Studio On Fire // Design & Letterpress Blog
These black and white wedding invitations dress up with a flashy little pink edge coloring. They were designed by the bride Laura Widmar. She incorporated both Spanish and English into each piece in the wedding suite by using the front and back sides of the cards.
We letterpress printed them on 110lb Crane Lettra Pearl White and pasted them Spanish to English after printing, making a thick 220lb cover stock. We then trimmed them to size and edge colored everything in a bright pink.
These business cards were designed by fashion and luxury photographer Zachary Goulko. (be sure and check his portfolio for additional inspiration) His layout is simple with diagonal linear pattern and a flashy metallic copper edge color.
We letterpress printed them with 2 colors – a copper metallic ink and a tonal white ink. We used Wausau Royal Complements Bright White 100lb Cover paper stock. The card press sheets were printed then pasted together with an extra sheet in the middle to produced a triplexed sheet for an extra thick custom 300lb cover stock. They were trimmed and finished with the metallic edge color. These are lux with a definite presence.
These cards were designed by Brew Creative as part of a brand upgrade for Neve, a premium ski and fashion sportswear company based in Boulder, Colorado.
We letterpress printed these cards on two sides using Neenah Classic Crest Solar White 165lb cover with red and gray inks. The cards are finished in a matching red edge color.
This ephemera was designed by the folks at Shine Advertising to dress up a pocket knife mailing sent to their clients as a promotional item. You might ask if that is really letterpress? Yep, actually that’s four color process plus two spot color letterpress printed one pass at a time. That means that lil’ piece of paper went through the presses seven times. (six color passes and a letterpress matrix score) Certainly not a typical use of letterpress, but that’s why it was so fun to print it. Laying down color one at a time means a little guess work as you build the color density for the final image, but fun to watch it unfold. The process printed picture was from CSA stock images and worked pretty well to break out into plates even though it started as a heavily line screened image. The plates were printed with a 90 line per inch screen on Mohawk Loop Husk 160lb Cover.
Also be sure and check out the flash light wrap we printed for Shine last year.
Letterpress seems pretty far removed from the slickness of the iphone. Yet even the most technically focused business can benefit from the tactility of letterpress business cards. In fact, we would argue that they are the perfect counterpoint. Marko Karppinen & Co is a software developer in Finland specializing in iphone and ipad applications. We designed and printed this card for their ten person company.
The back of the card is printed with a heavy blind (inkless) letterpress impression. The front side is printed with gray ink plus accent yellow bars. A key production step to virtually eliminate show through and have heavy impression on both sides was to print two separate sheets and paste them together after printing. For this step we use Potdevin pasting and rotary presses. The pasting machine applies glue to the back of a sheet. That sheet is then paired with the sheet for the reverse side of the business card and run through the rotary press to firmly squeeze them together and eliminate any air bubbles. The stock is 110lb Neenah Classic Crest Solar White custom duplexed to a thick 220lb weight. Special finishing is a yellow edge color. A well crafted card indeed.
This is a letterpress printed invitation for a destination party, complementing a custom wedding system we printed a while back. These are also designed by the groom Scott Peiffer.
The card is a thick 200lb Wausau bright white. It was printed on a cylinder press with a light blue flood of ink with a red ink mixed to match the envelope color. We printed the same red ink on the envelope flap for a tonal effect. Note the nice pop through details of the paper left white.
This invitation designed by the groom Tyler Thiessen at Neuhaus Design and illustrated by bride Jessie Turner makes their wedding invitation into a fresh art print. It is nice to see a wedding invitation that is illustration centric versus type heavy. They put all the text on the web. You can check out the couples wedding website here.
The illustration is simple with just a little overprinting of bright red and light blue inks. Most of the artwork knocks out, requiring very tight register. (like the blue dotted lines on the hot air ballon.) It is printed on Crane Lettra Flo. White 110lbC The card is like a small poster and folds up to a 5.5 x 5.5 square.
We won’t mince words, this was a hard invitation to print with letterpress. Registration was tight, and the paper does stretch with heavy impression over a solid graphic area. Plus, large areas of solid color are not ideal for letterpress. Letterpress is definitely not like screen printing these kind of solid colors. Most letterpress equipment will not be able to handle this kind of press work. We printed this one on a Heidelberg Cylinder that has the impressional strength to lay down some pressure. Chances are if you send an invitation our way with a lot of ink going down you will get an email with our handy disclaimer that goes something like this. Once all this is understood we can move to press. And as you can see, we DO print areas of solid color and it can turn out very beautiful. Just realize there WILL be variation within the job that is inherent to printing this type of work with letterpress.
Jeff at Biklops Design created these note cards and business cards for catering and event planning company Culinaria. We love the simple line work logo and are a little amazed it actually printed. It is one of those “it turned out really cool but was a pain in ass to print” kind of projects. Inking a solid like this with letterpress is one of the more difficult things to print. There is a constant struggle to maintain minimal variation in the color density. With a large solid area the press sheet warps like a ripple potato chip, making feeding the sheets in register a challenge. And keeping the fine line weight of the logo from filling in made for a fun time on press. To help with the filling in on the logo we ended up shortening the exposure of the plate, which still hardens the plate but lessens the amount of base/neck material on the edges of the printed image. So good job on the design Jeff, we can even print your curve ball.
The cards are printed letterpress on 220lb Crane Lettra Flo White 100% cotton stock. The final trimmed cards were finished with a matching light blue edge coloring accent. The text is printed after the solid so it has a sculptural impression. If the text were printed first, the solid blue on the opposite side would flatten the impression down to near nothing.
In our custom letterpress work we see an almost daily request from designers for white inks and/or light colored inks printed on dark colored paper stocks. Since white ink and light colored inks are not completely opaque, the ink will print on the paper with some transparency. This ink transparency is more evident the darker the paper color. This issue represents a learning curve for folks coming to letterpress print production for the first time. White ink does not turn out bright white and light colors will not print lighter than the stock color they are printing on. Metallic inks are a notable exception and will print opaque on colored stocks.
These card design offers a look at what letterpress printing CAN do. These business card were designed by Aadvark Brigade, Chris Straley Photography, and JDH Group. The designs shown are printed on the same black paper stock – 200lb Wausau Eclipse Black.
- The Straley card is black and silver ink.
- The Aardvark card is Opaque white and silver inks.
- The JDH Group is black, silver and metallic blue overprinting the silver inks.
The final cards turned out great and offer a nice comparison of how the various inks letterpress print side by side. Notice how the white ink has almost a blueish appearance. The black ink gives a nice tonal effect and a metallic color overprinting silver offers some additional opacity to the color.
Caryn Gutterman designed this business card for photographer Scott Regan. We are suckers for letterpress printing the unique, custom and out of the ordinary. And these business cards are no ordinary cards. If Scott Regan hands you a business card, you will KNOW he’s handed you a business card. The thick stock is 60pt blotter stock. It is a little more textured on one side than the other. The texture of this stock is deep – reminds us of the finish on an egg carton, kind of raw and porous in appearance. It takes some work to print a solid letterpress, even more work on this stock. It’s not a fine surface like cotton sheets, but it’s soft and takes a nice impression which makes it attractive for letterpress. The paper just drinks up the ink and leaves paper fuzz everywhere – guess that’s why it’s a blotter stock. But the result is really beautiful. There is an uneven nature to the way the ink lays on the heavy formation of the paper. We printed the gray ink first, then the tightly registered yellow logo. The card was trimmed and edge colored in a PMS matching yellow. We like the simple modern design combined with the raw material – people will hang onto this card for sure.
This post shows a card we letterpress printed for Grass Fed Cattle Company designed by a good friend and design mentor over the years – Michael Skjei. We love the commitment to local farmers and free range meats. If you are local, give these guys a try.
We seem to be getting an aweful lot of requests to print business designs with floods of solid color. It can work on letterpress – with a couple big caveats.
Will the color be consistent?
We will have a wider range of ink density variation in the print run than an offset press. We do not have computers sitting on press monitoring this, it is all by eye. We matching to a print at the beginning of the run and keep it as a target, adjusting as we go to keep everything as close as we can. But there will be variation.
The heavier the ink density, the more difficult it becomes to hold the detail of fine typographic detail. So if you are flooding, more robust type works better.
Will my color print solid?
This depends on the type of stock and the color. Lighter colors and smoother paper stocks generally print with less “saltiness” in a solid area of coverage. Since letterpress prints with pressure, we are much more subject to the texture and formation of the sheet of paper to achieve an even solid.
Will there be impression on the text?
Generally, no there will not be impression. Letterpress works best with text and artwork that is pressing into the sheet. If you are looking for impression while flooding a color, this is not a great use of letterpress. Notice how the logo and gray ink have impression, the green flood of color does not.
Is the cost the same?
A flood of color takes much more time to set up on letterpress than a card that has text only. Generally, this involves making ready the ink fountain and double the amount of makeready sheets to get color up to speed. Since we charge based on press time, printing a flood of color will cost more than printing a text only design.
However, most small offset printers can’t make a 160lb or heavier sheet of paper run through their press. So that leaves letterpress as a viable method to print to handle these heavier stock thickness. You have to get on a much larger offset press to touch that kind of stock thickness, which means also means bigger quantities and costs.
So yes, we can print solid colors IF you are comfortable with the variations that are inherent to the letterpress process.
This invitation suite was designed by the bride, Stacey Averbuch. It is an elegant invitation in it’s typographic texture, mixing a coarse script font with a finely serifed engravers typeface. The ink is dark brown letterpress on Crane Lettra cotton paper. A cement green envelope color from French Paper was used for all the envelopes in the set. Email Stacey if you really like the design and would like her to work on a custom stationery set for you.
This a good wedding tip: Colored Envelopes. We like the simplicity of adding color to a wedding invitation set by using a colored envelope. It’s a great way to put some color in the set without the expense of letterpress printing more color.
The same dark brown color is printed on both the cards and the envelopes. We printed the invite cards together on a single press sheet and trimmed them to size after printing. That keeps the cost of all the cards more friendly. Also, don’t forget to include a thank you card while printing your inviations. That saves time and money in the long run. We specialize in printing custom sets brought to us by other designers and event planners. Thanks Stacey for a sharp looking invitation.
