Tag Archive for 'double'

Round Juggling Business Cards

Fuel is a great creative shop in Iowa that sent us this unique business card design for Whatsup Juggling. It is letterpress printed on thick 220lb Crane Lettra cotton paper. The inks are orange, blue and a custom contaminated opaque white. The card was then die cut into 2.5 inch circles. We then tried to juggle them. Business cards are really hard to juggle.

Some production notes: The original intent was to have the white printing be a blind (inkless) impression. However, where those blind areas of text line up to one another from one side of the card to the other, there is a push back on the impression. When there is no ink to even out the visual appearance, legibility can suffer where the impression overlaps from side one to side two. Putting a white ink down contaminated with a bit of silver ink helps even out the look and gives the general appearance of a blind hit. Check out the pics for comparison. Still subtle, but with a hair more contrast than a true blind impression.

_0000_whatsup_business_cards

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Black Paper: White Vs. Silver Inks

Here is an image comparison of “opaque” white ink to silver ink. We did this little letterpress test to illustrate why opaque ink really isn’t opaque.

_0003_whitetwice_vs_silvertwice

Note: The small type in these images is about 4 point serif type.

We offer letterpress services to designers around the country and are constantly asked to print white ink on black paper. You can see above that it does not look crisp and bright like you might expect it to.  The conversation we have with designers goes something like this:

-  Can I have white ink printed on my black paper?

Yes, but it will not be opaque like you might expect.

-  What will it look like?

Sort of whitish blue and blotchy and with a bit of ink squeeze on the edges.

-  Oh, why doesn’t it just print white?

Opaque white ink for letterpress and offset printing is actually not very opaque.

-  Why is there ink squeeze?

A thicker film of ink must be run on press to achieve any sort of opacity. When the ink is run thick on letterpress, you get ink squeezing out at the edge of the artwork.

-  Can you do anything to get it to print up better?

We can run the paper through twice. The first pass is run with almost no ink and heavy impression. The second pass is run with heavy ink and just a kiss impression. This allows the white ink to sit right on the surface of the paper. It is not a very nice bright white, more of a blueish white.

-  Does twice through the press mean I’ll pay more?

Of course.

-  What do you recommend?

Print a metallic ink. Unlike opaque white ink, metallic ink is actually opaque. One hit of metallic ink can get good coverage on dark colored stock. A double pass of the metallic ink can even offer a nice sheen.

-  How about yellow or pink, will that work on black paper?

Nope, this goes for all inks of a lighter color printing on darker colored stock. The stock affects the color of the ink. Colors printing on dark colored papers will not be opaque.

-  How can I know what my ink color will look like printed on a colored paper.

We recommend using the “multiple” filter in Adobe Illustrator. It isn’t a perfect match but does give a good approximation.

-  Is there another printing method that can print opaque white?

Silkscreen Printing – but small details can suffer.

Foil Stamping – but small details can suffer.

Engraving – but the size and nature of the artwork is limited. And the cost is $$$.

-  Can you engrave it for me?

We do only letterpress printing services and some small foil stamping work. We do not do engraving. We partner with another vendor for engraving services when there is engraving combined with letterpress printing.

-  Hmm, maybe metallic ink will work for me…

Great, we are glad you understand!