The book features work designed by us, as well as work designed by clients, all of which was produced here in our Minneapolis location. Pictures of our ever expanding workspace also made it in alongside a forward written by our Principal.
Since we couldn’t, in good conscience, let a book about us not include any actual letterpress, all of the covers were letterpress printed at Studio On Fire and shipped off to meet the gutt of the book in the final stages of production. Due to the heavy 100 point thickness of the recycled cover boards, all of the covers were hand fed into our Gietz platen press. They are printed with a day glo ink using deep etch copper plates. We love the contrast of raw and refined created by the bright color next to the gray board.
It’s already shipping in Europe and will be released here in the states in late October. We got our hands on an advance copy, so we thought we’d share a bit of a sneak peek with you.
An essential reason French Paper Company stands out in a world of large paper conglomerates is their unique design affair. They’ve had a longstanding relationship with Charles Spencer Anderson Design here in Minneapolis that has fueled and produced arguably some of the most visual ephemera to promote paper in the last decade. And trust us, here at Studio On Fire we see A LOT of promotional materials from paper companies. We were excited to be a part of that legacy with the latest French Paper promotion – a paper “Air Kraft” designed by the crew at CSA Design.
We worked closely with CSA to finalize the production. The sheets are letterpress printed in two colors on French Speckletone Kraft 140lbC. These Air Kraft are actually flight worthy, but you have to be sure to follow the instructions and tape a dime into the nose of the plane for a good glide.
Speckletone Kraft is one of those papers great for designers who fall in love with chipboard, only to realize that actual raw chip does not have color specifications. (In a batch of chipboard stock you may get some gray sheets or some dark brown sheets, it just depends on what went into the pulper) We like to use it especially when matching envelopes are needed.
Vista Caballo is a ranch retreat with a special connection to horses in Dove Creek, Colorado. We worked with Thinktopia to design this stationery system for the client. They already had a logo design and needed stationery developed using the existing mark.
One of the things often overlooked in design is the choice of materials. This is something we strive for in our own design work. Material selection can be a central component for building the look and feel of a brand. In this stationery system we use a variety of brown toned papers to compliment the tactility of the letterpress printing and echo the desert landscape of the location. Kind of like making a color palette, instead we made a material palette. Each piece is printed with the same brown PMS color.
Letterhead is French Paper Speckletone Kraft, Envelope is French Paper Speckletone Chocolate, Business cards and Note cards are Crane Lettra Pearl White 220lb, Labels are Strathmore Soft White crack and peel stock, Journal covers are Fibermark Suedetex Tan 25pt with Smart Genesis Husk 70lbT gutt.
Richness of materials makes this stationery unique.
Jeff Holmberg designed these labels for a new line of coffee from Bull Run Roasting Company to be served and sold at their new retail location inside the Rustica Bakery in Minneapolis. Top notch stuff! Bull Run wholesales their coffee into some of the finer restaurants in the metro. This Reserve Collection is the first offering of their coffee at retail and it had to look tasty. The label is customized by rubber stamping the coffee variety and hole punching the bean and weight information. The ripped edge of the label on the kraft bag balances a raw yet refined look. Nice work Jeff.
We letterpress printed in two color on Strathmore Ultimate White label stock. We kiss cut the labels with a steel rule die with several punches to add the coarse perforated edge when ripped and opened. Yum and Buzz.