These cards were designed by the Thorburn group here in Minneapolis. They are letterpress printed with a silver ink on both sides of a custom duplex black and white stock.
Custom pasting of a duplex of paper stock is a good way to make a project with look and feel unique. It’s very often the best way to get both the colors and stock thickness desired for a project. And lets face it – most of the stocks available from paper companies as pre-duplexed options are pretty fugly colors and/or texture combinations. This stock is Wausau Royal Complements Eclipse Black 100lb cover pasted to 100% cotton Neenah’s Crane Lettra Flo White 110lbC. For production, these two papers were pasted together, then letterpress printed.
As an end note, I worked at Thorburn several years before the jump to full time operations of Studio On Fire. Check out the Thorburn site here for some solid design work.
Sometimes it’s possible to get an oversize sheet on an undersized platen letterpress. What is important to keep in mind is the distance between the arms on either side of the platen. As long as the sheet is smaller than that dimension, it could fit.
This is a long 4 x 18 inch card that needs to fold in half to 4 x 9 inch and fit into a standard #10 envelope. We are set up in this photo to run a 3 point matrix score, but this works for printing as well. To fit this sheet size onto our 10 x 15 size C&P platen press required a special McGill gauge pin for the side guide that fits between the tympan bail and the side of the platen. It extends beyond the platen and adds the couple inches needed to get the sheet to land inside the working area. It is a good solution to handle smaller hand fed jobs.
These guides came with equipment we purchased several years ago and we can not find more. Although, it could be rigged up from hardware store material pretty easily. If anyone has a source for these guides, please share! Someday we’ll just get a bigger hand fed press, but then there will be an even bigger sheet.
What if you received a mailing from a company and it was actually something beautiful? With this card, you could even try planting it. This oversize postcard for Northern Lights Landscaping was designed by WestmorelandFlint and is letterpress printed on a plantable paper containing wildflower seeds. We would say they have easily surpassed the typical beauty threshold of your garden variety direct mail piece.
We letterpress printed this 10 x 5.75 card in two colors. The stock came from our new friends here in the midwest at Porridge Paper. It is their Plantable Seed Paper, Ecotan 110lb Cover, wild flower mix. This paper does produce a beautiful sculptural letterpress impression. A cautionary note on those wildflower seed inclusions – it also makes a really big mess inside the printing press. After running several thousand sheets through the cylinder press four times, we had enough wildflower seeds inside the machine to plant a small meadow. A fun mailer AND good times cleaning up afterwards.
This ephemera was designed by the folks at Shine Advertising to dress up a pocket knife mailing sent to their clients as a promotional item. You might ask if that is really letterpress? Yep, actually that’s four color process plus two spot color letterpress printed one pass at a time. That means that lil’ piece of paper went through the presses seven times. (six color passes and a letterpress matrix score) Certainly not a typical use of letterpress, but that’s why it was so fun to print it. Laying down color one at a time means a little guess work as you build the color density for the final image, but fun to watch it unfold. The process printed picture was from CSA stock images and worked pretty well to break out into plates even though it started as a heavily line screened image. The plates were printed with a 90 line per inch screen on Mohawk Loop Husk 160lb Cover.
Letterpress seems pretty far removed from the slickness of the iphone. Yet even the most technically focused business can benefit from the tactility of letterpress business cards. In fact, we would argue that they are the perfect counterpoint. Marko Karppinen & Co is a software developer in Finland specializing in iphone and ipad applications. We designed and printed this card for their ten person company.
The back of the card is printed with a heavy blind (inkless) letterpress impression. The front side is printed with gray ink plus accent yellow bars. A key production step to virtually eliminate show through and have heavy impression on both sides was to print two separate sheets and paste them together after printing. For this step we use Potdevin pasting and rotary presses. The pasting machine applies glue to the back of a sheet. That sheet is then paired with the sheet for the reverse side of the business card and run through the rotary press to firmly squeeze them together and eliminate any air bubbles. The stock is 110lb Neenah Classic Crest Solar White custom duplexed to a thick 220lb weight. Special finishing is a yellow edge color. A well crafted card indeed.
This is a letterpress printed invitation for a destination party, complementing a custom wedding system we printed a while back. These are also designed by the groom Scott Peiffer.
The card is a thick 200lb Wausau bright white. It was printed on a cylinder press with a light blue flood of ink with a red ink mixed to match the envelope color. We printed the same red ink on the envelope flap for a tonal effect. Note the nice pop through details of the paper left white.
These two posters came to us from agency friends at Bailey Lauerman, illustrated by the ever fabulous Rilla Alexander of Rinzen. This TUNE project was sponsored via federal grant by the Nebraska Department of Health and Human Services. Bailey Lauerman launched TUNE which uses music to inspire young women to make better choices and live healthier lives. There are 8 selected artists out of 150 entries, and their music was written and recorded specific for this project. Songs are free to download from the TUNE website.
We printed the posters with a split ink fountain using florescent pink and blue inks which blended to a nice purple in the middle. We kept the lateral ink distribution setting at maximum spread for a good blend in the poster. It was printed on French Paper Poptone Whip Cream 140lbC.
This is an iphone video of the job on press. Lo res, but you’ll get the idea of how the fountain looks.
Vista Caballo is a ranch retreat with a special connection to horses in Dove Creek, Colorado. We worked with Thinktopia to design this stationery system for the client. They already had a logo design and needed stationery developed using the existing mark.
One of the things often overlooked in design is the choice of materials. This is something we strive for in our own design work. Material selection can be a central component for building the look and feel of a brand. In this stationery system we use a variety of brown toned papers to compliment the tactility of the letterpress printing and echo the desert landscape of the location. Kind of like making a color palette, instead we made a material palette. Each piece is printed with the same brown PMS color.
Letterhead is French Paper Speckletone Kraft, Envelope is French Paper Speckletone Chocolate, Business cards and Note cards are Crane Lettra Pearl White 220lb, Labels are Strathmore Soft White crack and peel stock, Journal covers are Fibermark Suedetex Tan 25pt with Smart Genesis Husk 70lbT gutt.
Richness of materials makes this stationery unique.
We made some new friends in London at a digital agency called Forward. They rebranded themselves recently and designed these cards that feel very undigital and textural, and that is what we do best. They are printed on Ahlstrom Blotter stock with custom duplexing to bring the thickness to about 50pt. This blotter board has an uneven pulp formation that gives the flood of ink a washed, almost denim feel on the soft paper stock. The cards are edge colored in a matching purple. And this was no small task, an office of over forty people is a lot of cards. We ran them 10 cards up on press five press forms.
This massive custom wedding system is exquisitely graphic. It was designed by the groom, Scott Peiffer. More of his design portfolio here. What is especially nice about this invitation set is the uniqueness of each card. Care was taken to bring together lots of different textures and graphics – beautifully combining, flourishes, coral patterns, florals, silhouettes, crests and even a bulldog.
We letterpress printed all the cards on a sheet together in two color on Cordenons Canaletto Grana Grossa Bianco 111lb C . It is a 20% cotton blend stock with a textural finish. The A7 folder is sized to fit inside an A7 envelope. It is letterpress printed in a coral pattern with a tone on tone blue ink and then die cut. The folder stock is a bright color 100lb cover stock from French Paper‘s Poptone line. The Save the Date Envelope is also a matching stock color, printed tone on tone.
Six Speed sent us this design for custom letterpress business cards. They are a specialized events marketing company here in Minneapolis. And what could be a better business card job really – crushing AND burning all on the same press sheet.
The cards were letterpress printed on 200lb Eclipse Black Wausau with silver ink, then the press sheet was laser cut. The laser cutting was used due to the complexity of the cutting die and the size of the print run. Laser cutting does a really nice job, especially on darker stocks were the edge burn is less evident. With lighter colored and white stocks, a mask is sometimes sometimes required to prevent burning marks on the face of the sheet.
This is a holiday card about appealing to the sense – it looks, smells and feels just right. OrangeSeed Design created this card for their holiday message plus a cup of orange tea. We letterpress printed the cards on French Paper Poptone Sweet Tooth, 140lbC. Also included were string tags for the tea bags on the same press sheet. The card was die cut with a slit to hold the tea bags and scored into tri-fold panels.
