These cards were designed by Reddoor Creative in LA. Finely designed and printed business cards speak volumes about a business or an individual – and there are no half measures here. These cards are letterpress printed 2 pms colors each side plus a blind hit. The paper is custom duplexed Fluorescent White 268lb 100% cotton Crane Cover Kid Finish. We’d say they have a “thump factor”. Duplex means pasting two sheets of paper back to back. In this case, we had the sheets pasted AFTER they were printed. We started with a press sheet for the front of the cards and another press
sheet for the back
of the cards, each sheet being at 134lb Cover weight. What this accomplishes is deep impression on both sides of the card with out show through from a heavy letterpress impression. Custom duplex pasting a sheet is the best way to achieve that heavy impression both sides and get a nice thick card with the artwork on both sides looking top notch. After pasting the press sheets together they were trimmed to size and edges were colored to match the printed pms. Coloring the edge of paper that thick really makes the most of the edge coloring effect. I think I want to
buy a house from this guy.
We just love folks that can blur the line between the disciplines of design and illustration. Jessica Hische is certainly one of those rarities. Be sure and check out her site for more great hand lettering and typography. She designed these business cards for new project by Mischa and Jacob DeHart called Culinary Culture – A Site for Serious & Aspiring Foodies. We letterpress printed these cards on 220lb Crane Lettra, 100% cotton stock. They are printed three colors on the logo side and two colors on the text side. Additionally, the logo side needed the dark red run as two passes – something we often do in letterpress when there is a solid area of color and text on the same
plate. The heavy ink density needed to cover a solid versus the light ink density for text lets the type remain crisp and the solid run as saturated as possible. (That means this piece of paper ran through the press six times – four on front, two on back.) And of course they just wouldn’t be complete without some edge coloring. These have a contrasting green edge which is nice and noticeable on the thick 220lb stock. We usually recommend edge coloring be applied to stock heavier than 160lbC. Coloring can be applied to thinner sheets, but the effect is more pronounced with thicker paper.
Fuel is a great creative shop in Iowa that sent us this unique business card design for Whatsup Juggling. It is letterpress printed on thick 220lb Crane Lettra cotton paper. The inks are orange, blue and a custom contaminated opaque white. The card was then die cut into 2.5 inch circles. We then tried to juggle them. Business cards are really hard to juggle.
Some production notes: The original intent was to have the white printing be a blind (inkless) impression. However, where those blind areas of text line up to one another from one side of the card to the other, there is a push back on the impression. When there is no ink to even out the visual appearance, legibility can suffer where the impression overlaps from side one to side two. Putting a white ink down contaminated with a bit of silver ink helps even out the look and gives the general appearance of a blind hit. Check out the pics for comparison. Still subtle, but with a hair more contrast than a true blind impression.
This well crafted card was designed at VO2 Media in Minneapolis for Murphy & Co. Design, designers of exceptional residences. But don’t let the simple look of this business card fool you. It’s design subtlety has layers of complexity in production. Here’s how:
The impression is not very deep and the paper is not overly thick. It is Neenah Classic Crest Avon Brilliant White 130C. The design on the front side has a subtle vignette effect around the edges which is printed offset (flat). If you look at the close up detail carefully you can see a soft line screen very light gray in color over the tone of the paper. The information on the card is printed in three letterpress colors – light gray, dark gray and a deep red. We matched the deep red letterpress ink to the offset printed ink on the back of the card.
The design on the back of the card requires offset printing plus an overall varnish to help seal the flood of ink. (When a flood of ink is printed on uncoated paper, darker colors and especially reds can have a tendency to rub of the surface of the paper. Sealing the sheet with a varnish or aqueous coating helps mitigate this ink transfer.)
Producing a card like this is not quick, which leads to a note about expense and quantity. This piece of paper required three passes through our letterpresses and two passes through an offset press, then a final trim of the press sheets. That is labor intensive with a separate set up, wash up and press run for each color. In an age of digital printing where you can pay by the number of copies, there is a misconception that a lower quantity will make a big difference in price for letterpress. In fact, a production quantity of 100 business cards or 1000 business cards really does not make a big difference in the cost of a job with these kind of production specs. Pricing for custom work all depends on how complex your production specifications are. We advise that the more complexity in your project, the more it will cost. A one color card letterpress card can be cost effective. But like anything well crafted, five times through the presses most certainly costs more.