These letterpress business cards took us some time in production with six passes through the press. They feature a brown paper imprinted with a woodgrain texture in tonal varnish with the text in a metallic silver ink overprint. The offwhite side of the card is printed in three colors in tight, tight register. The stock is custom duplexed Crane Lettra Pearl White 110lb cover to Wausau Royal Complements Chocolate Truffle 100lb cover. The final card was round corner die cut to size.
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Adam Hudson Photo sent us these cards for letterpress printing. The unique narrow format really make them different in your hand. And the three color options of orange, green and gray on one side is a nice way to add some simple variety to an identity piece. We keep the plate set up on press and just add a couple wash ups to the printing process.
A thick 220lb cotton stock takes a beefy impression. When a two sided card is pressed with a solid color, we almost always print the solid side first, then the text. This makes for a better sculptural impression on a text only side. Putting an overall impression on a solid area has the effect of ironing the paper flat and will diminish any impression of artwork on the reverse.
Another ink effect we like on this card is the white ink on white paper. We are using a tinted white ink to create a nice subtle detail with just the right amount of contrast to keep it readable. Some times an inkless (blind) impression doesn’t have quite enough visibility to read clearly. We put a little bit of silver in the white ink to give it just the right amount of eye love.