Opaque” white ink really isn’t a great option since it really isn’t very opaque. With the exception of metallic inks, letterpress inks are transparent. So we used a metallic silver to print the lighter colored text. The tone-on-tone effect of printing a dark red ink on red stock is another great way to use ink on colored paper. The stock is 100lbC French Poptone which was custom duplexed to a double thick 200lb cover weight for a sturdy “thump factor”.
Shine Advertising Co. in Madison, WI designed this flashlight box wrapper as a promotional piece for their agency. The look is a pretty sweet 1800’s ephemera inspired style and inside is a mini Maglite flashlight. We letterpress printed in four spot colors on Smart Genisis Husk 110lb C – 100% PCW. There are three tones of blue ink plus red ink.
Chad, the design director, came in and spent the day on press with us. Take a look at a few press room images he created with an iphone camera using an app called HiCon – kinda nice black and white effect.
A note on press checks - We are always happy to have clients come in for press checks. And if you can’t make it, we often do a virtual press check and send along photos as we are on press. We schedule a press time and you can wait by your computer for letterpress goodness. That really gives no excuse not to letterpress with us. :)
