Studio On Fire // Design & Letterpress Blog
This is a nifty little letterpress card and a7 envelope designed by Duel Purpose in Austin, Texas. It is printed in three colors, the overlapping bold graphics make unique areas of overprinting ink. The stock is 100% cotton 220lb Crane Lettra, with a matching Lettra envelope. Hand written correspondence on these are sure to any leave digital message in the lurch.
We made some new friends in London at a digital agency called Forward. They rebranded themselves recently and designed these cards that feel very undigital and textural, and that is what we do best. They are printed on Ahlstrom Blotter stock with custom duplexing to bring the thickness to about 50pt. This blotter board has an uneven pulp formation that gives the flood of ink a washed, almost denim feel on the soft paper stock. The cards are edge colored in a matching purple. And this was no small task, an office of over forty people is a lot of cards. We ran them 10 cards up on press five press forms.
Here is another fantastic project designed by Fabien Barral over at Graphic Exchange. He brought in wonderful organic drips and brush strokes that interpret with a unique sculptural quality under letterpress impression.
We put down a lot of letterpress printing on this sheet. It’s a good way to make a project affordable – - spread the cost over several items all on the same press sheet. The paper stock is Neenah Classic Crest Solar White 165lb Cover. The sheet contains four business cards and three large note cards. We printed a slightly contaminated opaque white ink for the tonal white effect, also a dense black ink. For our white ink, we usually put just a hair of silver in the opaque white to give it a little tone. It also has the benefit of creating a stronger sheen difference between the inked impression and the uncoated paper stock than you would get with a blind (inkless) print.
After printing this project went to live in French customs for a little while. And that should answer another question we get a lot – Yes! we do ship international all the time. Just let us know if you have any specific customs needs for your country.
These are the brand new cards for Dita Eyewear in Los Angeles. Bryan Crabtree designed them and did a nice post over on his blog too. The blind flourish on the light side and the diamond pattern on the black gives these cards a tonal and elegant look.
We first printed these as two sheets, a natural color and black stock and then pasted the sheets together after printing. This step eliminates show through of the impression when printing a two sided design. We’ve found that the gluing of the sheet after it is printed does flatten back some of the impression, so we start with a heavy impression initially. The lighter color stock is Wausau Compliments Natural White 100lbC and is printed with a blind pass and black ink. The black stock is Wausau Eclipse Black 100lbC and is printed with PMS 8001 silver and black ink. The final thickness is 200lbC, about the thickness of a US dime. After printing and gluing, the cards were die cut to the final shape with angled corners.
Jeff at Biklops Design created these note cards and business cards for catering and event planning company Culinaria. We love the simple line work logo and are a little amazed it actually printed. It is one of those “it turned out really cool but was a pain in ass to print” kind of projects. Inking a solid like this with letterpress is one of the more difficult things to print. There is a constant struggle to maintain minimal variation in the color density. With a large solid area the press sheet warps like a ripple potato chip, making feeding the sheets in register a challenge. And keeping the fine line weight of the logo from filling in made for a fun time on press. To help with the filling in on the logo we ended up shortening the exposure of the plate, which still hardens the plate but lessens the amount of base/neck material on the edges of the printed image. So good job on the design Jeff, we can even print your curve ball.
The cards are printed letterpress on 220lb Crane Lettra Flo White 100% cotton stock. The final trimmed cards were finished with a matching light blue edge coloring accent. The text is printed after the solid so it has a sculptural impression. If the text were printed first, the solid blue on the opposite side would flatten the impression down to near nothing.
Conrad Lim, a photographer out of LA, had some ideas for an identity and we made it happen. He was pretty darn excited that the letters R-A-D were smack dab in the center of his name so it was pretty clear where we needed to go with it.
This is a holiday card about appealing to the sense – it looks, smells and feels just right. OrangeSeed Design created this card for their holiday message plus a cup of orange tea. We letterpress printed the cards on French Paper Poptone Sweet Tooth, 140lbC. Also included were string tags for the tea bags on the same press sheet. The card was die cut with a slit to hold the tea bags and scored into tri-fold panels.
Not that a heart felt email blast or animated web message for the holidays isn’t all well and good, but as you may have guessed we are suckers for a good old fashioned ink on paper. The next few days, we’ll show some previous custom holiday projects we’ve letterpress printed in the hopes of inspiring your own letterpress holiday projects. The holiday card seems to be one of those notorious last minute tasks for creative types. We are already heavily into estimating custom cards for many designers. And as much as we love rushing last minute projects, earlier is always better and leaves many more production options available. Word to the wise, ask us early for an estimate on your project.
…………
Who says typographic characters don’t make delightful tree ornaments? This card was designed by Katie and Nate over at Eight Hour Day. The green combined with hot pink makes a unique holiday color combo. The card was die cut to produce two parts for a desktop Christmas tree, to be decorated further with objects on your desktop. It was letterpress printed on thick Fox River Blotter stock from Neenah Paper. Since the paper is produced without any surface sizing the blotter sheet has a more mottled appearance in how the textured surface accepts a large solid ink area like the green tree. This gives the printed piece some additional tactile quality. Fa la la la la, ooolala.
In our custom letterpress work we see an almost daily request from designers for white inks and/or light colored inks printed on dark colored paper stocks. Since white ink and light colored inks are not completely opaque, the ink will print on the paper with some transparency. This ink transparency is more evident the darker the paper color. This issue represents a learning curve for folks coming to letterpress print production for the first time. White ink does not turn out bright white and light colors will not print lighter than the stock color they are printing on. Metallic inks are a notable exception and will print opaque on colored stocks.
These card design offers a look at what letterpress printing CAN do. These business card were designed by Aadvark Brigade, Chris Straley Photography, and JDH Group. The designs shown are printed on the same black paper stock – 200lb Wausau Eclipse Black.
- The Straley card is black and silver ink.
- The Aardvark card is Opaque white and silver inks.
- The JDH Group is black, silver and metallic blue overprinting the silver inks.
The final cards turned out great and offer a nice comparison of how the various inks letterpress print side by side. Notice how the white ink has almost a blueish appearance. The black ink gives a nice tonal effect and a metallic color overprinting silver offers some additional opacity to the color.
Caryn Gutterman designed this business card for photographer Scott Regan. We are suckers for letterpress printing the unique, custom and out of the ordinary. And these business cards are no ordinary cards. If Scott Regan hands you a business card, you will KNOW he’s handed you a business card. The thick stock is 60pt blotter stock. It is a little more textured on one side than the other. The texture of this stock is deep – reminds us of the finish on an egg carton, kind of raw and porous in appearance. It takes some work to print a solid letterpress, even more work on this stock. It’s not a fine surface like cotton sheets, but it’s soft and takes a nice impression which makes it attractive for letterpress. The paper just drinks up the ink and leaves paper fuzz everywhere – guess that’s why it’s a blotter stock. But the result is really beautiful. There is an uneven nature to the way the ink lays on the heavy formation of the paper. We printed the gray ink first, then the tightly registered yellow logo. The card was trimmed and edge colored in a PMS matching yellow. We like the simple modern design combined with the raw material – people will hang onto this card for sure.
When a design firm gets all the details right, it’s a beautiful thing to print. These business papers for Dohmen were designed by GS design in Milwaukee, and the details are tight. We just finished printing them and thought it was a design well suited for letterpress. The radial dots under heavy impression create a tactile logo, the custom converted rounded envelope flaps echo the logo shape and the edge coloring is a perfect accent on the business cards and folding note card.
The business cards are Neenah Classic Crest Solar White 165lb Cover. They are 2 color letterpress printed with edges colored to match the logo PMS color. Since this was a single sided business card, some impression show through on the back side was not a concern. However, check out the photo of the back side of the business card and you get a visual on what we’d be looking at if there were printing. Printing on both sides with letterpress is possible. Be aware if if deep impression is used, there will be show through from side to side, even on thick stock like 165lb Cover. We can pull back on impression and minimize show through for two sided cards.
The note cards are Neenah Classic Crest Solar White 130lb C – just a little thinner to help get a nice fold.
The letterhead and envelopes are Neenah Classic Crest Solar White 80lb Text. We like the additional weight of an 80lb vs. a 70lb text weight for letterpress printing. It helps everything feel a bit more substantial and does better job with a heavy impression. And the custom converted envelopes are pretty cool – check out the side flaps – they even follow shape of the rounded seal flap. We freak out about stuff like that – nice.
Next time the public transit looks a little sketchy, you’re leaving the bar late and alone or your co workers simply won’t shut it – here is a gift we now ship with each custom project we letterpress. With tongue planted ever so firmly in cheek we present our very own 220lb, 100% cotton throwing star business card. It may not be deadly, but it will get the point across.
NOTICE: It is all fun and games till someone loses an eye. Don’t throw it at anyone unless you intend to use deadly force.
