Tag Archive for 'coaster board'

Letterpress Love With Baker Associates

We’ve worked with BAKER here in Minneapolis on a few really fun letterpress projects over the last year or so. And they’ve designed some beautiful things for pressing. Most recently, their second installment of the bird themed holiday ornament cards rolled off the press. It is a little bird (a good luck Cardinal) with an ornate frame that die cuts and punches out of thick 60 point blotter stock. It is printed two color each side.

Last years card for Baker was a die cut bird ornament as well. The same production specs, but featuring a punch out owl.

Also in the last few months, we worked through the letterpress printing of the new Baker identity on their business cards. And is was quite the undertaking. They have an interesting post about the process of icon development here. Each employee has their own icon and each card has four color ways. With over 60 employees that was a lot of icons and business cards! They are a custom duplexed 200lbC black and white stock in an undersized narrow card format. (1 x 3.5 inches) BAKER is printed in silver on the black side and the white side receives the four different color variations.

BAKER is a Minneapolis based Branding + Design firm specializing in package design. On the web: bkrdsn.com or tweet: @bkrdsn

Coaster Stock Business Card

We designed this identity with mountaineering in mind. Saying “10 Zing Consulting – Helps you reach the top” would have been really lame.  So we wrapped that message into the design with the shape. Show it, don’t say it.

We went lo-fi with the production and used a 55pt coaster board with 2 color letterpress. Then the pieces were steel rule die cut. Coaster board works OK for letterpress printing, but isn’t the best if you are looking for a deep impression. The material core is soft and the surface will tend to crack if you drive the plate to deep. It also sucks up the ink and requires heavy ink lay down.

In addition to our design work, our letterpress room prints projects for designers and agencies all over the country. Contact us for an estimate on your project.