Adam Hoganson designed this subtle and beautiful poster for the Minnesota Rollergirls. We letterpress printed these for the bout that took place this last weekend. The poster is an 18 x 24 three color edition on Wausau Royal Complements Natural 100lbC. A big congrats to our press operator and MN Rollergirl “Lizzy the Axe”. She was a brutally wonderful jammer during the bout. (And she printed the poster on our Heidelberg S cylinder 21 x 28)
A word about letterpress poster image size… We get a lot of designers that are surprised by the cost to print at this size. This is not silk screen printing and comparatively, the costs are nowhere near similar. Printing poster size things with letterpress can be an expensive adventure. One way to keep the cost down is to limit the image area since plating is charged by the square inch. (For example, a single plate at 18 x 24 will run about $250, just in plating costs for EACH color) On this poster even though the paper trim size is 18 x 24 the image area is only 11.5 x 16 making plating costs a bit more reasonable.
See a previous poster we printed for the Rollergirls here.
The Sound Set event is an amazing line up of hip hop happening this Sunday in the Twin Cities, put on by Rhymsayers Entertainment. We just killed this letterpress poster job, 1000 qty 3 color posters in just over a day. This is some fresh geometric pattern and color designed by Adam Garcia – work you should certainly check out further over at The Pressure. And be sure to get a poster if you go to the event.
This poster is on 100lb Poptone cover stock from French Paper. It is a 15.5 x 23 size with some big solids going down. With this much ink we have to run the powder spray pretty heavy so the ink doesn’t transfer to the backs of each other. That makes the inside of the press look like a powdered doughnut. The powder spray is actually just a corn starch and works well to avoid offsetting ink transfer. Sucks to clean the press afterward though.
We love doing posters, but be aware that the polymer plating for large sizes can be expensive for small runs. Just the plate cost alone will run about $200 per color. That kills the price for a run of 50 posters with polymer. But 500 to 1000 quantity- now we’re talking. That spreads the plating cost out over more pieces and makes it more reasonable get on press. Not that we aren’t happy to do small runs, but plate cost is what it is regardless of quantity.