One of the best ways to get lots of color in a letterpress project is to print a colored paper. For these business cards Cricket Design Works in Madison, WI chose three colors for some extra vibrant variety in their design.
The paper is all custom duplexed from French Paper Poptone colors. We love the color options and small quantity availability of this paper line. These cards are printed on Gumdrop Green, Wild Cherry and Blu Raspberry each pasted to Poptone Sweet Tooth White on the opposite site for a 200lb heavy weight. The cards were printed with a metallic silver ink first, then overprinted in black. The same artwork and ink colors were used for all three business cards on the press sheets. (Everyone received all three colors.) This made the project more budget friendly since all we had to do was change out paper stock while running the prints – no extra wash ups or ink color changes.