The simplest looking things can be deceptively complex. This is a tricky little business card and a typographic poster for Squarespace New York. Designed by their Creative Director Tyler Thompson. The design shows restraint, making the logo treatment the hero. And the format is a square card of course.
So why is the business card tricky? It is custom duplexed stock, letterpress printed, laser die cut and edge colored. We custom duplexed Neenah Classic Crest Solar White 110lb Cover up to a 220lb thickness. Then we letterpress printed them several up on a press sheet. A larger press sheet means we can economize the laser cutting by doing more at a time. The laser cutting can leave some scorch marks, so the sheet is masked with a paper tape that peels off after the cutting is complete. Then the sheet is trimmed up into cards and edge colored in black. That 220lb thickness shows off the edge and has a nice smooth surface. The poster is on Crane Lettra 110lb Flo white, pressed in a single PMS blue.
Six Speed sent us this design for custom letterpress business cards. They are a specialized events marketing company here in Minneapolis. And what could be a better business card job really – crushing AND burning all on the same press sheet.
The cards were letterpress printed on 200lb Eclipse Black Wausau with silver ink, then the press sheet was laser cut. The laser cutting was used due to the complexity of the cutting die and the size of the print run. Laser cutting does a really nice job, especially on darker stocks were the edge burn is less evident. With lighter colored and white stocks, a mask is sometimes sometimes required to prevent burning marks on the face of the sheet.
This is a promo piece designed by our friends at Swink. We had this job on press a while back and wanted to show the exquisite finished project. It was 3/2 PMS letterpress printing plus lasercutting. Note the overprinting blue and orange to create the brown. All this on a 220lb C. tree free, reclaimed cotton fiber stock. We are always excited to print anything with fire on it.