Tag Archive for 'color'

Culinaria Food and Wine Letterpress Cards

Jeff at Biklops Design created these note cards and business cards for catering and event planning company Culinaria. We love the simple line work logo and are a little amazed it actually printed. It is one of those “it turned out really cool but was a pain in ass to print” kind of projects. Inking a solid like this with letterpress is one of the more difficult things to print. There is a constant struggle to maintain minimal variation in the color density. With a large solid area the press sheet warps like a ripple potato chip, making feeding the sheets in register a challenge. And keeping the fine line weight of the logo from filling in made for a fun time on press. To help with the filling in on the logo we ended up shortening the exposure of the plate, which still hardens the plate but lessens the amount of base/neck material on the edges of the printed image. So good job on the design Jeff, we can even print your curve ball.

The cards are printed letterpress on 220lb Crane Lettra Flo White 100% cotton stock. The final trimmed cards were finished with a matching light blue edge coloring accent. The text is printed after the solid so it has a sculptural impression. If the text were printed first, the solid blue on the opposite side would flatten the impression down to near nothing.

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Published on November 23, 2009 in Business Cards and Letterpress. 4 Comments Tags: 220lb, accent, biklops design, blue, Business Cards, card, color, crane, culinaria, cyan, density, Design, edge, edging, fine, Letterpress, lettra, line, logotype, note card, notecard, painting, photo polymer, plate exposure, solid, tipping.

A Study In Black Letterpress Business Cards

In our custom letterpress work we see an almost daily request from designers for white inks and/or light colored inks printed on dark colored paper stocks. Since white ink and light colored inks are not completely opaque, the ink will print on the paper with some transparency. This ink transparency is more evident the darker the paper color. This issue represents a learning curve for folks coming to letterpress print production for the first time. White ink does not turn out bright white and light colors will not print lighter than the stock color they are printing on. Metallic inks are a notable exception and will print opaque on colored stocks.

These card design offers a look at what letterpress printing CAN do. These business card were designed by Aadvark Brigade, Chris Straley Photography, and JDH Group. The designs shown are printed on the same black paper stock – 200lb Wausau Eclipse Black.

- The Straley card is black and silver ink.

- The Aardvark card is Opaque white and silver inks.

- The JDH Group is black, silver and metallic blue overprinting the silver inks.

The final cards turned out great and offer a nice comparison of how the various inks letterpress print side by side. Notice how the white ink has almost a blueish appearance. The black ink gives a nice tonal effect and a metallic color overprinting silver offers some additional opacity to the color.

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Published on October 20, 2009 in Business Cards and Letterpress. 2 Comments Tags: 200lb, 877, aardvark, black, brigade, Business Cards, card, cards, chris straley, color, colored stock, commercial, comparison, custom, Design, eclipse black, ink, jdh group, Letterpress, letterpressed, metallic, opaque, paper, photography, printing, silver, stock, transparent, wausau, white.

Blotter Board Letterpress Business Cards

Caryn Gutterman designed this business card for photographer Scott Regan. We are suckers for letterpress printing the unique, custom and out of the ordinary. And these business cards are no ordinary cards. If Scott Regan hands you a business card, you will KNOW he’s handed you a business card. The thick stock is 60pt blotter stock. It is a little more textured on one side than the other. The texture of this stock is deep – reminds us of the finish on an egg carton, kind of raw and porous in appearance. It takes some work to print a solid letterpress, even more work on this stock. It’s not a fine surface like cotton sheets, but it’s soft and takes a nice impression which makes it attractive for letterpress. The paper just drinks up the ink and leaves paper fuzz everywhere – guess that’s why it’s a blotter stock. But the result is really beautiful. There is an uneven nature to the way the ink lays on the heavy formation of the paper. We printed the gray ink first, then the tightly registered yellow logo. The card was trimmed and edge colored in a PMS matching yellow. We like the simple modern design combined with the raw material – people will hang onto this card for sure.

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Published on September 9, 2009 in Business Cards and Letterpress. 4 Comments Tags: 60pt, blotter, board, business, card, cards, caryn gutterman, color, custom, Design, edge, egg carton, formation, heavy, Letterpress, modern, painting, paper stock, scott regan, solid ink, textured, thick, tipping, unique.

Flooding Letterpress Ink

This post shows a card we letterpress printed for Grass Fed Cattle Company designed by a good friend and design mentor over the years – Michael Skjei. We love the commitment to local farmers and free range meats. If you are local, give these guys a try.

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We seem to be getting an aweful lot of requests to print business designs with floods of solid color. It can work on letterpress – with a couple big caveats.

Will the color be consistent?

We will have a wider range of ink density variation in the print run than an offset press. We do not have computers sitting on press monitoring this, it is all by eye. We matching to a print at the beginning of the run and keep it as a target, adjusting as we go to keep everything as close as we can. But there will be variation.

The heavier the ink density, the more difficult it becomes to hold the detail of fine typographic detail. So if you are flooding, more robust type works better.

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Will my color print solid?

This depends on the type of stock and the color. Lighter colors and smoother paper stocks generally print with less “saltiness” in a solid area of coverage. Since letterpress prints with pressure, we are much more subject to the texture and formation of the sheet of paper to achieve an even solid.

Will there be impression on the text?

Generally, no there will not be impression. Letterpress works best with text and artwork that is pressing into the sheet. If you are looking for impression while flooding a color, this is not a great use of letterpress. Notice how the logo and gray ink have impression, the green flood of color does not.

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Is the cost the same?

A flood of color takes much more time to set up on letterpress than a card that has text only. Generally, this involves making ready the ink fountain and double the amount of makeready sheets to get color up to speed. Since we charge based on press time, printing a flood of color will cost more than printing a text only design.

However, most small offset printers can’t make a 160lb or heavier sheet of paper run through their press. So that leaves letterpress as a viable method to print to handle these heavier stock thickness. You have to get on a much larger offset press to touch that kind of stock thickness, which means also means bigger quantities and costs.

So yes, we can print solid colors IF you are comfortable with the variations that are inherent to the letterpress process.

Published on May 18, 2009 in Letterpress. 3 Comments Tags: 165lb, beef, business, business card, cards, color, Design, flood, grass fed cattle company, heavy, ink, Letterpress, paper, solid, stock, thick, typography, variation.

A Hamptons Wedding Invitation

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This invitation suite was designed by the bride, Stacey Averbuch. It is an elegant invitation in it’s typographic texture, mixing a coarse script font with a finely serifed engravers typeface. The ink is dark brown letterpress on Crane Lettra cotton paper. A cement green envelope color from French Paper was used for all the envelopes in the set. Email Stacey if you really like the design and would like her to work on a custom stationery set for you.

This a good wedding tip: Colored Envelopes. We like the simplicity of adding color to a wedding invitation set by using a colored envelope. It’s a great way to put some color in the set without the expense of letterpress printing more color.

The same dark brown color is printed on both the cards and the envelopes. We printed the invite cards together on a single press sheet and trimmed them to size after printing. That keeps the cost of all the cards more friendly. Also, don’t forget to include a thank you card while printing your inviations. That saves time and money in the long run. We specialize in printing custom sets brought to us by other designers and event planners. Thanks Stacey for a sharp looking invitation.

Published on April 30, 2009 in Letterpress and Wedding. 3 Comments Tags: brown, color, contrast, cotton, crane, custom, dark, engravers, envelope, estate, french paper, green, hamptons, invitation, invite, Letterpress, lettra, printing, script, serif, texture, tree, typography, vineyard, Wedding.

Electric Green Edges

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Edge coloring is an amazing addition to a letterpress project. These are a couple thousand cards stacked up, just completed for GS Design in Milwaukee. They designed these for their client Dohmen. The radial dots are a nice contemporary design on the face of the card and the sides are a matching vibrant green. They are printed in two PMS colors on thick 165lb Neenah Solar White.

We can match edges to any printed PMS color. And the effect looks at it’s best on stock 160lb or thicker. It’s taken us a few years of practice to get the edge coloring production process just right, so we are purposefully a bit elusive about exactly how we do this. It has something to do with unicorn tears and hens teeth. ;) The effect is much more subtle when seen as a single business card and always makes people take a closer look.

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Published on April 20, 2009 in Letterpress. 12 Comments Tags: 160lb, 165lb, accent, bright, business, card, color, coloring, contemporary, cover, edge, green, heavy, Letterpress, letterpress services, paint, pantone, paper, pms, printed, printer, printing, stack, stain, stock, thick, typography.

One Card For Three People

The esteemed fellows at Wilderness in Portland sent us an unusually simple business card for letterpress printing. Rather than load up the card with four telephone numbers, an email, a fax, a twitter, etc – they all simply share the same card. A nice solution for keeping cost down too. Wilderness is the new design trailhead of Aaron James Draplin, John Phemister and David Nakamoto. We can’t wait to see what they do next.

Of course, simple design doesn’t always mean simple production. We printed these on 220lb Pearl White Lettra, 100% cotton. Flooding a dark color like this on letterpress is difficult to lay down and keep consistent over the course of the print run – especially on a stock that has some texture to the surface. When we print a solid like this, we generally go to our Paul Bunyan of Heidelberg Windmill presses – the 13 x 18. Even so, there is still a salty, weathered look to how a stock like this will take a solid coverage on letterpress. But we like it that way, it ain’t offset.

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Published on April 14, 2009 in Letterpress. 3 Comments Tags: 13 x 18, 220lb, business card, color, cotton, dark, DDC, Draplin, Field Notes, flood, Heidelberg, Letterpress, letterpress services, lettra, Nakamoto, OR, pearl, Phemister, portland, printer, printing, solid, stock, typography, white, Wilderness, Windmill.

A Tasty Food Stylin’ Business Card

As the name would imply, a stylist has to have style. This morsel was designed by Westwerk Design and was just featured in the Minnesota AIGA award show. And check out Lara’s site for some really succulent looking food photography.

The letterpress printing is tasty too. The card was printed four colors on the front and a single color on the back. However, we washed up the press four times and did all four single colors on the back as well That gives a nice variety to the presentation of the card on table display on photo shoot sets and studio events.

A heavy ink flood is not the greatest application of letterpress – there is no impression to the information side of this card. We even held on to the tiny 5 point type reversing from a solid. And yes, that many color changes certainly adds up cost. But hey – this job hand eight wash ups!

There is a practical reason to do this kind of solid on a letterpress if you are happy with the more mottled (salty looking) and varied way a letterpress lays this much ink. The reason is stock thickness. Offset printing, which is the best process for printing solids, is usually limited by the thickness of paper for smaller press sheets. To run a thick stock (these are 165lb Neenah) on an offset press gets expensive because you usually need to hire a larger size offset press to handle the stock thickness and have a big press sheet. That just doesn’t make sense for a short run business card project. And most smaller offset presses which could less cost just can not take the stock thickness rattling through the press – if they can get paper to feed through at all. Putting the card stock on a letterpress makes paper feeding possible for a short run job. Offset printing – eat me.

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