Tag Archive for 'flo white'

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New SOF website with expanded shop!

You may have noticed on your way to purchase a 2012 Studio On Fire Letterpress Calendar that studioonfire.com has a completely overhauled look! We’re pretty proud of the new site and have plans to add more features in the coming weeks.

Being the paper-oriented people that we are, our friends over at westwerk design handled the creation of the site for us. Not only were they were great to work with, but their studio is conveniently located just upstairs from our basement workspace.

Along with the new site is additional merchandise for the store! All of our classic items are still available, as well as the 2012 calendar and several new posters.

Above: Artisan Activist Poster, Crane Lettra Flo White 110C, 13″ x 19″, 2 Color Split Fountain on 2 Separate Plates + 1 Tonal Varnish

 

Above: Sunshine Poster, Crane Lettra Flo White 110c, 12″ x 16″, 3 Color Split Fountain

 

Above: Matter Into Spirit Poster, Crane Lettra Flo White 110c, 13″ x 20″, 2 Color Split Fountain + Blind Impression

 

 

Typography Deconstructed Poster

Ready to pump up your type vocab and sound smart next time you bump into Matthew Carter? Well then, this beauty of a poster designed by Drew Binkley at 38pages is just for you. They have a nifty site called typographydeconstructed.com with great typographic anatomy content. This poster is for sale there too – ready to release the inner type freak in all of us.  Get yours with promo code SOF2011 good for $10 off.

We letterpress printed this poster on our Heidelberg 21 x 28 cylinder. You can see in the photo details, the polymer plate is positioned in the press on a custom made full size 21 x 28 inch Boxcar Base. The poster is printed with extra tight register (no trapping) on 100% cotton Crane Lettra Fluorescent White 110lbC and trimmed to a final size of 16 x 24 inches.

Burn and Crossbones Business Cards

These cards were designed by the Thorburn group here in Minneapolis. They are letterpress printed with a silver ink on both sides of a custom duplex black and white stock.

Custom pasting of a duplex of paper stock is a good way to make a project with look and feel unique. It’s very often the best way to get both the colors and stock thickness desired for a project. And lets face it – most of the stocks available from paper companies as pre-duplexed options are pretty fugly colors and/or texture combinations. This stock is Wausau Royal Complements Eclipse Black 100lb cover pasted to 100% cotton Neenah’s Crane Lettra Flo White 110lbC. For production, these two papers were pasted together, then letterpress printed.

As an end note, I worked at Thorburn several years before the jump to full time operations of Studio On Fire. Check out the Thorburn site here for some solid design work.

A Narrow Elegant Business Card

These business cards are elegant and simple with an unusual format. Although the feel of the design is traditional, the 4.25 x 1.25 inch size presents as an untraditional business card size. The client, William and Mary, makes premium gift wrap collections, so the paper crafting of the printing was very important.

These cards were letterpress printed with 2 ink colors on each side. The cards also have a heavy blind letterpress impression graphic on both sides. This blind area overlaps type on the reverse side. To get an even type appearance and a heavy sculptural impression on both sides we printed a 110lb sheet of Crane Lettra Fluorescent White and pasted it together back to back after printing. By duplexing the stock to a thick 220lb weight after printing the impression show through is eliminated. It is a time consuming and more premium production step, worth it for the final look of these cards. The final step was a round corner die cut.

Away We Go – Lots Of Letterpress Ink

This invitation designed by the groom Tyler Thiessen at Neuhaus Design and illustrated by bride Jessie Turner makes their wedding invitation into a fresh art print. It is nice to see a wedding invitation that is illustration centric versus type heavy. They put all the text on the web. You can check out the couples wedding website here.

The illustration is simple with just a little overprinting of  bright red and light blue inks. Most of the artwork knocks out, requiring very tight register. (like the blue dotted lines on the hot air ballon.) It is printed on Crane Lettra Flo. White 110lbC The card is like a small poster and folds up to a 5.5 x 5.5 square.

We won’t mince words, this was a hard invitation to print with letterpress. Registration was tight, and the paper does stretch with heavy impression over a solid graphic area. Plus, large areas of solid color are not ideal for letterpress. Letterpress is definitely not like screen printing these kind of solid colors. Most letterpress equipment will not be able to handle this kind of press work. We printed this one on a Heidelberg Cylinder that has the impressional strength to lay down some pressure. Chances are if you send an invitation our way with a lot of ink going down you will get an email with our handy disclaimer that goes something like this. Once all this is understood we can move to press. And as you can see, we DO print areas of solid color and it can turn out very beautiful. Just realize there WILL be variation within the job that is inherent to printing this type of work with letterpress.

Blind (inkless) Letterpress Business Card

These cards, designed by Jacob Ward have a heavy blind (inkless) letterpress impression on one side and black ink on the other. A blind hit needs a substantial amount of impression since it is relying only on the change in paper surface without any ink color to define the graphic. The large type size really pops on this card. If you have a good monitor and click through the pics below, you can see that even on a 220lb cotton stock there can be small amount of impression show through on the reverse side.