Tag Archive for 'new york'

Villainy Black Business Card, Gold Edge

These cards designed by Villainy and Associates really make you stop and turn the thing over in your hand. The understated typographic design gives the letterpress production value emphasis. It’s simple and pseudo executive – flashy without being too flashy.

We printed letterpress metallic gold for the information and letterpress varnish on the logotype. We like using a varnish on dark stocks for a tone on tone effect. That gives a slightly better legibility than a totally blind, inkless impression. The stock is a thick 200lb Wausau Eclipse Black with metallic gold edge coloring.

A Brooklyn Boathouse Wedding

Travis at Lifelong Friendship Society in Brooklyn designed these invitations for his wedding. We love the vintage-yet-modern style with beautiful art nouveau title typography details.  The text for the main invite card is nested into the unique and detailed illustration. The elaborate illustration is complete with birds and bees, spiders web, stylized portraits, and lots of geometric love.

We letterpress printed with brown and gold ink on Pearl White Crane Lettra 110lb. The three cards were printed together (in really tight register) as a press sheet and trimmed to size. The linear artwork paired perfectly with the letterpress process, creating sculptural impression highly detailed press work.

Squarespace Poster and Business Cards

The simplest looking things can be deceptively complex. This is a tricky little business card and a typographic poster for Squarespace New York. Designed by their Creative Director Tyler Thompson. The design shows restraint, making the logo treatment the hero. And the format is a square card of course.

So why is the business card tricky? It is custom duplexed stock, letterpress printed, laser die cut and edge colored. We custom duplexed Neenah Classic Crest Solar White 110lb Cover up to a 220lb thickness. Then we letterpress printed them several up on a press sheet. A larger press sheet means we can economize the laser cutting by doing more at a time. The laser cutting can leave some scorch marks, so the sheet is masked with a paper tape that peels off after the cutting is complete. Then the sheet is trimmed up into cards and edge colored in black. That 220lb thickness shows off the edge and has a nice smooth surface. The poster is on Crane Lettra 110lb Flo white, pressed in a single PMS blue.

An Advertising Sleeper Cell

In the spirit of the freemasons, there exists a creative group called Levy 7. Not much is known – they describe themselves as, “a collection of like-minded individuals who, through their awesomeness and grace, elevate the larger group in any and every social and professional endeavor, making us simply the most dynamic advertising sleeper cell/social club in the free world.”

The materials were designed by our friends in DesignWorks at BBDO in New York, a group that bleeds pure design talent. There are business cards, coasters and of course, cigar bands. We letterpress printed the materials in two metallic ink colors. The black paper is ultra thick custom duplexed Black Stonehenge. The white is paper is 179lb Crane Cover, 100% cotton. The cigar band stock was a black text weight from French Paper. After the labels were printed, we applied a remoist glue to the back edge and die cut them. Now if you’ll excuse me, I’m going to form my own letterpress sleeper cell fraternity.

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