SHIFT LAB, a web and mobile developer, embraced the beauty of materials when designing their business cards that we produced a while back. For the logo side of the card we used Mohawk Via Vellum Safety Yellow, in an
80# cover, which is a stock that is
vibrant in color without being fluorescent. The logo was printed using a tonal ink, creating just a subtle color change between paper and logo. The information side of the business card was letterpress printed on Neenah Classic Crest Solar White Smooth 165# cover with a black letterpress ink as well as a custom mixed yellow ink that matches the Mohawk stock on the reverse. After printing the two stocks were custom duplexed together, for a card with a total thickness of 245#, and the edges were colored black.
The folks over at Base Art Co do some great work ranging from book covers to responsive web design, though our favorite project is probably these business cards they designed for themselves and sent our way for production.
A card comprised of two stocks that we custom duplexed together after printing, the final weight of this card ended up being a sturdy 320# cover. The white side of the card is Crane Lettra Flo White 220# cover stock with hit of tonal letterpress varnish, while the grey is French Durotone Steel Grey 100# cover letterpress printed with a silver ink and white foil. After duplexing and getting trimmed down to their slightly undersized dimensions of 3″ x 1.75,” a bright yellow edge color was applied, which added a splash of color in addition to hiding the seam of the custom duplex.
We’ve had the pleasure of printing several wedding suites designed by local Minneapolis creative Kate Arends. A full-time designer over at Cue, Kate also freelances and does a beautiful job curating her blog Wit + Delight.
Sized to fit in preexisting #10 envelope, the first suite is printed with three inks on Neenah Classic Crest Natural white 165C with a flash of metallic gold edge coloring. No checkboxes in sight, the RSVP is cleverly designed as one card perforated down the middle–allowing the guest to respond with a hearty “YES” response card or use the alternate “Regretfully Decline” postcard.
We love the bold graphic nature, humorous wording and great use of an inline font on this second suite. Printed on French Poptone Sweet Tooth 140C, the invitation card scores twice to z-fold into the envelope. Though the cards use only black ink, the fluorescent green envelope, Mohawk’s BridteHue in UltraLime, adds a punch of color.
Update // See Jon and Alecia’s entire wedding over on 100 Layer Cake.
Lastly, there’s a wedding suite and save the date Kate designed for an Australian bride out of Adelaide. Filled with elegant typographic lockups and textured backgrounds, this was printed with gold ink on French Poptone Whipped Cream 140C .
Today’s post is brought to you by the color pink! Rubine Red, to be exact. Created by the fellas over at Duct Tape and Glitter, these cards used almost every production process we offer, printing with three ink colors (one of them a flood) along with a blind impression, custom duplexing after printing and finished with a swipe of edge coloring.
Despite the multiple processes these went through, we were able to keep an eye on the cost by printing the fronts and backs up on the same presssheet. By setting up the sheet this way colors that were common to both sides (like the Rubine Red) only had to be setup on press once, rather than once for the front and then again for the back.
After printing we duplexed the presssheet back to itself which created a hefty 220lb sheet and also allowed us to conceal any impression show through (impression area from the front the shows on the back of the sheet) in the middle of the card.
This business card was designed by Webb de Vlam as part of their new identity launch. With design offices in both London and Chicago, they wanted a card that would surprise and delight clients and employees. The variety of bright accent color truly brings this project to life. The overlapping colors in the logo mark also create dimension by overprinting ink colors – a nice print interpretation of the online media logo.
The business cards are letterpress printed on Neenah Classic Crest Solar White 165lb C with four spot Pantone colors. There are three spot gray colors common to all the cards – that was the easy part. What made things interesting were the ten additional accent colors that switch out on the logo and edges – each person in the company receiving a palette of four color versions.
There has definitely been a trend toward larger companies using letterpress printing in their identities. We manage business card projects for companies with one person, or several hundred employees. These type of projects are most effective when they are planned with shell sheets in mind. A shell is a sheet with multiple cards ganged up that has all the common colors and logo already printed. That way, when a new hire or reorder occurs, we have those sheets on hand and ready to imprint on future orders. Typically, this works best and is most cost effective when the variable information on a card is planned in only one color. We advise companies to think about their card needs inside the next 18-24 months when ordering shells. Contact us to establish a letterpress business card production plan for your company.
We designed this wedding invitation for the lucky couple that won our giveaway with Martha Stewart. It’s only too fitting that the couple we chose to work with will be jumping fires on their wedding night. Besides complimenting our studio name, their scheduled wedding night activities (get your mind out of the gutter) lends perfectly to the orange and white color palette featured by Martha Stewart.
Juan and Irma will be getting married in Madrid on the 24th of June, the night of “San Juan,” traditionally a night when friends and family gather to build bonfires and leap across them in celebration of the summer solstice. (We did some intense Googling and it appears that in many parts of Spain this is a party night not to be missed). They wanted to keep the invitations informal (reflecting the backyard bbq reception), to the point where it doesn’t even use the word wedding–we had to imply celebration and union strictly through the design.
With fire as a central part of the celebration, a matchbook format for the actual invitation seemed only natural. The whole letterpress printed suite is designed in physical layers, causing the viewer to interact as they unfold the invitation setting the stage for the matchbook sitting in the center of a custom frame. The invitation itself is a two and a half inch by three and a quarter inch matchbook that opens to reveal french folded text weight sheets (spanish on the front, english on the back), an intimate piece meant to directly reflect the fires that will be sparking that night.
The copy inside reads “Celebrating the arrival of the summer solstice (amongst other astronomical events),” so we created custom illustrations based around the sun, the moon and the stars to give the suite a celestial feel.
The wrap features the graphic sun inspired emblem with a smattering of stars making their way to a moon icon on the inside flap.
Several diecut papers and a pop of edge coloring create a custom built A7 size frame surrounding the matchbook invitation for mailing.
Slate Studio in California does some really sharp interactive work. And their business cards are all kinds of Hollywood too. They pulled out all the stops on the card design and we worked with them through the production specs. The stock is our thick 200lb Cover Wausau Eclipse Black. We letterpress printed them with clear varnish on both sides, then a silver ink for the info text. Then they were foil stamped in a bright blue on each side. Finally, they were trimmed to size and edge colored in a matching bright blue.
Space 150 is a Minneapolis based company that has made some waves in the creative community by reinventing its identity every 150 days. This version was designed by Evan Nagan. We’ve produced many previous Space 150 business card versions as well – see some of them here and here.
Like the previous versions we’ve printed, these business cards take some tricky production. They are printed three color offset on one side (flood of black, purple and blue) and 2 color letterpress printed on the reverse (blue and tonal white). They have a unique two color gradient treatment on their edges. The paper is Wausau Royal complements 100lb Bright White which is custom duplexed after offset printing to a final thickness of 200lb cover. For a great edge color effect we recommend a thickness of 160lb or greater. The thicker the better.
It’s a big task! Each identity version is cards for nearly 70 people…
The simplest looking things can be deceptively complex. This is a tricky little business card and a typographic poster for Squarespace New York. Designed by their Creative Director Tyler Thompson. The design shows restraint, making the logo treatment the hero. And the format is a square card of course.
So why is the business card tricky? It is custom duplexed stock, letterpress printed, laser die cut and edge colored. We custom duplexed Neenah Classic Crest Solar White 110lb Cover up to a 220lb thickness. Then we letterpress printed them several up on a press sheet. A larger press sheet means we can economize the laser cutting by doing more at a time. The laser cutting can leave some scorch marks, so the sheet is masked with a paper tape that peels off after the cutting is complete. Then the sheet is trimmed up into cards and edge colored in black. That 220lb thickness shows off the edge and has a nice smooth surface. The poster is on Crane Lettra 110lb Flo white, pressed in a single PMS blue.
We made some new friends in London at a digital agency called Forward. They rebranded themselves recently and designed these cards that feel very undigital and textural, and that is what we do best. They are printed on Ahlstrom Blotter stock with custom duplexing to bring the thickness to about 50pt. This blotter board has an uneven pulp formation that gives the flood of ink a washed, almost denim feel on the soft paper stock. The cards are edge colored in a matching purple. And this was no small task, an office of over forty people is a lot of cards. We ran them 10 cards up on press five press forms.
For some illustration inspiration and silk screen goodness check out the Heads of State from Philadelphia. They designed these business cards with an insignia that turns the national USA seal on its ear, adding an extra head and replacing the olive branch and arrows with a pencil and x-acto knife. We letterpress printed in black and dark silver on both sides of Crane Lettra 220lb FLo White and edge colored to match the silver – it’s a card thick enough to plant a listening device inside. And maybe we did that too… maybe.