Tag Archive for 'commercial'

Hatch Design Lecture At CVA

Hatch Design created these invitation cards for the upcoming leaders of design lecture with Joel Templin at my alma mater, College of Visual Arts. Should be a top notch talk.

We letterpress printed these 4 x 6 sized cards on French Muscletone Construction Pure White. One of the things we really like about this sheet is that it is a single ply 140lb Cover rather than a pasted, multi ply sheet. Most other commercial papers from other mills achieve a thicker paper by pasting a 2 ply sheet for thicknesses of 130lb and up. That makes the sheets stiff. Since the French sheet is a single ply, it is a bit softer and less rigid – both qualities desirable for letterpress. However, since French is achieving that thickness with a single ply, there is more evident pulp formation within the sheet. This means that the pressure needed to print a solid area of color is significant and results in a “salty” more textured printed appearance. That texture in large inked areas is something we like and embrace in printing with letterpress. HOWEVER, read this disclaimer before you send us art with lots of ink going down.

And letterpress printing isn’t just for small runs. Twenty thousand cards just rolled off the press. But, it is important to understand that for letterpress, each color is a separate pass through the press. This job was able to print both of these cards two-up on a press sheet. Still, these sheets had four separate passes for 3 color /one color. That’s a lil bit of printing.

Strathmore Gold Award – Bennett Stationery

V2 Creative in Las Vegas designed this system for the Bennett Family Foundation. We just received the Strathmore Gold Award for our production of the system.

Each stationery element is letterpress printed for the text and with a beautiful blind inkless impression for the logo initials.  It utilizes one of the Strathmore sheets we really like for letterpress – 110lb Strathmore Cover Bristol. This sheet has a bit of tooth to the finish and takes a crisp impression. Plus there are matching text weights sheets.

The business cards are scored an fold open to present the contact information. The warm gray flood of color was offset printed (inside of folder, back of letterhead and business cards and insides of envelopes). When we manage production of a business stationery system, usually any offset printing is sent out and completed first. This allows us to properly plan full size press sheets. For instance, this project was able to combine the letterhead and envelope on the same offset sheet. Then we take the sheets back in house and complete the letterpress and finishing. And as this system shows, we do have the capability to letterpress print full size folders with our stationery system production.

Museum Board Business Card, Yellow Edge

A strikingly simple business card designed by Blok Design out of  Mexico City. Sweet type. We letterpress printed on some heavy 4 ply cotton museum board. Edged colored in a delicious yellow. A modern and materially elegant card indeed.

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A Study In Black Letterpress Business Cards

In our custom letterpress work we see an almost daily request from designers for white inks and/or light colored inks printed on dark colored paper stocks. Since white ink and light colored inks are not completely opaque, the ink will print on the paper with some transparency. This ink transparency is more evident the darker the paper color. This issue represents a learning curve for folks coming to letterpress print production for the first time. White ink does not turn out bright white and light colors will not print lighter than the stock color they are printing on. Metallic inks are a notable exception and will print opaque on colored stocks.

These card design offers a look at what letterpress printing CAN do. These business card were designed by Aadvark Brigade, Chris Straley Photography, and JDH Group. The designs shown are printed on the same black paper stock – 200lb Wausau Eclipse Black.

- The Straley card is black and silver ink.

- The Aardvark card is Opaque white and silver inks.

- The JDH Group is black, silver and metallic blue overprinting the silver inks.

The final cards turned out great and offer a nice comparison of  how the various inks letterpress print side by side. Notice how the white ink has almost a blueish appearance. The black ink gives a nice tonal effect and a metallic color overprinting silver offers some additional opacity to the color.

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Laurie DeMartino – Letterpress Identity

We love involved custom production projects with other design firms – especially identity systems. The refined work of designer Laurie DeMartino exemplifies the level of production we strive for in our letterpress shop. A keen eye for detailed type and color makes her design work striking. In fact, we believe she has a sixth sense related to finessing details. We worked with her to produce this identity system by matching her attention to detail on press.

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Some noteworthy things about this system:

We partnered with another vendor to produce the offset floods of color on the letterhead and envelopes. Those big fields of color are next to impossible to hold consistent on letterpress. We can do larger areas of color (we did it on the note card and business card) but there is more variation in letterpress printing than in offset. When that variation is desirable we will print a flood of color on certain stocks. When it is not desirable, we recommend combining letterpress with offset. (Yes, that adds cost.) It is worth noting that we can print a large press sheet and often work in tandem with commercial offset printing.

Business Cards are 5 PMS /1 PMS. We matched the ink printed offset with our letterpress ink.

All the type and small graphics are letterpress printed. Light colored type is a heavy impression with custom mixed varnish. You can see in the letterhead detail and business card detail the show through on the reverse of the sheet.

The envelope is custom converted and has a perforation line across the flap.

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