Tag Archive for 'french fold'

A Matchbook Made In Heaven

We designed this wedding invitation for the lucky couple that won our giveaway with Martha Stewart. It’s only too fitting that the couple we chose to work with will be jumping fires on their wedding night. Besides complimenting our studio name, their scheduled wedding night activities (get your mind out of the gutter) lends perfectly to the orange and white color palette featured by Martha Stewart.

Juan and Irma will be getting married in Madrid on the 24th of June, the night of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. (We did some intense Googling and it appears that in many parts of Spain this is a party night not to be missed). They wanted to keep the invitations informal (reflecting the backyard bbq reception), to the point where it doesn’t even use the word wedding–we had to imply celebration and union strictly through the design.

With fire as a central part of the celebration, a matchbook format for the actual invitation seemed only natural. The whole letterpress printed suite is designed in physical layers, causing the viewer to interact as they unfold the invitation setting the stage for the matchbook sitting in the center of a custom frame. The invitation itself is a two and a half inch by three and a quarter inch matchbook that opens to reveal french folded text weight sheets (spanish on the front, english on the back), an intimate piece meant to directly reflect the fires that will be sparking that night.

The copy inside reads “Celebrating the arrival of the summer solstice (amongst other astronomical events),” so we created custom illustrations based around the sun, the moon and the stars to give the suite a celestial feel.

The wrap features the graphic sun inspired emblem with a smattering of stars making their way to a moon icon on the inside flap.

Several diecut papers and a pop of edge coloring create a custom built A7 size frame surrounding the matchbook invitation for mailing.

Stitched Booklet Wedding Invitation

A good narrative is behind good relationships. That’s why a booklet telling a little bit of the couples story is extra special as a wedding invitation. This invitation was designed by Craig Duffney at BBDO in New York for his friends Amy and Adam. He did excellent work making two sets of illustrated capitals and graphics. One corresponds with the bride, the other with the groom and they co-mingle in the invitation layout. Planning out the production of a little booklet takes some extra finesse beyond the standard wedding stationery. The format here is an A7 size booklet with a soft cover and french folded pages. The cover is a heavier 110lbC Pearl White Crane Lettra. The gutt is lighter weight 80lbT Pearl White Crane Lettra. Both were letterpress printed in two colors, a lighter green corresponding with the bride and an olive green with the groom. The pages were scored, collated and top stitched inside the cover with a cream colored thread. Then a final trim was taken from head and foot. We also

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produced an RSVP card and matching folding thank you cards. This is certainly among the more elaborate invitations we’ve produced, yet the final appearance remains simple and striking.

Top Stitched Wedding Booklet

Custom wedding projects are a specialty for our studio. When a marriage has multiple events and large amounts of information – a booklet structure just makes sense. We worked with stationery designer Kavita Ahuja on this letterpress printed booklet for her brothers

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wedding. (Also, her and her fiancee also have a very cool website selling boutique handmade perfumes called D.S. & Durga.) The booklet is a french folded structure with a cover that wraps the spine to hide the raw page edges. The french folding allows a nice letterpress impression on each page while hiding any show through of impression on the interior since the backs are hidden. Everything is printed on Pearl White Crane Lettra 80lbT with navy and gold ink. The binding edge is stitched from the top with a navy thread. The booklet fits into an existing A7 square flap envelope. Note on that the envelope can print both the face and the flap by opening them before printing. _0011_sabira_ashish_booklet_and_envelope _0010_sabira_ashish_top_stitched_detail