Tag Archive for 'letterpressed'

A Study In Black Letterpress Business Cards

In our custom letterpress work we see an almost daily request from designers for white inks and/or light colored inks printed on dark colored paper stocks. Since white ink and light colored inks are not completely opaque, the ink will print on the paper with some transparency. This ink transparency is more evident the darker the paper color. This issue represents a learning curve for folks coming to letterpress print production for the first time. White ink does not turn out bright white and light colors will not print lighter than the stock color they are printing on. Metallic inks are a notable exception and will print opaque on colored stocks.

These card design offers a look at what letterpress printing CAN do. These business card were designed by Aadvark Brigade, Chris Straley Photography, and JDH Group. The designs shown are printed on the same black paper stock – 200lb Wausau Eclipse Black.

- The Straley card is black and silver ink.

- The Aardvark card is Opaque white and silver inks.

- The JDH Group is black, silver and metallic blue overprinting the silver inks.

The final cards turned out great and offer a nice comparison of  how the various inks letterpress print side by side. Notice how the white ink has almost a blueish appearance. The black ink gives a nice tonal effect and a metallic color overprinting silver offers some additional opacity to the color.

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Typographic Nectar Hummingbird Wedding

Sometimes a great didone typeface just looks succulent, at least we think so. Those serifs are so nice and letterpress crisp, mmmm.

Sara Janssen, who I worked with back in the day at Carmichael Lynch Thorburn (now The Thorburn Group), designed them beautifully. The detail of the hummingbirds and the classic type makes this an elegant set of wedding stationery indeed. Hummingbirds are such an exquisite little bird of great symbolism, we love the copy they put on the table number card. The color is a dark purple ink printed on Gruppo Cordenons Canaletto 111lbC. We’ve been specifying this sheet for some weddings as a cost savings alternate to Pearl White Crane Lettra. It has a more pronounced texture but only a 20% cotton content. It does not taste very good though.

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Lucky Cat

Fresh cards sent in from the good dudes at LovelyMPLS (who’ve got a real solid portfolio of design/screenprinted work). Two color print with ultra-bright day-glo pink and metallic silver on the good old 220lb Crane Lettra make for a very impressive and striking card, to say the least.

Check out that fine pattern work on the back- the envelope really got pushed with this one. A bunch of that line work is 1/4 point thick (literally as thick as a hair), tapering down, and on top of that the thing’s are reversed out!

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Compassion Letterpress Poster

This is a poster designed and letterpressed at Studio On Fire. It was for a gallery show called the Poster Offensive put on by our good friends at Spunk Design at the Frank Stone gallery in Minneapolis.

A couple years ago when this poster was designed, our countries leaders were talking about “exporting democracy”. I thought this quote by Albert Einstein was a counterpoint that summed up my feelings nicely. If the USA instead decided to export compassion I believe we’d find a more beautiful world.

It is printed on cotton paper in 2 color letterpress, size is 18 x 26. Designed by Benjamin Levitz at Studio On Fire. You can get one in the store on our website.

Another poster design we letterpress printed for Poster Offensive this last year is here.