Thinktopia®, an idea generation company for some of today’s leading brands, commissioned this striking poster from illustrator Federico Jordan. Federico explains “The skull reflects our existence and interior vision: our vanitas.” He created this image for Thinktopia that explores the Shakespearian Yorick, San Jerónimo and mesoamerican skull racks called Tzompantli. There is an article on the back of the poster from Patrick Hanlon at Thinktopia that speaks about branding. (This poster print will serve Thinktopia as a new business tool – a mailing to prospective clients) More companies could learn from this – send out something cool to start a good conversation. We would say that an illustrated letterpress print is guaranteed way to get someones attention.
The 18 x 23 size poster is printed letterpress in four colors on Crane Lettra Pearl White cotton stock in both 110 and 220lb thicknesses on our Heidelberg Cylinder – quite possibly one of the most difficult jobs run in our shop recently. It was difficult because of the amount large areas of solid color, the thickness and size of the stock, and the tight registration. There is no overprinting of any of the colors, so all four color plates lock into each other with little forgiveness for shifts in register created by sheet distortion. Sheet distortion is physical stretching of the paper created under heavy impression. Each pass through the press creates slightly more distortion. So by the time we got to color number four, there was some colorful language as well. The 110lb stock ran pretty well but the 220lb stock is a bear to auto feed – especially five passes through the press.



Published on
November 6, 2009 in
Letterpress and Posters.
Tags: 110lb, 220lb, brand, branding, clients, cotton, crane, custom, cylinder, Design, edition, federico jordan, hanlon, Heidelberg, illustration, illustrator, Letterpress, lettra, mexico, minneapolis, patrick, pearl white, poster, print, printer, printing, Saint Jerome, Shakespeare, sheet distortion, skull, thinktopia, Tzompantli, unique, yorick.
Next time the public transit looks a little sketchy, you’re leaving the bar late and alone or your co workers simply won’t shut it – here is a gift we now ship with each custom project we letterpress. With tongue planted ever so firmly in cheek we present our very own 220lb, 100% cotton throwing star business card. It may not be deadly, but it will get the point across.

NOTICE: It is all fun and games till someone loses an eye. Don’t throw it at anyone unless you intend to use deadly force.
Published on
July 14, 2009 in
Letterpress.
Tags: business, Business Cards, card, cards, crane, heavy, Letterpress, lettra, ninja, paper, pearl white, star, stock, thick.
A little design and print job we just wrapped up. Robot Deer. Enough said.
Rotate an eyeball towards that real small type on the front- 1.5 point type, whew.

Custom wedding projects are a specialty for our studio. When a marriage has multiple events and large amounts of information – a booklet structure just makes sense. We worked with stationery designer Kavita Ahuja on this letterpress printed booklet for her brothers wedding. (Also, her and her fiancee also have a very cool website selling boutique handmade perfumes called D.S. & Durga.)
The booklet is a french folded structure with a cover that wraps the spine to hide the raw page edges. The french folding allows a nice letterpress impression on each page while hiding any show through of impression on the interior since the backs are hidden. Everything is printed on Pearl White Crane Lettra 80lbT with navy and gold ink. The binding edge is stitched from the top with a navy thread. The booklet fits into an existing A7 square flap envelope. Note on that the envelope can print both the face and the flap by opening them before printing.


Published on
May 26, 2009 in
Letterpress and Wedding.
Tags: a7, binding, book, booklet, crane, d.s. and Durga, ds & durga, french fold, invitation, invite, Letterpress, lettra, marriage, mendi, pearl white, printing, script, stationary, stationery, stitch, structure, text, thread, top stitch, type, typography, unique, Wedding.
The folks over at Cue don’t mess around. They designed this seriously good card with a cartouche-like outer shape. We printed a single color letterpress on each side and die cut the cards with a small punch in the center.
When you are printing a business card with letterpress on each side, usually one side is chosen as the “hero side” and gets a bit more impression. When die cutting the hero side also faces up. The side on which the knife enters the paper is more rounded – more noticeable on thick stocks. This card is 100% cotton Crane Cover 179lb Pearl White.
(Completely unrelated: when my angry and nerdy designer side comes out with an insult, I’m likely to call somebody a cartouche-bag.)

Published on
March 24, 2009 in
Letterpress.
Tags: 179lb, business card, cotton, cover, crane, cue, design cue, die cut, die cutting, Letterpress, letterpress services, minneapolis, pearl white, punch, stock, trajectory.