An essential reason French Paper Company stands out in a world of large paper conglomerates is their unique design affair. They’ve had a longstanding relationship with Charles Spencer Anderson Design here in Minneapolis that has fueled and produced arguably some of the most visual ephemera to promote paper in the last decade. And trust us, here at Studio On Fire we see A LOT of promotional materials from paper companies. We were excited to be a part of that legacy with the latest French Paper promotion – a paper “Air Kraft” designed by the crew at CSA Design.
We worked closely with CSA to finalize the production. The sheets are letterpress printed in two colors on French Speckletone Kraft 140lbC. These Air Kraft are actually flight worthy, but you have to be sure to follow the instructions and tape a dime into the nose of the plane for a good glide.
Speckletone Kraft is one of those papers great for designers who fall in love with chipboard, only to realize that actual raw chip does not have color specifications. (In a batch of chipboard stock you may get some gray sheets or some dark brown sheets, it just depends on what went into the pulper) We like to use it especially when matching envelopes are needed.