Jeff Holmberg designed these labels for a new line of coffee from Bull Run Roasting Company to be served and sold at their new retail location inside the Rustica Bakery in Minneapolis. Top notch stuff! Bull Run wholesales their coffee into some of the finer restaurants in the metro. This Reserve Collection is the first offering of their coffee at retail and it had to look tasty. The label is customized by rubber stamping the coffee variety and hole punching the bean and weight information. The ripped edge of the label on the kraft bag balances a raw yet refined look. Nice work Jeff.
We letterpress printed in two color on Strathmore Ultimate White label stock. We kiss cut the labels with a steel rule die with several punches to add the coarse perforated edge when ripped and opened. Yum and Buzz.

Published on
December 3, 2009 in
Letterpress and labels.
Tags: bag, bakery, beloya, brown, bull run, coffee, collection, Design, edge, holmberg, impression, kraft, label, Letterpress, minneapolis, package, packaging, perf, perforated, perforation, punch, reserve, roast, roasting, rubber stamp, Rustica, strathmore, yellow.
Shine Advertising Co. in Madison, WI designed this flashlight box wrapper as a promotional piece for their agency. The look is a pretty sweet 1800’s ephemera inspired style and inside is a mini Maglite flashlight. We letterpress printed in four spot colors on Smart Genisis Husk 110lb C – 100% PCW. There are three tones of blue ink plus red ink.
Chad, the design director, came in and spent the day on press with us. Take a look at a few press room images he created with an iphone camera using an app called HiCon – kinda nice black and white effect.
A note on press checks - We are always happy to have clients come in for press checks. And if you can’t make it, we often do a virtual press check and send along photos as we are on press. We schedule a press time and you can wait by your computer for letterpress goodness. That really gives no excuse not to letterpress with us. :)



Published on
June 19, 2009 in
Completely Unrelated and Letterpress.
Tags: 110lb, 1800, advertising, blue, box, cuts, Design, ephemera, genisis, husk, Letterpress, madison, package, packaging, PCW, press, press check, printing, red, shine, shine advertising, Smart, smart paper, type, typography, WI, wisconsin.
Yael Miller designed these beautiful labels for a new company called the Painted Pretzel. She is also a contributor at another site we love – thedieline.com And these hand crafted gourmet pretzels are worth the letterpress labels. Here are some details on the production:
We printed an 8.5 x 11 sheet of Strathmore Ultimate White Wove crack and peel label stock. Unlike many kinds of label sheets, this stock takes a great letterpress impression. This sheet was printed with five spot colors and a kiss cut in tight register. (For letterpress, that’s six times through the press) The kiss cut is a die cutting process which is also able to run on the letterpress. The same as die cutting, but care has to be taken to cut only through the label and not through the backer sheet that peels away.
The printing of this sheet was an intensive bit of letterpress. With floods of color and fine type everywhere the ink density had to right on for everything to print crisply. Note how there is a salty look to the color, more so in the brown ink. This is so we didn’t over ink the fine type elsewhere on the brown plate. There is even a good example of a letterpress halftone on the pretzel in the center. Mmmm.




Published on
June 18, 2009 in
Letterpress.
Tags: crack, crack and peel, creative, Design, die cut, diecut, dieline, fine, food, halftone, label, labels, Letterpress, miller creative, packaging, painted pretzel, peel, printing, reverse, seal, sticker, strathmore, tiny type, typography, yael miller.
We print for other creative companies both large and small. Our friends in Designworks at BBDO in New York made up this gem of an identity system for their new post production suite called The Kitchen at BBDO. The system blends some fun patterns and crisp tiny type onto coasters, business cards and a CD package. And it was among the projects we printed that won a feature in the Print Design Annual.
It is a misconception that letterpress is only for small projects. We are not scared to run a big press sheet and handle large volume work. The 4 panel, 2 pocket CD package ran 2 up on our full size 18 x 23 sheet and was custom die cut and converted. The coasters and business cards ran together on a second sheet. And the details still look edible.



Published on
March 2, 2009 in
Letterpress.
Tags: BBDO, Business Cards, CD, coaster, designworks, identity, large format, Letterpress, letterpress services, minneapolis, package, packaging, pattern, press sheet, print, system, the kitchen at bbdo.