The first weekend in October marked the 31st annual AIGA MN Design Camp. We have been involved for several years now, in 2008 we designed the conference materials and last year we hosted a letterpress workshop. This year we worked behind the scenes with Ideal Printers to produce the impressive system of materials that were designed by Target inHouse.
First off the press were promotional materials which were mailed out to over 1300 AIGA MN members. We printed the cover of the promo book on Domtar Colors Green 110 Index stock. To achieve a consistent solid black in the pattern while still holding the type crisp we split the black plate into two passes- one pass with heavier ink density for the pattern and lighter ink coverage for the text. After adding a hit of silver those covers ended up running through the press three times. The promotional poster was printed on Cascade Rolland Natural 70 lb text weight with a run of black and a custom green ink mixed to match the green Domtar stock. All of that was shipped out in a kraft envelope we imprinted with return mailing address and indicia.
Upon arrival in Nisswa campers received a tote bag filled with goodies such as tee shirts, pennants and more letterpress printed event materials. The guidebook, full of interviews with speakers and details about weekend activities had a Domtar Colors Salmon 110 Index cover that we letterpress printed in two passes of black and a hit of silver. The partner guide, detailing all of the event sponsors, had a cover produced in the same manner but on Domtar Colors Blue 110 Index. A special bonus this year was a custom sketch book, state facts and suggested uses were printed with black ink on Neenah Environment, Desert Storm, 80C. A map of ‘Navigating Up North’ was also produced, a poster style piece printed in two colors on Cascade Rolland Natural 70 lb text.
Of course we couldn’t resist adding a little extra letterpress goodness from Studio On Fire, so we whipped up a set of four coasters, printed with 2 fluorescent colors on an Ahlstrom blotter stock, that were slipped into the bag of each camper.