If you haven’t had the pleasure of exploring Jessica Hische’s work, you should really go check it out. Her remarkable talent and wit permeates everything she does, a prime example being this poster she designed last year asking the age old question “should i work for free?” Every designer has asked themselves this at some point and Jessica has taken the time to break it down for you in this FIVE color poster she had us letterpress. Printed on Crane Lettra Flo White 110c (one of our house stocks), each 15″ x 25″ print is signed and editioned. Available for purchase in Jessica’s store.
Another side project Jessica produced is inkerlinker, a site dedicated to finding an awesome printer to fit your needs. We’re pretty pumped about the love people have shown us on the site and always enjoy reading the comments people leave. Go ahead and “like” us… you know you want to.
Yael Miller, from Miller Creative, designed these gorgeous business cards for Olli Salumeria, a salumeria that makes dry-cured salumi in Virginia. Though the outcome is, dare we say stunning, these cards posed several production challenges along the way.
As a general rule, we don’t suggest using letterpress when the design uses floods of color and require clients to agree to our Solid Areas Disclaimer before we will proceed with their job. To achieve a nice solid coverage of color we had to run the ink heavy across the card, thankfully we had added some additional stroke weight to the artwork in the pre-press stage so the line work would not fill in on press. Another trick we used was lightly wetting the sheet before running- this cuts down on the appearance of saltiness and variation across the color.
Flood aside, take a look at that red. Yael refers to it as “Ferrari red,” and we can’t say that we disagree. The design actually specified a Pantone GOE color, which is not a Pantone book we match to, but since we custom mix all of our colors we were able to match a swatch that was mailed in for reference. We took one of our base red inks and pumped it up with a hit of fluorescent red to really get the color to pop.
These cards are printed on Crane Lettra 110lb cover that we custom duplexed after printing to make 220lb. By duplexing after printing we were able to run the flood without completely flattening the text on the other side of the card (not to mention we love any excuse to make a business card thicker). A custom diecut, shaped to reference a ticket or label, finished off the cards in an unexpected, yet refined way.
This project can also be found on FPO, DesignWorkLife, and Miller Creative.
Local Minneapolis designers Ned Wright and Laura Belle were married a couple months back in a small backyard ceremony. Both being designers, it makes sense that they started their journey as man and wife by collaboratively designing the invitations for their big day.
Comprised of a main invitation card and an additional information card, this wedding suite combines unusual materials and several print processes. The main invitation is an oversized card (7.5″ x 10.5″) of 145 lb French Packing Board we custom duplexed to 100 lb Wausau Royal Complements Eclipse black cover stock. Studio On Fire letterpress printed the text on one side and then sent the piece off for foiling (white and black) on both sides.
The information card was also oversized (10.5″ x 15″) printed on one of our house stocks, Crane Lettra Pearl White 110C. Black ink is used on both sides, with an additional tonal ink used to create visual texture on the outside of the card. Once the card had completed printing it received several score and perforation lines, allowing the RSVP to be separated and returned.
As a special bonus, the couple had a great video made of their wedding weekend that they agreed to share.
You may have noticed on your way to purchase a 2012 Studio On Fire Letterpress Calendar that studioonfire.com has a completely overhauled look! We’re pretty proud of the new site and have plans to add more features in the coming weeks.
Being the paper-oriented people that we are, our friends over at westwerk design handled the creation of the site for us. Not only were they were great to work with, but their studio is conveniently located just upstairs from our basement workspace.
Along with the new site is additional merchandise for the store! All of our classic items are still available, as well as the 2012 calendar and several new posters.
Above: Artisan Activist Poster, Crane Lettra Flo White 110C, 13″ x 19″, 2 Color Split Fountain on 2 Separate Plates + 1 Tonal Varnish
Above: Sunshine Poster, Crane Lettra Flo White 110c, 12″ x 16″, 3 Color Split Fountain
Above: Matter Into Spirit Poster, Crane Lettra Flo White 110c, 13″ x 20″, 2 Color Split Fountain + Blind Impression
We were lucky to once again work with the kind folks over at Martha Stewart Weddings. For their Fall 2011 issue (on newsstands now!) we were asked to create a wedding suite with a distinctly geometric flair.
One of our more masculine suites, you won’t see any cursive fonts or extraneous illustration announcing the celebration of this union. The sleeve, made out of French Construction Nightshift Blue, has a custom peek-a-boo diecut that reveals wedding details as the card slides out the top. Navy blue and warm gray inks overprint each other on 110 lb Crane Lettra Ecru stock. Custom envelopes with delicate line work complete the suite.
The fresh New Media firm, FRWD, from the other side of the city sent us their cards to get printed recently. They were designed by Justin Mckinley. Color choices and high-design sensibility really make these ones pop extra hard. Another prime application of edge coloring in a very tasteful way.
A little design and print job we just wrapped up. Robot Deer. Enough said.
Rotate an eyeball towards that real small type on the front- 1.5 point type, whew.
This invite pumps up the jam with an old school boom box and mix tapes. We love it for it’s fun factor and unique departure from most wedding stationery. The horizontal size is different, the illustration is super fun and the couples initials are even in the speakers of the boom box!
Adam Ramerth at Lark designed this set. He did a fantastic job with the theme. And we must say, this is a demanding letterpress printing job. The registration is TIGHT. The two yellow and blue colors align critically over one another to create the green as they overprint. The large graphics with small type make Continue reading ‘Mix Tape Letterpress Wedding Invitations’
We love thick stocks. It is a friend with benefits. One of the challenges in letterpress printing is working with the “show through” of the impression to the opposite side of the page. When you have a thicker stock it becomes easier to show more impression and have less show through.
These pictures compare 110lb Cover (300gsm) with 220lb Cover (600 gsm) Crane Lettra which is 100% cotton. What you should notice is that they both have a sculptural impression. But the thinner stock on the top does have some show through, while the thicker stock below has even more impression and no showing on the opposite side. That becomes important if you are doing a two sided business card and wish to minimize showing. The depth of impression on letterpress is controled by varying the amount of packing material underneath the sheet being printed. A single sided design is easier to achieve heavy impression because there isn’t as much worry about the back of the paper.