Tag Archive for 'duplex'

Dita Eyewear LA Business Cards

These are the brand new cards for Dita Eyewear in Los Angeles. Bryan Crabtree designed them and did a nice post over on his blog too. The blind flourish on the light side and the diamond pattern on the black gives these cards a tonal and elegant look.

We first printed these as two sheets, a natural color and black stock and then pasted the sheets together after printing. This step eliminates show through of the impression when printing a two sided design. We’ve found that the gluing of the sheet after it is printed does flatten back some of the impression, so we start with a heavy impression initially. The lighter color stock is Wausau Compliments Natural White 100lbC and is printed with a blind pass and black ink. The black stock is Wausau Eclipse Black 100lbC and is printed with PMS 8001 silver and black ink. The final thickness is 200lbC, about the thickness of a US dime. After printing and gluing, the cards were die cut to the final shape with angled corners.

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Published on November 30, 2009 in Business Cards and Letterpress. 4 Comments Tags: 100lbC, 200lbC, angle, black, blind, bryan crabtree, business, Business Cards, California, card, cards, cut, Design, die, die cutting, diecut, duplex, fashion, inkless, LA, Letterpress, los angeles, natural, off white, offwhite, paste, pasted, shape, silver, white.

Pacific Luxury Letterpress Business Cards

These cards were designed by Reddoor Creative in LA. Finely designed and printed business cards speak volumes about a business or an individual – and there are no half measures here. These cards are letterpress printed 2 pms colors each side plus a blind hit. The paper is custom duplexed Fluorescent White 268lb 100% cotton Crane Cover Kid Finish. We’d say they have a “thump factor”.

Duplex means pasting two sheets of paper back to back. In this case, we had the sheets pasted AFTER they were printed. We started with a press sheet for the front of the cards and another press sheet for the back of the cards, each sheet being at 134lb Cover weight. What this accomplishes is deep impression on both sides of the card with out show through from a heavy letterpress impression. Custom duplex pasting a sheet is the best way to achieve that heavy impression both sides and get a nice thick card with the artwork on both sides looking top notch. After pasting the press sheets together they were trimmed to size and edges were colored to match the printed pms. Coloring the edge of paper that thick really makes the most of the edge coloring effect.

I think I want to buy a house from this guy.

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Published on August 25, 2009 in Letterpress. 7 Comments Tags: 134lb, 268lb, back to back, both sides, business, California, cards, coloring, crane, deep, Design, duplex, duplexed, duplexing, edge, edge coloring, heavy, impression, LA, Letterpress, letterpress business cards, los angeles, luxury, painting, pasted, pasting, printer, printing, reddoor, reddoor creative, tipping, trimmed, typography.

Black + Blotter Business Cards – Space150 v23

Space 150 changes their identity every 150 days. And with an identity process and look all their own, today marks the 23rd version of the Space 150 brand. This is a business card project we’ve managed the letterpress print production on for several versions now. Designed by Ned Wright at Space 150, this simple looking card still combines 4 production processes. Can you spot all four? Here they are:

250gsm Black Stonehenge sheet – FOIL STAMPED with gloss black foil.

22 pt White blotter sheet – LETTERPRESS PRINTED with silver ink.

After printing, these sheets are DUPLEX pasted back to back for zero impression show through.

After trimming the cards to size, they are EDGE COLORED in black for a clean look on the edge.

We print these cards for around 70 people. For a large studio, value comes with quantity. It would be fiscally improbable for an individual to produce a design like this on a small run of cards. (If you have to ask, “How much?”… )

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Published on June 5, 2009 in Completely Unrelated and Letterpress. 9 Comments Tags: black, blotter, business, Business Cards, cards, Design, duplex, edge color, edge coloring, edge painting, foil, foil stamped, impression, ink, Letterpress, minneapolis, ned wright, printing, silver, space150, stonehenge, typography, unique.

An Advertising Sleeper Cell

In the spirit of the freemasons, there exists a creative group called Levy 7. Not much is known – they describe themselves as, “a collection of like-minded individuals who, through their awesomeness and grace, elevate the larger group in any and every social and professional endeavor, making us simply the most dynamic advertising sleeper cell/social club in the free world.”

The materials were designed by our friends in DesignWorks at BBDO in New York, a group that bleeds pure design talent. There are business cards, coasters and of course, cigar bands. We letterpress printed the materials in two metallic ink colors. The black paper is ultra thick custom duplexed Black Stonehenge. The white is paper is 179lb Crane Cover, 100% cotton. The cigar band stock was a black text weight from French Paper. After the labels were printed, we applied a remoist glue to the back edge and die cut them. Now if you’ll excuse me, I’m going to form my own letterpress sleeper cell fraternity.

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Published on April 1, 2009 in Letterpress. 2 Comments Tags: BBDO, black, Business Cards, cigar band, Design, designworks, die cut, die cutting, duplex, ink, labels, Letterpress, letterpress services, luxury, metallic, new york, paper, printers, printing, remoist, sleeper cell, typography.

Rhymesayers Cards – Metallic Color and Heavy Ink

These guys are certainly one of the hottest Minneapolis record labels. Rhymesayers Entertainment sent us this business card design for a raw and painted letterpress look.

Production turned out sweet, but it has some letterpress challenges.

Colored Metallic Ink on Black Stock

This card is printed on a custom duplexed paper – French Construction Black glued to French Speckletone. On the black side we printed a red metallic ink. Metallic ink colors on in letterpress or offset printing are opaque BUT as color pigment such as red is added the ink becomes more transparent. The look is more subtle than a foil stamp.

Large Ink Area with Small Type Reversing Out

In modern letterpress application, clients want to see impression. As a general rule, reversing small type out of a larger graphic is not the best use of letterpress. The type is not getting “impressed” – the graphic around the type is. So, if you are looking for letterpress impression with your text, don’t reverse out of a field of color. Note how the small information text and the logo on the black side of the card have more visible impression than the logo inside the spatter mark.

An additional challenge with a large area of ink coverage becomes holding onto small detail within the graphic and running the ink heavy enough for good dense coverage. On this card, the raw and heavy ink was desirable, the look is a like a heavy paint on chipboard. You can see how the heavy ink begins to “squeeze” a bit on both the logo and the information type. Sometime to get crisp type we can run a large graphic separate from small text even though they may be the same ink color. This allows us to run a heavier film of ink for the graphic and get solid coverage, then run a lighter film of ink for the text and get crisp type. However, that does mean an additional set up and press run.

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Published on March 19, 2009 in Letterpress. 6 Comments Tags: black, black paper, business card, duplex, impression, ink, Letterpress, letterpress services, metallic, minneapolis, over inking, record label, reverse, reversing, rhymesayers, small text, spray paint.

Art Of The Business Card – Black Paper

When we work with designers on projects we have conversations about “production strategy.” Sometimes letterpress is a good fit for the design intent, sometimes not. And often times we combine other production methods to achieve the effect being sought after. Black business cards present a range of production challenges. Flooding a white paper with black ink doesn’t produce fine detail in small type sizes. Here are two projects featuring different ways to print on black paper by combining letterpress with other processes.

Jamie Wickard Card – Designed by our friends at Westwerk Design

This card was produced on black paper stock: Tonal Black letterpress ink and a gloss black FOIL (side 1) and Silver Letterpress (side 2)

Antitdote X Card – Designed by our friends at Antidote X

This card was produced on cream paper stock custom duplexed to black paper stock. (Black letterpress on the cream side and white ENGRAVING on the black side) Then it was finished with custom die cutting.

To achieve fine white type on a black background Engraving is the most premium (and most costly) printing method. By duplexing a black stock rather than printing black ink and reversing out the white we’ve achieved something letterpress and offset printing would not have done well – notice the fine 3 point serif type! White foil and screen printing can print on black, but not with detail like that. Letterpress printing does not do well printing opaque white on dark colored paper and achieving bright opacity either. Like offset printing, opaque white can be laid down with several passes and achieve a mottled looking white – not a bright white. As a rule for general production: only metallic inks have good opacity on dark stocks.

Of course this all combining of production methods comes at a cost. Which comes to a final point – KNOW YOUR CLIENT BUDGET. Our best production advice is to know what your client wants to spend before finalizing your design. If you have an extravagant design with multiple production steps and your client has only a $300 dollar budget, you’ve just wasted design time on something they can not afford to produce. But if you plan production along side design, you can present your client an option that doesn’t need rounds of compromise. That is what “production strategy” is all about.

Published on February 22, 2009 in Letterpress. 15 Comments Tags: antidote x, black, Business Cards, Design, die cut, duplex, engraved, engraving, foil, foiled, ink, jaime wickard, Letterpress, letterpress services, minneapolis, opaque, paper, print, printing, production, silver, strategy, westwerk, white, white ink.