These cards were designed by Reddoor Creative in LA. Finely designed and printed business cards speak volumes about a business or an individual – and there are no half measures here. These cards are letterpress printed 2 pms colors each side plus a blind hit. The paper is custom duplexed Fluorescent White 268lb 100% cotton Crane Cover Kid Finish. We’d say they have a “thump factor”.
Duplex means pasting two sheets of paper back to back. In this case, we had the sheets pasted AFTER they were printed. We started with a press sheet for the front of the cards and another press sheet for the back of the cards, each sheet being at 134lb Cover weight. What this accomplishes is deep impression on both sides of the card with out show through from a heavy letterpress impression. Custom duplex pasting a sheet is the best way to achieve that heavy impression both sides and get a nice thick card with the artwork on both sides looking top notch. After pasting the press sheets together they were trimmed to size and edges were colored to match the printed pms. Coloring the edge of paper that thick really makes the most of the edge coloring effect.
I think I want to buy a house from this guy.


Published on
August 25, 2009 in
Letterpress.
Tags: 134lb, 268lb, back to back, both sides, business, California, cards, coloring, crane, deep, Design, duplex, duplexed, duplexing, edge, edge coloring, heavy, impression, LA, Letterpress, letterpress business cards, los angeles, luxury, painting, pasted, pasting, printer, printing, reddoor, reddoor creative, tipping, trimmed, typography.

Edge coloring is an amazing addition to a letterpress project. These are a couple thousand cards stacked up, just completed for GS Design in Milwaukee. They designed these for their client Dohmen. The radial dots are a nice contemporary design on the face of the card and the sides are a matching vibrant green. They are printed in two PMS colors on thick 165lb Neenah Solar White.
We can match edges to any printed PMS color. And the effect looks at it’s best on stock 160lb or thicker. It’s taken us a few years of practice to get the edge coloring production process just right, so we are purposefully a bit elusive about exactly how we do this. It has something to do with unicorn tears and hens teeth. ;) The effect is much more subtle when seen as a single business card and always makes people take a closer look.

Published on
April 20, 2009 in
Letterpress.
Tags: 160lb, 165lb, accent, bright, business, card, color, coloring, contemporary, cover, edge, green, heavy, Letterpress, letterpress services, paint, pantone, paper, pms, printed, printer, printing, stack, stain, stock, thick, typography.
We turn some tricks in addition to letterpress and design. This little production trick may cause a full-on business card fondling session. We call it edge tipping, edge painting, edge coloring. We use the process to color the edges of cards, books, journals, notepads – anything with a thickness can be colored. Any Pantone color, including metallics, can be specified. For single cards we recommend stock of 160lb and up. We do this after printing and trimming the stock to size.
House of Monks is one of our favorite cards using this process. Her design takes the color printed on the face of the card and matches that same color on the edge. So simple and modern, we call that sweeeet.



Published on
February 13, 2009 in
Letterpress.
Tags: accent, books, Business Cards, coloring, edge, house of monks, journals, letterpress services, metallic, notepads, painting, pantone, pms, printing, tipping.