What if you received a mailing from a company and it was actually something beautiful? With this card, you could even try planting it. This oversize postcard for Northern Lights Landscaping was designed by WestmorelandFlint and is letterpress printed on a plantable paper containing wildflower seeds. We would say they have easily surpassed the typical beauty threshold of your garden variety direct mail piece.
We letterpress printed this 10 x 5.75 card in two colors. The stock came from our new friends here in the midwest at Porridge Paper. It is their Plantable Seed Paper, Ecotan 110lb Cover, wild flower mix. This paper does produce a beautiful sculptural letterpress impression. A cautionary note on those wildflower seed inclusions – it also makes a really big mess inside the printing press. After running several thousand sheets through the cylinder press four times, we had enough wildflower seeds inside the machine to plant a small meadow. A fun mailer AND good times cleaning up afterwards.