Tag Archive for 'pattern'

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BBDO – Letterpress CD Packaging, Coasters, Cards

We print for other creative companies both large and small. Our friends in Designworks at BBDO in New York made up this gem of an identity system for their new post production suite called The Kitchen at BBDO. The system blends some fun patterns and crisp tiny type onto coasters, business cards and a CD package. And it was among the projects we printed that won a feature in the Print Design Annual.

It is a misconception that letterpress is only for small projects. We are not scared to run a big press sheet and handle large volume work. The 4 panel, 2 pocket CD package ran 2 up on our full size 18 x 23 sheet and was custom die cut and converted. The coasters and business cards ran together on a second sheet. And the details still look edible.

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The Devil Is In The Details

Our design friends over at Westwerk have some tremendous attention to detail. Be careful, these images are NSFW. With dense black and custom silver inks printed on heavy 160lb chocolate colored stock, these cards are pretty sexy. That black ink on the dark stock impresses a subtle layer of texture. The silver was toned back with a bit of black mixed in. And the offset printed label wrap with a nice accent color is inset with a die cut and provides the information. Perfect.