Studio On Fire // Design & Letterpress Blog
Straight from Hawaii, Human Hand sent us this fine business card design for letterpress printing. And we love the name. After all, human hands touching the tactile printing is what this letterpress card is all about. It is a subtle tonal varnish on one side and PMS 877 metallic silver ink on the other. The paper stock is our custom 200lb Wausau Eclipse Black cover weight.
These cards were designed by the Thorburn group here in Minneapolis. They are letterpress printed with a silver ink on both sides of a custom duplex black and white stock.
Custom pasting of a duplex of paper stock is a good way to make a project with look and feel unique. It’s very often the best way to get both the colors and stock thickness desired for a project. And lets face it – most of the stocks available from paper companies as pre-duplexed options are pretty fugly colors and/or texture combinations. This stock is Wausau Royal Complements Eclipse Black 100lb cover pasted to 100% cotton Neenah’s Crane Lettra Flo White 110lbC. For production, these two papers were pasted together, then letterpress printed.
As an end note, I worked at Thorburn several years before the jump to full time operations of Studio On Fire. Check out the Thorburn site here for some solid design work.
Edge coloring is an amazing addition to a letterpress project. These are a couple thousand cards stacked up, just completed for GS Design in Milwaukee. They designed these for their client Dohmen. The radial dots are a nice contemporary design on the face of the card and the sides are a matching vibrant green. They are printed in two PMS colors on thick 165lb Neenah Solar White.
We can match edges to any printed PMS color. And the effect looks at it’s best on stock 160lb or thicker. It’s taken us a few years of practice to get the edge coloring production process just right, so we are purposefully a bit elusive about exactly how we do this. It has something to do with unicorn tears and hens teeth. ;) The effect is much more subtle when seen as a single business card and always makes people take a closer look.
We turn some tricks in addition to letterpress and design. This little production trick may cause a full-on business card fondling session. We call it edge tipping, edge painting, edge coloring. We use the process to color the edges of cards, books, journals, notepads – anything with a thickness can be colored. Any Pantone color, including metallics, can be specified. For single cards we recommend stock of 160lb and up. We do this after printing and trimming the stock to size.
House of Monks is one of our favorite cards using this process. Her design takes the color printed on the face of the card and matches that same color on the edge. So simple and modern, we call that sweeeet.
